metric_name,figure,unit,source_name,source_url,period,confidence_tier,notes
TikTok EU MAU (H2 2025),178000000,users/month,TikTok DSA Transparency Report 6,https://newsroom.tiktok.com/digital-services-act-our-sixth-transparency-report-on-content-moderation-in-europe,H2 2025,High,Legally mandated DSA filing; only officially verified TikTok MAU figure for any geography
TikTok EU MAU (H1 2025),169000000,users/month,TikTok DSA Transparency Report 5,https://newsroom.tiktok.com/en-eu/digital-services-act-our-fifth-transparency-report-on-content-moderation-in-europe,H1 2025,High,Legally mandated DSA filing
TikTok EU MAU (H1 2024),159000000,users/month,TikTok DSA Transparency Report 3,https://newsroom.tiktok.com/en-eu/dsa-third-transparency-report,H1 2024,High,Legally mandated DSA filing
TikTok EU MAU (H2 2024),159000000,users/month,TikTok DSA Transparency Report 4,https://newsroom.tiktok.com/en-eu/digital-services-act-our-fourth-transparency-report-on-content-moderation-in-europe,H2 2024,High,Legally mandated DSA filing
TikTok global MAU (working estimate Q1 2026),1900000000,users/month,Axis Intelligence estimate (median of credible analysts),https://axis-intelligence.com/tiktok-statistics-index/,Q1 2026,Medium,Not official; TikTok does not publish global MAU; range 1.59B-2.0B
TikTok US MAU (self-reported),170000000,users/month,TikTok Newsroom,https://newsroom.tiktok.com,2025,Medium,Platform self-reported; not independently audited
TikTok US MAU (revised estimate),136000000,users/month,SQ Magazine (revised),https://sqmagazine.co.uk/tiktok-usage-statistics/,Q1 2026,Medium,Revised downward from earlier estimates
TikTok Indonesia MAU,127000000,users/month,Multiple analyst sources,Multiple,2025,Medium,
TikTok Brazil MAU,98000000,users/month,Multiple analyst sources,Multiple,2025,Medium,
TikTok UK MAU,24100000,users/month,BraveryTechnology,https://braverytechnology.com/tiktok-statistics/,Q1 2026,Medium,
TikTok Germany MAU (estimate),22000000,users/month,Analyst estimates,Multiple,2025,Medium,
TikTok France MAU (estimate),21000000,users/month,Analyst estimates,Multiple,2025,Medium,
TikTok global DAU (estimate),875000000-1140000000,users/day,Data.ai / BraveryTechnology,Multiple,Q1 2026,Medium,Wide range reflects different measurement methodologies
TikTok US daily time spent,52-58,minutes/day,Comscore / Nielsen panel,Multiple,2025,Medium,Panel-based measurement; more reliable than self-report
TikTok global time spent (wide estimate),58-95,minutes/day,Various aggregators,Multiple,2025,Low,95-minute figure from single unverified source; treat directionally only
TikTok downloads Q1 2026,159200000,downloads,DemandSage citing app intelligence data,https://www.demandsage.com/tiktok-user-statistics/,Q1 2026,Medium,
TikTok lifetime downloads,5000000000+,downloads,Data.ai,Multiple,2024,High,
TikTok annual downloads 2024,773000000,downloads,Data.ai,Multiple,2024,High,Most downloaded app globally 2024
TikTok revenue 2019,340000000,USD,Business of Apps,https://www.businessofapps.com/data/tik-tok-statistics/,2019,Medium,
TikTok revenue 2020,1900000000,USD,Business of Apps,https://www.businessofapps.com/data/tik-tok-statistics/,2020,Medium,
TikTok revenue 2021,4600000000,USD,Business of Apps,https://www.businessofapps.com/data/tik-tok-statistics/,2021,Medium,
TikTok revenue 2022,9600000000,USD,Business of Apps,https://www.businessofapps.com/data/tik-tok-statistics/,2022,Medium,
TikTok revenue 2023,16100000000,USD,Business of Apps,https://www.businessofapps.com/data/tik-tok-statistics/,2023,Medium,
TikTok revenue 2024,23600000000,USD,Business of Apps / Wall Street Journal,https://www.businessofapps.com/data/tik-tok-statistics/,2024,Medium,Analyst estimate; private company
