The software ecosystem consists of components that complement each other: advertising exchanges, demand platforms, supply platforms — these are all parts of one large system. Businesses seeking growth opportunities aim to control all software processes and develop their own software platforms. But do they need it? I think not. It is a long and laborious process, and there is an opportunity to avoid these moments by using white label software.
What is white label software? I suggest you read the article and get acquainted with this approach. If you are really interested in this topic, the Attekmi website offers a wealth of useful information on white label in AdTech, including the differences between private and white label, among other topics.
So What Is White Label Software?
White label Software is a form of software or application developed by one IT company and sold to another business for sale under its own brand. The buyer has the opportunity to customize the product by providing colours, a logo, or basic information that would match the company’s rebranding.
Compared to traditional software development, where companies spend time and money on independently creating programs or applications, white label allows you to save resources and focus on customer communication or more important business processes.
For example, an advertising agency can use white-label software to quickly launch a platform for managing marketing campaigns under its own brand. Clients will gain access to a popular platform for creating and analyzing advertising, allowing the company to save time and money by not having to create a product from scratch.
White Label in Action: Use Cases
White label software finds its application in various business areas. Here are some simple examples of where this approach can be used:
- Educational platforms. Online courses often use automated, white-label platforms that are customized to their brand. This allows them to quickly launch the education process and develop their brand without creating a digital learning space on their own.
- IT startups. Startups often rely on white label software to avoid wasting time and money. They buy a white label app or website and simply adapt it to their business style.
- Digital medicine. Even here, white label can be used to automate patient registration or monitor health indicators. Medical institutions turn to developers and use a CMS under their own branding.
- Online business. For example, to launch an online store, you need to sell products. To launch sales faster, the store owner turns to programmers who use white labelling and get rapid results.
You can also find a lot of interesting information on the Attekmi blog, which talks about various areas of application of white label.
Why Is It Profitable for a Software Developer to Usa White Labels for Their Products
So, you have already learned what white label software is and where it finds a place for its use. Now, it is worth understanding why it is profitable for developers to use it.
Income Without Sales
By offering software development services under the white label brand, developers receive income without selling their products directly on the market. Instead, the company that purchased their services and promotes them under its brand does this. Developers receive income without creating a team that would be involved in the sales process, and save their resources.
Expanding Market Reach
By cooperating with several intermediaries, software developers using white label gain access to a larger number of customers. They do not make great efforts to find markets for their products, but simply delegate this process to a reseller.
Stable Income
White label programs very often use subscriptions. Thus, developers enter into a so-called licensing agreement with users for a long period of time and receive income every month or year.
Introducing Innovations Into Their Products
By offering a software solution using a white label, developers have the time and opportunity to improve their technologies, because they do not need to deal with sales, marketing, etc. This way, they will be able to stay ahead of their competitors, keep up with the times, and guarantee the quality of their product.
Scalability Without Unnecessary Costs
The development of any business requires significant investments in creating a brand, finding customers, and selling. Thanks to the development of software under the white label brand, developers avoid these costs. After all, resellers are engaged in the sale and promotion of the product, and programmers only create it.
White Labelling Process: Basic Steps
It may seem like white labelling is simply sticking a label with your brand on a finished product, but it is definitely not. The steps of the white labelling process include:
- Selecting the software. A company needs to familiarise itself with ready-made platforms and choose the one that meets its needs. For example, it could be a CMS system, an online course management platform, or a marketing platform.
- Testing and evaluating the selected product. It is important to study the platform before purchasing. Most software developers have different options for testing the product: free versions, demo versions, or limited access to features.
- Choose your payment method. You need to decide how you will pay for your white label software. You may want to pay upfront, pay monthly, or annually using a platform subscription, or share revenue with the vendor.
- Customise the software. Once you have licensed the product, you can move on to changing the colours, design, adding a logo, and even installing additional features if needed.
- How the software will be used. Once the product is branded, the company can either use it internally within its business or resell it.
Final Thoughts
I think you will agree with me that white label software is becoming increasingly popular in various business niches: whether you are opening an online store, automating a marketing campaign, or maybe you are a clinic that wants to track patient records online. For everyone, there is a white label product that can be customized for your business. This way, you save time and get a ready-made solution that works immediately.
