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Grand Theft Auto Franchise Statistics 2026
Last updated: June 11, 2026 | Next scheduled update: Q3 2026 (September) | Data license: CC BY 4.0 | Axis Intelligence Research & Noah Mc
Quick Answer: The Grand Theft Auto franchise has sold over 465 million units worldwide and generated more than $9.5 billion in revenue since GTA V’s launch in 2013 alone — making it the highest-grossing video game franchise per active title in history. With GTA 6 confirmed for November 19, 2026, Take-Two Interactive projects a record $8.0–$8.2 billion in net bookings for fiscal year 2027.
Key Findings
- 465 million units sold across the Grand Theft Auto franchise as of Q3 FY2026 (Take-Two Interactive earnings call, February 2026)
- 230 million units sold by GTA V alone as of May 2026 — the second-best-selling game in history behind Minecraft
- $815.7 million generated by GTA V in its first 24 hours on sale (September 17, 2013) — a Guinness World Record that stood for over a decade
- $6.72 billion in Take-Two net bookings for fiscal year 2026 (ended March 31, 2026), with GTA Online remaining a top revenue contributor
- $8.0–$8.2 billion projected net bookings for Take-Two in fiscal year 2027, driven primarily by the November 19, 2026 launch of GTA 6
Table of Contents
Franchise Sales Data
GTA V: The Benchmark
Grand Theft Auto V, released September 17, 2013, is the commercial yardstick against which every entertainment launch is measured. According to Take-Two Interactive’s fiscal Q4 2026 earnings release, confirmed May 2026:
| Milestone | Figure | Date Confirmed |
|---|---|---|
| Units sold (lifetime) | 230 million | May 2026 (Take-Two IR) |
| Revenue: Day 1 | $815.7 million | Sept 2013 (Guinness World Records) |
| Units sold: Day 1 | 11.21 million | Sept 2013 (Guinness World Records) |
| Revenue: First 3 days | $1 billion | Sept 2013 (Take-Two) |
| Revenue: First 5 days | $1.15 billion | Sept 2013 (Take-Two) |
| Units sold: First 5 days | 16 million | Sept 2013 (VGChartz) |
| Estimated lifetime revenue | >$9.5 billion | May 2025 (Fortune, based on Take-Two filings) |
GTA V holds six Guinness World Records from its launch, including:
- Highest revenue generated by an entertainment product in 24 hours
- Fastest entertainment property to gross $1 billion
- Best-selling video game in 24 hours
The $815.7 million day-one figure surpassed every film, album, and game that came before it, including Avatar’s opening weekend and Call of Duty: Black Ops 2’s previous $500 million record.
GTA V: Annual Sales Trajectory
One of the most remarkable aspects of GTA V’s commercial performance is its sustained sales velocity across 13 years and five console generations.
| Year | Approximate Annual Units Sold | Notes |
|---|---|---|
| 2013 (launch) | ~12 million (day 1 only) | PS3 / Xbox 360 |
| 2014 | ~30 million | Full first year |
| 2015 | ~10 million | PC release drives second wave |
| 2016–2019 | ~8–12 million/year | PS4 / Xbox One generation |
| 2020 | ~20 million | Pandemic surge; best year since launch |
| 2021 | ~15 million | PS5 / Xbox Series launch window |
| 2022 | ~10 million | Next-gen enhanced version (March 2022) |
| 2023 | ~8 million | |
| 2024 | ~7 million | |
| 2025 | ~10 million | GTA 6 anticipation drives catalogue sales |
| Q1 2026 | ~5 million | Final pre-GTA 6 quarter |
Sources: Take-Two Interactive quarterly earnings releases (SEC filings); annual figures for 2016–2024 are Axis Intelligence cross-calculations derived from cumulative milestones disclosed in earnings calls.
Axis Intelligence Proprietary Metric: GTA Revenue Persistence Index™ (GRPI)
Methodology: The GRPI measures cumulative estimated revenue generated per unit sold over the full commercial life of a game, divided by its launch-year revenue per unit. A score above 1.0 indicates revenue durability beyond initial sales.
GTA V calculation:
- Estimated lifetime revenue: $9.5 billion (Fortune/Take-Two filings, May 2025)
- Lifetime units: 230 million
- Revenue per unit over 13 years: $41.30
- Launch-day revenue per unit: $815.7M ÷ 11.21M = $72.76
- GRPI: $41.30 ÷ $72.76 × 13 years = 7.38
Interpretation: GTA V has generated 7.38× its launch-day revenue-per-unit efficiency across its commercial lifetime — meaning the franchise’s live service model (GTA Online, Shark Cards, platform re-releases) has multiplied total returns far beyond what box sales alone would have produced. This figure is not published by Take-Two, Guinness, or any primary source — it is an original Axis Intelligence cross-source calculation.
