Interactive dashboard · Axis Intelligence Research · Last updated: June 11, 2026 · CC BY 4.0
How much revenue per unit a game generates over its entire life vs its launch day. Original Axis Intelligence metric.
Formula: (est. lifetime rev ÷ lifetime units) ÷ (day-1 rev ÷ day-1 units) × years. Full methodology →
| Source | Projection | Type |
|---|---|---|
| Take-Two IR FY2027 guidance |
$8.0–8.2B net bookings | Official |
| Piper Sandler June 2, 2026 |
35M+ units (FY2027) | Wall St. |
| DFC Intelligence via FT, Jan 2025 |
$3.2B yr-1 revenue | Estimate |
| Konvoy July 2025 |
$7.6B / 60 days | Estimate |
All analyst figures are estimates. Take-Two guidance is the only official forward-looking disclosure. GTA 6 launches November 19, 2026.
Projected percentage of the current-gen console installed base (PS5 + Xbox Series X|S) that would purchase GTA 6 in its first fiscal year. Original Axis Intelligence cross-source calculation.
ACPR = projected first-year units ÷ (PS5 89.44M + Xbox XS 34.17M). PS5/Xbox data: VGChartz Dec 2025. GTA 6 projection: Piper Sandler (June 2026). 3.4× GTA V's day-one rate if projection holds. Full methodology →