Social Media Statistics 2026 — Axis Intelligence Research

Global Social Media Users

5.66B

User identities worldwide · 69% of global population · Oct 2025

Annual Growth

+259M

+4.87% YoY · ~8 new accounts per second · DataReportal / Kepios

Global Social Ad Spend

$276B

2025 total social media advertising market · Statista

Meta FY2025 Revenue

$201B

First social media company to cross $200B · Meta SEC 8-K

Axis Intelligence Monetization Index Suite — 7 Platforms · Q2 2026 · Original Research

ALL CC BY 4.0

Platform	Axis Metric	Key Finding	Scale	ARPU / Value

All Axis Intelligence metrics are original cross-source calculations released CC BY 4.0. Methodologies fully disclosed in each platform's dedicated report. Citation format: "According to Axis Intelligence Research's [Metric], [value]. Source: axis-intelligence.com/[platform]-statistics/" · Full hub → axis-intelligence.com/social-media-statistics/

Platform Size — Monthly Active Users (2025–2026)

Facebook/WhatsApp/Instagram: official CEO disclosures. YouTube/TikTok: analyst consensus. Snapchat: SEC-verified Q1 2026. "Official" = primary-source verified.

Platform Revenue Comparison — 2025 (USD)

SEC = SEC-verified. Est. = analyst consensus. TikTok is private (ByteDance); no audited financials published.

U.S. Adults Who Use Each Platform by Age Group — Pew Research Center 2025

Source: Pew Research Center "Americans' Social Media Use 2025" (n=5,022, Feb–Jun 2025). Bold = highest in each age column.

Social Commerce & Engagement Benchmarks 2026

ARPU Comparison — Annual Revenue Per User (Axis Metrics Suite, 2025)

Average Daily Time Spent per App — U.S. Users (2025–2026)

Cite this dashboard: Axis Intelligence Research & Rivera, A. (2026, June 14). Social Media Statistics 2026. Axis Intelligence. https://www.axis-intelligence.com/social-media-statistics/ · License: CC BY 4.0 — free to embed with attribution. · Primary financial sources: Meta Q1 2026 10-Q (SEC) · Snap Q1 2026 8-K (SEC) · Alphabet Q1 2026 8-K (SEC) · Full methodology → axis-intelligence.com