TikTok Active Users & Demographics 2026 — Axis Intelligence Research

1.92B

Monthly active users globally Q2 2026 (est.)

1.1B

Daily active users — crossed 1B for first time late 2025

95 min

Global average daily time spent per active user

57–60%

DAU/MAU conversion rate — highest of any major platform

37%

U.S. adults using TikTok (up from 21% in 2021) — Pew 2026

178M

EU monthly active users H2 2025 — TikTok DSA Report

Axis Intelligence TEID™

26.7/adj.

Global: TikTok leads YouTube by +26.7 adj. min/day

United States vs Instagram

21.6

Indonesia vs Instagram

99.8

Brazil vs Instagram

75.8

EU (avg) vs YouTube

53.2

Global active users vs YouTube

26.7

0–20 Slight edge 21–50 Strong lead ✓ (USA/Global) 51–80 Dominant (Brazil/EU) 80+ Overwhelming (Indonesia)

Original Axis Intelligence Research metric. TEID™ = (TikTok Daily Min − 2nd Platform Daily Min) × (TikTok DAU/MAU ÷ 2nd Platform DAU/MAU). Full methodology: axis-intelligence.com/tiktok-active-users-demographics-statistics/

TikTok Global MAU Growth 2018–2026 (millions)

Sources: ByteDance announcements · Sensor Tower · DemandSage

Average Daily Time Spent per Active User — Platform Comparison

Sources: DataReportal Digital 2026 · eMarketer 2025 · Sensor Tower

Top 10 TikTok Markets by Monthly Active Users — October 2025 (millions)

Source: DataReportal Digital Report 2026 · BizReport · DataReportal (Indonesia overtook USA in 2024)

Global Age Distribution — TikTok User Base 2025–2026

13–17

14.0%

18–24

30.7%

25–34

35.3%

35–44

16.4%

45–54

9.2%

55+

8.4%

Source: DataReportal Global Digital Report 2025/2026 · DemandSage 2026

Gender Split: Global vs United States

Global (DataReportal Oct 2025)

— Male

Female —

United States (Pew Research, March 2026)

— Male

Female —

Sources: DataReportal · Pew Research Center Social Media Fact Sheet, March 2026

U.S. Adult TikTok Adoption by Age — Pew Research 2026

Source: Pew Research Center Social Media Fact Sheet, March 2026 (n=5,395 adults)

Social Platform Engagement Rate Comparison 2025–2026 — Socialinsider (70M posts)

Source: Socialinsider 2026 Social Media Benchmark Report (January 2024–December 2025, 70 million brand posts)

Sources: Pew Research Center (March 2026 & April 2026) · TikTok DSA Transparency Reports H1 & H2 2025 · DataReportal Digital 2026 Global Overview · Socialinsider 2026 Social Media Benchmark Report · eMarketer Forecast Dec 2025–Jan 2026 · DemandSage · Sensor Tower App Intelligence · Axis Intelligence TEID™ methodology: axis-intelligence.com/tiktok-active-users-demographics-statistics/ · Dataset CC BY 4.0 · Next update: Q3 2026

axis-intelligence.com