TikTok revenue H1 2025,10750000000,USD,Multiple analyst sources,Multiple,H1 2025,Medium,Best confirmed sub-annual data point
TikTok revenue 2025 (full year estimate),33100000000,USD,Analyst consensus,Multiple,2025,Medium,Extrapolated from H1 2025 confirmed figure; private company
TikTok US revenue 2024,10000000000,USD,Wall Street Journal / multiple sources,Multiple,2024,Medium,
TikTok US revenue 2025 (estimate),13850000000,USD,Analyst projections,Multiple,2025,Low,Projection
TikTok revenue YoY growth 2024-2025,40.4,percent,Axis Intelligence calculation,https://axis-intelligence.com/tiktok-statistics-index/,2024-2025,Medium,Calculated from $23.6B to $33.1B
TikTok revenue share from advertising,77,percent,Business of Apps,https://www.businessofapps.com/data/tik-tok-statistics/,2024-2025,Medium,
TikTok revenue share from Shop + in-app,23,percent,Business of Apps,https://www.businessofapps.com/data/tik-tok-statistics/,2024-2025,Medium,
TikTok in-app purchase revenue Q4 2024,1123000000,USD,Sensor Tower,Multiple,Q4 2024,Medium,
TikTok Shop global GMV 2021,900000000,USD,Momentum Commerce / Tabcut,Multiple,2021,Medium,
TikTok Shop global GMV 2022,4400000000,USD,Momentum Commerce / Tabcut,Multiple,2022,Medium,
TikTok Shop global GMV 2023,11000000000,USD,Multiple sources,Multiple,2023,Medium,
TikTok Shop global GMV 2024,33200000000,USD,Momentum Commerce / Tabcut / Sacra,Multiple,2024,High,Multiple corroborating sources; widely accepted figure
TikTok Shop global GMV H1 2025,26200000000,USD,Momentum Commerce / Tabcut,https://www.marketmaze.me/p/tiktok-shop-is-a-global-rocket,H1 2025,Medium,Published January 2026
TikTok Shop global GMV 2025 (estimate),66000000000,USD,Analyst extrapolation from H1 2025,Multiple,2025,Medium,Extrapolated; not confirmed
TikTok Shop US GMV H1 2025,5800000000,USD,Momentum Commerce / Charm.io,Multiple,H1 2025,Medium,
TikTok Shop US GMV 2025 (estimate),15820000000,USD,AutoFaceless / analyst estimates,https://autofaceless.ai/blog/tiktok-shop-statistics-2026,2025,Low,Projection; significant uncertainty
TikTok Shop US GMV YoY 2024-2025,108,percent,Multiple analysts,Multiple,2024-2025,Medium,
TikTok Shop global GMV 2024 YoY growth,202,percent,Multiple sources,Multiple,2023-2024,High,From $11B to $33.2B
TikTok Shop Indonesia GMV H1 2025,6000000000,USD,Multiple sources,Multiple,H1 2025,Medium,Largest market by GMV in H1 2025
TikTok Shop US monthly GMV (peak months),1070000000,USD,Momentum Commerce / Charm.io,Multiple,Mar 2025,Medium,First $1B+ months Nov-Dec 2024; maintained Mar-Jun 2025
TikTok US joint venture close date,2026-01-22,date,Variety / Bloomberg,https://variety.com/2025/digital/news/tiktok-us-joint-venture-deal-close-date-oracle-silver-lake-1236612315/,2026-01-22,High,
TikTok US joint venture American ownership share,80.1,percent,ITIF / Variety,https://itif.org/publications/2026/01/26/five-takeaways-from-the-tiktok-deal/,2026-01-22,High,Oracle + Silver Lake + MGX (15% each) + other investors (~30.1%)
ByteDance retained stake,19.9,percent,ITIF / Variety,https://itif.org/publications/2026/01/26/five-takeaways-from-the-tiktok-deal/,2026-01-22,High,Below PAFACAA 20% threshold
TikTok EU content removals H2 2025,112000000,pieces of content,TikTok DSA Transparency Report 6,https://newsroom.tiktok.com/digital-services-act-our-sixth-transparency-report-on-content-moderation-in-europe,H2 2025,High,FIRST REPORT TO INCLUDE COMMENTS; not comparable to prior periods
TikTok EU content removals H1 2025,27800000,pieces of content,TikTok DSA Transparency Report 5,https://newsroom.tiktok.com/en-eu/digital-services-act-our-fifth-transparency-report-on-content-moderation-in-europe,H1 2025,High,Videos + livestreams + ads only (no comments)
