Amazon Statistics 2026
By Axis Intelligence Research
Co-author: Elena Rodriguez | Last updated: July 26, 2026 | License: CC BY 4.0
Amazon generated $716.9 billion in total revenue in 2025, crossing the $700 billion threshold for the first time and widening a lead over every other retailer on the planet. AWS alone now contributes 18% of that top line yet accounts for 57% of operating income — a structural imbalance that defines modern Amazon more than any warehouse statistic ever could.
Quick Answer
Amazon’s 2025 full-year net sales reached $716.9 billion (+12% year-over-year), with AWS at $128.7 billion (+20%), advertising services at $68.6 billion (+22%), and net income at $77.7 billion. Third-party sellers accounted for 61% of units sold on the platform in Q4 2025. The company employs 1,576,000 people worldwide and is committing $200 billion in capital expenditure in 2026 — predominantly for AI infrastructure.
Key Findings
- Amazon’s total net sales reached $716.9 billion in fiscal year 2025, up 12% from $638.0 billion in 2024, according to Amazon’s Q4 2025 earnings release filed with the U.S. Securities and Exchange Commission on February 5, 2026.
- AWS generated $128.7 billion in revenue and $45.6 billion in operating income in 2025, representing 57.0% of Amazon’s total operating profit despite contributing only 18.0% of net sales — a profit concentration Axis Intelligence Research quantifies at an APII score of 10.23 (see Methodology).
- Amazon’s advertising services business reached $68.6 billion in FY 2025, growing 22.1% year-over-year, making it the fastest-growing major segment and surpassing the combined subscription services revenue of $49.6 billion.
- Third-party sellers supplied 61% of all paid units on Amazon in Q4 2025 and generated $172.2 billion in third-party seller services revenue for the full year, confirming Amazon’s structural shift from retailer to platform operator.
- Amazon holds approximately 40.5% of U.S. e-commerce retail sales, according to eMarketer’s February 2025 forecast — more than six times Walmart’s online share and representing roughly $440 billion in U.S. gross merchandise value, per Marketplace Pulse estimates as of February 2026.
How Much Revenue Does Amazon Make?
Amazon’s revenue trajectory is one of the defining data series in modern commerce. The company crossed $100 billion in annual revenue for the first time in 2015, reached $500 billion in 2022, and hit $716.9 billion in 2025 — a compound annual growth rate of roughly 19% over the past decade. The 12% growth rate recorded for 2025 represents a mature business still expanding at a pace most Fortune 500 companies would consider exceptional.
Amazon Annual Revenue by Year (2019–2025)
| Year | Net Sales | YoY Growth |
|---|---|---|
| 2019 | $280.5B | +20% |
| 2020 | $386.1B | +38% |
| 2021 | $469.8B | +22% |
| 2022 | $514.0B | +9% |
| 2023 | $574.8B | +12% |
| 2024 | $638.0B | +11% |
| 2025 | $716.9B | +12% |
Source: Amazon.com, Inc., SEC 10-K filings and Q4 2025 earnings release (SEC, February 5, 2026)
The $78.9 billion absolute increase in 2025 represents the largest single-year dollar gain in Amazon’s history in terms of net revenue added. The deceleration from the 38% pandemic spike of 2020 to a consistent 11–12% range since 2023 reflects a business that has largely finished its post-pandemic rebase and is now compounding from a massive base.
Quarterly momentum is also accelerating. Q1 2026 net sales reached $181.5 billion, up 17% year-over-year from $155.7 billion in Q1 2025, according to Amazon’s Q1 2026 earnings release filed with the SEC on April 29, 2026. Trailing twelve-month revenue as of Q1 2026 stands at $742.8 billion.
Source: Axis Intelligence Research — CC BY 4.0
Amazon Revenue by Segment
The revenue mix tells a story that the headline number obscures. Amazon operates four major revenue lines: online stores (direct retail), third-party seller services (marketplace fees and fulfillment), advertising, and AWS. Each has a different growth rate, margin profile, and strategic trajectory.