Benchmark comparisons (Axis Intelligence estimates):
| Title | Est. Lifetime Revenue/Unit | Launch Revenue/Unit | GRPI Score |
|---|---|---|---|
| GTA V | $41.30 | $72.76 | 7.38 |
| Red Dead Redemption 2 | ~$12.00 | ~$60.00 | ~2.6 |
| Call of Duty: Modern Warfare (2019) | ~$8.00 | ~$55.00 | ~1.9 |
| Minecraft | ~$25.00 | ~$15.00 | ~21.7* |
*Minecraft’s exceptional GRPI reflects its market expansion from PC to mobile to console and Education editions over 15+ years.
Franchise-Wide Sales Data
The Grand Theft Auto franchise spans five mainline titles and several spin-offs. According to Take-Two’s August 2025 earnings call:
| Title | Release Year | Platform(s) | Lifetime Sales (est.) | Source |
|---|---|---|---|---|
| Grand Theft Auto (1997) | 1997 | PC, PS1 | ~1 million | VGChartz est. |
| GTA II | 1999 | PC, PS1, DC | ~1.5 million | VGChartz est. |
| GTA III | 2001 | PS2, PC, Xbox | ~17 million | VGChartz |
| GTA: Vice City | 2002 | PS2, PC, Xbox | ~20 million | VGChartz |
| GTA: San Andreas | 2004 | PS2, PC, Xbox | ~29 million | VGChartz |
| GTA IV | 2008 | PS3, X360, PC | ~25 million | VGChartz |
| GTA V | 2013 | Multi-gen | 230 million | Take-Two IR (May 2026) |
| GTA Online (standalone) | 2022 | PS5/XSX/PC | Included in GTA V | Take-Two |
| Franchise Total | 465 million | Take-Two IR (Feb 2026) |
Note: Individual title breakdowns for older GTA titles are VGChartz estimates; Take-Two discloses only the franchise total and GTA V figures officially.
Take-Two Interactive: Financial Data
Annual Revenue (FY2014–FY2026)
Take-Two’s fiscal year ends March 31. The following revenue figures are drawn from SEC filings and official earnings releases.
| Fiscal Year | Total Net Revenue | YoY Change | GTA Franchise Share* | Source |
|---|---|---|---|---|
| FY2014 | ~$2,400M | — | ~69% | Take-Two 10-K (SEC) |
| FY2015 | ~$1,490M | -38% | ~20% | Take-Two 10-K (SEC) |
| FY2016 | ~$1,413M | -5% | ~55% | Take-Two 10-K (SEC) |
| FY2017 | ~$1,780M | +26% | ~38% | Take-Two 10-K (SEC) |
| FY2018 | ~$1,798M | +1% | ~40% | Take-Two 10-K (SEC) |
| FY2019 | ~$2,668M | +48% | ~26% | Take-Two 10-K (SEC) |
| FY2020 | ~$3,372M | +26% | ~21% | Take-Two 10-K (SEC) |
| FY2021 | ~$3,373M | 0% | ~29% | Take-Two 10-K (SEC) |
| FY2022 | ~$3,505M | +4% | ~31% | Take-Two 10-K (SEC) |
| FY2023 | ~$5,350M | +53% | ~15%** | Take-Two 10-K (SEC) |
| FY2024 | ~$5,350M | 0% | ~19% | Take-Two 10-K (SEC) |
| FY2025 | $5,633M | +5.3% | ~20% | Take-Two 10-K (SEC, May 2025) |
| FY2026 | $6,650M | +18% | ~22% | Take-Two IR (May 2026) |
*GTA franchise share is an Axis Intelligence cross-calculation from per-title revenue disclosures in earnings calls and 10-Q filings. Take-Two does not publish a single “GTA revenue” line item.
**FY2023 GTA share dropped sharply due to the $12.7B Zynga acquisition (May 2022), which added ~$2.1B in mobile revenue to the denominator.
Revenue Segments: Platform Split (FY2026)
According to Take-Two’s fiscal year 2026 earnings release:
| Platform | Share of Net Revenue |
|---|---|
| Mobile | 52% |
| Console | 37% |
| PC / Other | 11% |
Mobile’s majority share reflects the 2022 Zynga acquisition. GTA Online contributes exclusively to the Console/PC segments.
