Axis Intelligence Research & Alex Rivera · axis-intelligence.com/tiktok-statistics/ · Updated June 14, 2026 · CC BY 4.0
PRIMARY SOURCES
TikTok DSA Report 6 (official EU) · Pew Research 2025
Business of Apps analyst consensus
Global MAU (est.)
~1.9B
Analyst consensus Q1 2026; 178M EU verified (DSA)
Data.ai / TikTok DSA Report 6
EU MAU (official)
178M
H2 2025 — only legally mandated official figure
TikTok 6th DSA Transparency Report
2025 Revenue (est.)
$33.1B
+40% YoY from $23.6B in 2024
Business of Apps analyst consensus
TikTok Shop GMV 2025
$66B
Doubled from $33.2B in 2024 — +99% YoY
Analyst consensus
✓ RESOLVED — JAN 22, 2026
U.S. Regulatory Status: TikTok operates normally in the United States
TikTok USDS Joint Venture LLC closed January 22, 2026. 80.1% American-owned (Oracle 15%, Silver Lake 15%, MGX 15%, additional U.S. investors ~35.1%). ByteDance retains 19.9% minority stake. Algorithm remains under separate licensing arrangement. Source: ITIF analysis, January 26, 2026.
TikTok Monetization Efficiency Index (TMEI) · 2025 · Axis Intelligence Original Metric
CC BY 4.0
2024 ARPU
$13.88
$23.6B revenue ÷ ~1.7B MAU
2025 ARPU
$17.42
$33.1B revenue ÷ ~1.9B MAU
YoY improvement
+25.5%
Monetization parity with YouTube achieved
TMEI 2025: $33.1B revenue ÷ ~1.9B MAU = $17.42/user/year  ·  Benchmark: YouTube ~$22.22 / Meta ~$61.52 / Snapchat ~$12.10  ·  Cite: axis-intelligence.com/tiktok-statistics/
TikTok Revenue Growth (analyst consensus estimates)
EU MAU — Official DSA Transparency Report Series (TikTok)

Only legally mandated, externally audited TikTok MAU series. Published under the EU Digital Services Act. Reporting frequency: biannual.

TikTok Users by Country / Region (estimates + DSA official EU)
U.S. Adults Who Use TikTok by Age (Pew Research 2025)
TMEI Cross-Platform Benchmark — Revenue per MAU per Year (2025)

Meta, YouTube, Snap: SEC-verified 2025 revenue. TikTok: analyst consensus. Axis Intelligence TMEI metric.

TikTok Shop & Commerce
Cite this dashboard: Axis Intelligence Research & Rivera, A. (2026, June 14). TikTok Statistics 2026. Axis Intelligence. https://www.axis-intelligence.com/tiktok-statistics/  ·  License: CC BY 4.0.  ·  Download dataset: tiktok-statistics-2026.csv  ·  Official EU source: TikTok DSA Report 6  ·  Full methodology → axis-intelligence.com