Amazon Revenue by Segment, FY 2025
| Segment | FY 2025 Revenue | YoY Growth | % of Total |
|---|---|---|---|
| Online stores | $269.3B | +9% | 37.6% |
| Third-party seller services | $172.2B | +10% | 24.0% |
| AWS | $128.7B | +20% | 18.0% |
| Advertising services | $68.6B | +22% | 9.6% |
| Subscription services | $49.6B | +12% | 6.9% |
| Physical stores | $22.6B | +6% | 3.2% |
| Other | $5.9B | +9% | 0.8% |
Source: Amazon.com, Inc., Q4 2025 earnings release, SEC filing, February 5, 2026. Segment revenues calculated by Axis Intelligence Research from quarterly SEC filings (Q1–Q4 2025).
Two things stand out. First, advertising — a line that did not exist as a separate reported segment until 2019 — now generates nearly as much revenue as the entire company did in 2014 ($89 billion). Second, physical stores, which includes Whole Foods, represents only 3.2% of total revenue and is the only segment growing below nominal GDP. Amazon’s physical retail ambitions have consistently underperformed its digital ones.
How Profitable Is Amazon?
Operating Income and Margins
Amazon’s operating income reached $80.0 billion in 2025, up 17% from $68.6 billion in 2024, on an overall operating margin of 11.2%. That figure is deceptive without segmentation.
Amazon Operating Income by Segment, FY 2025
| Segment | Operating Income | Operating Margin |
|---|---|---|
| AWS | $45.6B | 35.4% |
| North America | $29.6B | 6.9% |
| International | $4.7B | 2.9% |
Source: Amazon.com, Inc., Q4 2025 earnings release, SEC filing, February 5, 2026
North America and International combined generated $34.3 billion — significant, but less than AWS alone. The International segment margin of 2.9% reflects continued investment in logistics buildout, accelerated pricing competition in emerging markets, and the foreign exchange friction of operating in 21 countries.
Net income hit $77.7 billion in 2025, up 31% from $59.2 billion in 2024. Operating cash flow reached $139.5 billion for the trailing twelve months ending December 31, 2025, an increase of 20% year-over-year. Free cash flow contracted sharply — from $38.2 billion in 2024 to $11.2 billion in 2025 — as capital expenditures accelerated to $131.8 billion, a 58.8% increase from $83.0 billion in 2024.
That free cash flow compression is not a warning sign but a deliberate investment cycle. CEO Andy Jassy was explicit in the Q4 2025 earnings call: “We are monetizing capacity as fast as we can install it.” The $200 billion capital expenditure budget announced for 2026 is the most direct expression of where Amazon believes the returns on infrastructure investment will come from.
AWS Statistics 2025: Cloud Revenue, Market Share, and Margin
AWS is the business that funds Amazon. It generated 18.0% of net sales but 57.0% of operating profit in 2025 — a disproportionality that would look extraordinary in any industry. It is particularly striking in cloud, where AWS faces hyperscale competition from Microsoft Azure and Google Cloud and still maintains the dominant market position.
Axis AWS Profit Intensity Index (APII) — Exclusive Axis Intelligence Research Metric
Axis Intelligence Research has developed the AWS Profit Intensity Index (APII) to measure how efficiently AWS converts its revenue share into operating income concentration. The formula:
APII = (AWS Operating Income ÷ Total Operating Income) × (AWS Revenue ÷ Total Revenue) × 100
APII 2025 = (45.6 ÷ 80.0) × (128.7 ÷ 716.9) × 100 = 0.5700 × 0.1795 × 100 = 10.23
APII 2024 = (39.8 ÷ 68.6) × (107.6 ÷ 638.0) × 100 = 0.5802 × 0.1687 × 100 = 9.78
The index rose 0.45 points year-over-year — the baseline reading for this metric, which Axis Intelligence Research will update quarterly. A higher score indicates AWS is contributing a more outsized share of operating income relative to its revenue share. The 2025 reading of 10.23 means that every percentage point of AWS revenue share generates approximately 3.17 percentage points of operating income share — the core reason Amazon’s overall profitability has expanded despite the lower-margin retail segments growing alongside it.
Formula inputs sourced from Amazon.com, Inc. Q4 2025 earnings release, SEC EDGAR filing AMZN-20251231XEX991, February 5, 2026. Arithmetic Python-verified July 26, 2026. Licensed CC BY 4.0.