Take-Two FY2027 Guidance
From Take-Two’s official FY2026 earnings release (May 2026):
- Net Bookings guidance: $8.0–$8.2 billion
- GAAP Net Revenue guidance: $7.9–$8.1 billion
- EBITDA guidance: $1,013–$1,070 million
- Primary driver: Grand Theft Auto VI launch (November 19, 2026)
- CEO statement: Strauss Zelnick described FY2027 as a potential “breakout year” and confirmed GTA 6 marketing begins summer 2026
The $1.3–$1.5 billion step-up from FY2026 to FY2027 guidance represents approximately 20% growth in a single fiscal year, driven by a single title arriving in a single quarter.
GTA Online: The Live Service Engine
GTA Online launched October 1, 2013, two weeks after GTA V. Over the following 13 years, it became one of the most commercially durable live service games ever built.
What Take-Two Discloses
Take-Two does not publish GTA Online revenue as a standalone line item. The following data points are extracted from official earnings call transcripts:
| Period | Disclosed Metric | Source |
|---|---|---|
| FY2026 (full year) | GTA Online recurrent spending +6% YoY | Take-Two FY2026 earnings |
| Q3 FY2026 | GTA Online recurrent spending +27% YoY (post “Safehouse in the Hills” update) | Take-Two Q3 FY2026 earnings |
| FY2026 Q4 | GTA Online top contributor to net bookings | Take-Two Q4 FY2026 earnings |
| FY2026 recurrent | Recurrent consumer spending = 78% of total net bookings | Take-Two FY2026 10-K |
GTA Online Streaming Footprint (Twitch, 2025)
According to Twitch viewership data compiled by Icon Era (2026):
| Metric | Figure | Period |
|---|---|---|
| Total hours watched (Twitch) | 1.6 billion hours | Full year 2025 |
| Average concurrent viewers (April 2025) | 107,000 | Statista / Take-Two IR |
| Monthly hours (last 90 days pre-report) | 154 million hours | Q1 2026 |
| Twitch rank among all games | #2 (behind League of Legends) | 2025 |
A game released in 2013 ranking second globally on Twitch in 2025 — 12 years after launch — has no modern precedent in gaming history.
GTA 6: Forward-Looking Data
All figures in this section are analyst projections or official guidance. They are clearly labeled as such and will be updated as official data becomes available.
What Is Confirmed (Official Sources Only)
| Data Point | Figure | Source |
|---|---|---|
| Release date | November 19, 2026 | Rockstar Games / Take-Two IR |
| Platforms at launch | PS5 and Xbox Series X|S | Rockstar Games (confirmed) |
| PC version | Not confirmed | Rockstar Games |
| Expected base price | $70–$80 (CEO signal, not official) | Strauss Zelnick, iicon conference, April 2026 |
| Development cost | $1B–$1.5B (analyst estimate) | Business Insider/IGN, May 2026 |
| Take-Two FY2027 guidance | $8.0–$8.2B net bookings | Take-Two IR, May 2026 |
| Console addressable market | ~123M units (PS5: 89.44M + Xbox XS: 34.17M) | VGChartz, December 2025 |
Analyst Projections (Labeled — Not Axis Intelligence Claims)
| Analyst / Firm | Projection | Date | Source |
|---|---|---|---|
| Piper Sandler (James Callahan) | 35M+ units, FY2027 (Nov 2026–Mar 2027) | June 2, 2026 | Piper Sandler initiation report |
| DFC Intelligence | $3.2B revenue in first 12 months; $1B pre-orders | Jan 2025 | Financial Times |
| Konvoy (Josh Chapman) | $7.6B revenue in first 60 days; 85M units | July 2025 | Konvoy research |
| Ampere Analysis | $2.7B in industry revenue lost due to first GTA 6 delay | May 2025 | Ampere Analysis |
Axis Intelligence notes: The Konvoy $7.6B/60-day projection is the most aggressive of the three and has drawn the most skepticism from other analysts. The DFC Intelligence figure ($3.2B / 12 months) is the most widely cited by major outlets. Piper Sandler’s 35M unit projection (FY2027 period, not calendar year) is the only one from a named Wall Street firm with a disclosed methodology.
Axis Intelligence Proprietary Metric: GTA 6 Addressable Console Penetration Rate™ (ACPR)
Definition: The percentage of the current-generation console installed base (PS5 + Xbox Series X|S) expected to purchase GTA 6 within its first fiscal year of availability.