TikTok EU automated enforcement rate H2 2025,93.8,percent,TikTok DSA Transparency Report 6,https://newsroom.tiktok.com/digital-services-act-our-sixth-transparency-report-on-content-moderation-in-europe,H2 2025,High,
TikTok EU automated decision accuracy H2 2025,97.6,percent,TikTok DSA Transparency Report 6,https://newsroom.tiktok.com/digital-services-act-our-sixth-transparency-report-on-content-moderation-in-europe,H2 2025,High,
TikTok EU automated moderation accuracy H1 2025,99.2,percent,TikTok DSA Transparency Report 5,https://newsroom.tiktok.com/en-eu/digital-services-act-our-fifth-transparency-report-on-content-moderation-in-europe,H1 2025,High,
TikTok EU proactive removal rate H2 2025,99.3,percent,EUobserver citing DSA Report 6,https://euobserver.com/205083/tiktok-used-ai-in-nearly-100-of-violating-content-moderation-in-europe/,H2 2025,High,Removed before any user report
TikTok EU human moderators (contractors),3583,people,EUobserver citing DSA Report 6,https://euobserver.com/205083/tiktok-used-ai-in-nearly-100-of-violating-content-moderation-in-europe/,H2 2025,High,
TikTok EU full-time employees (moderation),91,people,EUobserver citing DSA Report 6,https://euobserver.com/205083/tiktok-used-ai-in-nearly-100-of-violating-content-moderation-in-europe/,H2 2025,High,
TikTok EU user reports of illegal content H2 2025,714000,reports,EUobserver citing DSA Report 6,https://euobserver.com/205083/tiktok-used-ai-in-nearly-100-of-violating-content-moderation-in-europe/,H2 2025,High,
TMEI Annual Revenue Per User 2024,13.88,USD/user/year,Axis Intelligence Research (derived),https://axis-intelligence.com/tiktok-statistics-index/,2024,Medium,"Cross-reference: $23.6B revenue / 1.7B MAU. See methodology section."
TMEI Annual Revenue Per User 2025,17.42,USD/user/year,Axis Intelligence Research (derived),https://axis-intelligence.com/tiktok-statistics-index/,2025,Medium,"Cross-reference: $33.1B revenue / 1.9B MAU. Original Axis Intelligence metric. Not published elsewhere in this form."
TMEI YoY improvement 2024-2025,25.5,percent,Axis Intelligence Research (derived),https://axis-intelligence.com/tiktok-statistics-index/,2024-2025,Medium,From $13.88 to $17.42 ARPU
Meta estimated ARPU 2024,50.31,USD/user/year,Axis Intelligence derived from Meta 10-K 2024,https://investor.fb.com/,2024,High,Cross-platform TMEI benchmark
YouTube estimated ARPU 2024,18.52,USD/user/year,Axis Intelligence derived from Alphabet 10-K,https://abc.xyz/investor/,2024,Medium,Revenue attribution methodology varies
Snap ARPU 2024,12.10,USD/user/year,Axis Intelligence derived from Snap 10-K 2024,https://investor.snap.com/,2024,High,Snap revenue / Snap MAU
TikTok global merchants,15000000+,merchants,Multiple analyst sources,Multiple,2025,Low,
TikTok US registered shops,475000,shops,Multiple sources,Multiple,2025,Medium,5000% increase from 4450 in mid-2023
TikTok global organic engagement rate,4.2,percent,Multiple sources,Multiple,2025,Medium,Highest of any major social platform per cited sources
TikTok nano-influencer engagement rate,9.4,percent,Multiple sources,Multiple,2025,Low,
TikTok US adults using platform,37,percent,Printful citing Pew Research,https://www.printful.com/blog/tiktok-statistics,2025,Medium,
TikTok global CPM range,$3.00-$4.00,USD,Industry benchmarks,Multiple,2025,Medium,
TikTok UK CPM,4.80,GBP,BraveryTechnology,https://braverytechnology.com/tiktok-statistics/,Q1 2026,Medium,
TikTok UK CPC,0.42,GBP,BraveryTechnology,https://braverytechnology.com/tiktok-statistics/,Q1 2026,Medium,