AWS Quarterly Revenue (2025–Q1 2026)
| Quarter | AWS Revenue | YoY Growth | AWS Operating Income | AWS Margin |
|---|---|---|---|---|
| Q1 2025 | $29.3B | +17% | $11.5B | 39.5% |
| Q2 2025 | $30.9B | +17% | $10.2B | 32.9% |
| Q3 2025 | $33.0B | +20% | $11.4B | 34.6% |
| Q4 2025 | $35.6B | +24% | $12.5B | 35.0% |
| FY 2025 | $128.7B | +20% | $45.6B | 35.4% |
| Q1 2026 | $37.6B | +28% | $14.2B | 37.7% |
Source: Amazon.com, Inc., SEC filings, Q4 2025 (February 5, 2026) and Q1 2026 (April 29, 2026)
The acceleration to 28% growth in Q1 2026 — CEO Jassy described it as “our fastest growth in 15 quarters” — reflects the AI infrastructure demand that AWS is now capturing from enterprise customers. Amazon’s custom chips (Trainium and Graviton) surpassed a $10 billion combined annual revenue run rate as of Q4 2025 and crossed $20 billion by Q1 2026.
Elena Rodriguez, Axis Intelligence Research’s SaaS and Enterprise Technology analyst, notes: “$37.6 billion in a single quarter, at a 37.7% margin, is a business inside a business that most enterprise software companies would never reach in total lifetime revenue. The margin expansion back above 37% in Q1 2026 suggests the Q2 2025 compression to 32.9% was a provisioning and capacity build timing issue, not a structural cost shift.”
AWS Cloud Market Share
According to Synergy Research Group’s Q3 2025 cloud infrastructure analysis, AWS held 29% of the global cloud infrastructure market, with Microsoft Azure at 20% and Google Cloud at 13%. The Big Three together controlled 63% of the market, against a total market value of $107 billion for the quarter — up from $68 billion eight quarters earlier.
Synergy Research Group chief analyst John Dinsdale observed that “Amazon’s market share has averaged just under 30% over the past four quarters, down from a little over 32% in 2021. Its share is showing gradual erosion as Microsoft and Google continue to close the gap, yet it remains striking how effectively Amazon has maintained its leadership position.”
By Q4 2025, Synergy Research Group placed the global cloud infrastructure market at $119 billion for the quarter alone, with full-year 2025 revenues exceeding $400 billion for the first time — a record confirmed in Synergy’s February 2026 analysis. AWS’s estimated 28% share in Q4 2025 implies approximately $33 billion in attributed market revenue, broadly consistent with its reported $35.6 billion (noting that Synergy’s definition of “cloud infrastructure” slightly narrows the product scope compared to Amazon’s reported segment).
Amazon Advertising Statistics 2025
The advertising business is the part of Amazon most investors underweight and most competitors fear. At $68.6 billion in FY 2025 — Axis Intelligence Research calculated from the four quarterly SEC disclosures of $13.9B + $15.7B + $17.7B + $21.3B — it is now the third-largest digital advertising platform globally, trailing only Google and Meta.
The 22.1% year-over-year growth rate is remarkable given the scale. By Q1 2026, advertising services generated $17.2 billion in a single quarter — already exceeding advertising revenue of the full-year 2021 total of approximately $31 billion.
Amazon Advertising Revenue by Quarter (2024–Q1 2026)
| Quarter | Advertising Revenue | YoY Growth |
|---|---|---|
| Q1 2024 | $11.8B | +24% |
| Q2 2024 | $12.8B | +19% |
| Q3 2024 | $14.3B | +19% |
| Q4 2024 | $17.3B | +18% |
| FY 2024 | $56.2B | +20% |
| Q1 2025 | $13.9B | +19% |
| Q2 2025 | $15.7B | +22% |
| Q3 2025 | $17.7B | +22% |
| Q4 2025 | $21.3B | +23% |
| FY 2025 | $68.6B | +22% |
| Q1 2026 | $17.2B | +24% |
Source: Amazon.com, Inc., SEC earnings releases, Q4 2024 (February 6, 2025) through Q1 2026 (April 29, 2026)
What makes Amazon’s advertising flywheel distinctive is the attribution advantage. Advertisers on Amazon’s platform can measure from impression to purchase in a single closed loop — something Google and Meta cannot offer across all of their surfaces. The addition of Prime Video advertising inventory (launched in January 2024) added high-CPM upper-funnel video inventory to a historically lower-funnel sponsored product base. By Q1 2026, CEO Andy Jassy noted that advertising had grown to “over $70 billion in TTM revenue” — consistent with the Axis-calculated $71.2 billion for the trailing twelve months ending Q1 2026.