Calculation (using Piper Sandler’s 35M unit projection):
- Addressable installed base (Dec 2025): 89.44M (PS5) + 34.17M (Xbox XS) = 123.61M consoles
- Projected first-year sales: 35M units (Piper Sandler, FY2027)
- ACPR: 28.3%
Historical benchmark — GTA V in 2013:
- Addressable installed base at launch: ~135M (PS3 + Xbox 360 at Sept 2013)
- Day-1 sales: 11.21M units
- Day-1 penetration rate: 8.3%
Interpretation: If Piper Sandler’s projection proves accurate, GTA 6 would achieve a first-year console penetration rate 3.4× higher than GTA V’s day-one rate — reflecting both the 13-year pent-up demand and the franchise’s significantly expanded cultural reach. This metric was not published by Piper Sandler, Rockstar, or any primary source. It is an original Axis Intelligence cross-source calculation combining VGChartz install base data with Piper Sandler’s fiscal year unit forecast.
Trailer Records
GTA 6’s marketing campaign began before a single dollar of the game had been spent — with trailers that broke global records independent of any gameplay.
| Trailer | Release Date | Views (24h) | Record(s) | Verified By |
|---|---|---|---|---|
| Trailer 1 | December 5, 2023 | 90,421,491 | Most-viewed game trailer (24h); Most-viewed non-music YouTube video (24h); Most-liked game trailer (24h) | Guinness World Records |
| Trailer 2 | May 6, 2025 | 475M (cross-platform) | Broke Trailer 1’s cross-platform 24h record | Take-Two IR / Icon Era |
Trailer 1 had accumulated over 200 million YouTube views by July 2024, surpassing the Minecraft reveal and Avengers: Endgame trailers.
Industry Context: Gaming Market 2026
GTA 6 launches into the largest video game market in history.
| Metric | Figure | Source |
|---|---|---|
| Global gaming revenue (2025) | $188.8 billion | Newzoo Global Games Market Report 2025 |
| Global gaming revenue (2026 projected) | $205 billion (+4.6%) | Newzoo / Midia Research |
| Active global gamers (2025) | 3.6 billion | Newzoo |
| Mobile gaming share (2026) | 52% ($107B) | Newzoo |
| Console gaming revenue (2026 projected) | $48 billion | Newzoo |
| GTA 6 first-year revenue as % of console market | ~6.7%* | Axis Intelligence calculation |
*Based on DFC Intelligence’s $3.2B first-year projection vs $48B console market. A single game capturing 6.7% of the entire global console market’s annual revenue in its first year would be unprecedented.
Methodology
Data Collection
Axis Intelligence Research compiled this dataset between May–June 2026. All historical financial data originates from Take-Two Interactive SEC filings (10-K annual reports, 10-Q quarterly reports, 8-K earnings releases) accessed directly from sec.gov. Guinness World Records data is cited from the official Guinness website. Console installed base figures use VGChartz estimates where Sony and Microsoft have not published official numbers (Microsoft no longer discloses hardware unit sales).
Proprietary Metrics
The GTA Revenue Persistence Index™ (GRPI) and GTA 6 Addressable Console Penetration Rate™ (ACPR) are original Axis Intelligence calculations. They are derived by combining data from multiple primary sources using transparent formulas disclosed in this article. Neither metric has been published by Take-Two Interactive, Rockstar Games, Piper Sandler, or any other organization.
Analyst Projections
All forward-looking figures (GTA 6 sales projections, revenue forecasts) are clearly labeled as analyst estimates. Axis Intelligence does not endorse any specific projection. The range between the most conservative (Piper Sandler: 35M units / FY2027) and most aggressive (Konvoy: 85M units / 60 days) projections reflects genuine uncertainty about a product with no direct historical precedent.
Limitations
- Take-Two does not publish GTA Online revenue as a standalone figure. GTA franchise revenue share estimates are Axis Intelligence cross-calculations, not disclosed line items.
- GTA V’s $9.5B+ lifetime revenue estimate (Fortune, May 2025) is a reported estimate based on analyst interpretation of Take-Two filings, not a Take-Two disclosure.
- Individual title sales for pre-GTA V entries are VGChartz estimates, not Take-Two disclosures.
- All figures are in USD, not adjusted for inflation.
About This Dataset
Update cadence: Quarterly — next full update scheduled September 2026 (post-Q1 FY2027 earnings), with a major update in November 2026 at GTA 6 launch.
License: Creative Commons Attribution 4.0 International (CC BY 4.0). You may share and adapt this data for any purpose, provided you credit Axis Intelligence Research and link to this page.
Download: GTA Franchise Statistics Dataset (CSV)
Cite This Research
APA: Axis Intelligence Research. (2026, June 11). Grand Theft Auto franchise statistics: Revenue, sales & industry data [2026]. Axis Intelligence. https://axis-intelligence.com/grand-theft-auto-franchise-statistics/
MLA: Axis Intelligence Research. “Grand Theft Auto Franchise Statistics: Revenue, Sales & Industry Data [2026].” Axis Intelligence, 11 June 2026, axis-intelligence.com/grand-theft-auto-franchise-statistics/.
Chicago: Axis Intelligence Research. “Grand Theft Auto Franchise Statistics: Revenue, Sales & Industry Data [2026].” Axis Intelligence, June 11, 2026. https://axis-intelligence.com/grand-theft-auto-franchise-statistics/.
FAQs: Grand Theft Auto Statistics 2026
How many copies has GTA V sold?
GTA V has sold over 230 million copies as of May 2026, according to Take-Two Interactive’s fiscal year 2026 earnings release. This makes it the second-best-selling video game of all time, behind only Minecraft.
What is the total GTA franchise sales figure?
The Grand Theft Auto franchise has sold over 465 million units across all titles worldwide, as disclosed during Take-Two Interactive’s February 2026 earnings call.
How much money has GTA V made?
GTA V has generated an estimated $9.5+ billion in total revenue since its 2013 launch (Fortune, May 2025 — based on Take-Two filings). Take-Two does not publish per-title revenue as a discrete line item, so this figure is an analyst estimate rather than an official disclosure.
When does GTA 6 come out?
GTA 6 is confirmed to launch on November 19, 2026, for PlayStation 5 and Xbox Series X|S. No PC version has been confirmed. Rockstar Games and Take-Two Interactive have reaffirmed this date multiple times, most recently in the May 2026 earnings call.
How much will GTA 6 cost?
No official price has been confirmed. Take-Two CEO Strauss Zelnick indicated at the iicon conference in April 2026 that the game would be priced so customers feel it’s “very reasonable,” and referenced a range of “$70 or $80” in a March 2026 interview. Formal pricing is expected when pre-orders open, likely summer 2026.
How much did GTA 5 make on day one?
GTA V generated $815.7 million in revenue and sold 11.21 million units in its first 24 hours (September 17, 2013), according to Guinness World Records. This set the record for highest revenue generated by an entertainment product in 24 hours — a record that still stands.
What are analysts predicting for GTA 6 sales?
Projections vary widely. Piper Sandler (June 2026) projects 35M+ units for Take-Two’s fiscal year 2027 (November 2026–March 2027). DFC Intelligence (via Financial Times, January 2025) projected $3.2 billion in first-year revenue. Konvoy (July 2025) projected $7.6 billion in the first 60 days and 85 million units. All are analyst estimates, not Rockstar or Take-Two forecasts.
What records did the GTA 6 trailers break?
Trailer 1 (December 2023) broke three Guinness World Records in 24 hours: most-viewed video game trailer, most-viewed non-music YouTube video, and most-liked game trailer. It accumulated 90.4 million views in 24 hours, surpassing MrBeast’s previous non-music record of 59.4 million. Trailer 2 (May 2025) broke the cross-platform 24-hour viewing record with 475 million views.
How does Take-Two’s revenue compare before and after Zynga?
Take-Two acquired Zynga for $12.7 billion in May 2022, which added approximately $2.1 billion in mobile revenue to its annual results. This is why GTA’s share of Take-Two revenue dropped from ~31% in FY2022 to ~15% in FY2023 — not because GTA revenue declined, but because the total denominator grew sharply. By FY2026, mobile accounted for 52% of Take-Two’s net revenue.
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<blockquote style="border-left: 3px solid #e63946; padding: 12px 20px; margin: 20px 0; font-family: sans-serif;">
<strong>GTA Franchise: Key Statistics (2026)</strong><br>
465M units sold franchise-wide · GTA V: 230M units · $815.7M revenue in 24h (Guinness record) · Take-Two FY2027 guidance: $8.0–8.2B<br>
<small>Source: <a href="https://axis-intelligence.com/grand-theft-auto-franchise-statistics/" target="_blank">Axis Intelligence Research, June 2026</a> — CC BY 4.0</small>
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