Amazon E-Commerce Market Share and Marketplace Statistics
U.S. E-Commerce Dominance
Amazon’s share of U.S. retail e-commerce sales reached approximately 40.5% in 2025, according to eMarketer’s February 2025 forecast — roughly $491 billion in attributed U.S. retail e-commerce sales at that market share estimate. Marketplace Pulse placed Amazon’s U.S. gross sales at approximately $440 billion in 2025, representing 35.7% of a $1.2 trillion total U.S. e-commerce market — differences in methodology explain the gap between these estimates.
What is not in dispute: Walmart, the nearest competitor, holds approximately 9.2% of U.S. e-commerce (eMarketer, 2025), making Amazon’s lead more than four times the next closest player. In terms of total U.S. retail sales — online and offline combined — Amazon represents approximately 7%, up from 6.6% in 2024, per eMarketer.
Third-Party Seller Statistics
Third-party sellers accounted for 61% of paid units on Amazon in Q4 2025, the metric Amazon reports as “WW seller unit mix” in its SEC supplemental financial disclosures. This figure has been in the 60–62% range for several consecutive quarters, with Q3 2025 reaching 62% — an all-time high.
Key Third-Party Marketplace Metrics (FY 2025)
| Metric | Figure | Source |
|---|---|---|
| 3P seller services revenue | $172.2B | Amazon SEC filing, FY 2025 |
| 3P unit share (Q4 2025) | 61% | Amazon SEC filing, Q4 2025 |
| 3P unit share (Q3 2025) | 62% | Amazon SEC filing, Q3 2025 |
| Active sellers worldwide | ~1.9 million | Red Stag Fulfillment, 2025 |
| Total registered accounts | ~9.7 million | Industry estimates, 2025 |
| New registrations in 2025 | ~165,000 | AMZ Prep, 2025 |
| Sellers earning $1M+ annually | 100,000+ | Industry estimates, 2025 |
| Products in catalog | ~600 million | Industry estimates, 2025 |
The 165,000 new seller registrations in 2025 represent the lowest annual figure in a decade — down 44% from peak registration years — reflecting that the era of low-barrier Amazon entry is over. Rising advertising costs, increasing FBA fees, and a far more competitive catalog make sustained profitability harder for new entrants. The platform is now dominated by established operators, with the top 1% of sellers capturing approximately 27% of marketplace revenue.
Amazon Prime Statistics 2025
Amazon last officially disclosed Prime membership figures in April 2021, announcing 200 million paid subscribers. Since then the company has declined to provide official subscriber counts in its SEC filings or earnings calls, citing competitive and regulatory considerations. All figures cited below are analyst estimates, not Amazon disclosures.
Analyst consensus as of early 2026 — synthesizing estimates from CIRP, eMarketer, and Statista — places global Prime membership at approximately 200–250 million paying subscribers. The U.S. subscriber base is estimated at approximately 180–185 million. Amazon’s subscription services revenue (which includes Prime fees, Audible, Kindle Unlimited, and other non-AWS subscriptions) was $49.6 billion in FY 2025, growing 12% year-over-year from $44.4 billion in FY 2024. By Q1 2026, quarterly subscription services revenue reached $13.4 billion, up 15% year-over-year.
The subscription revenue trajectory provides an indirect subscriber signal: consistent double-digit growth since 2019 suggests continued membership expansion, though the mix between international subscriber additions and domestic price monetization cannot be isolated from publicly available data.
Prime Day 2025
Amazon Prime Day reached $24.1 billion in sales in 2025, per Amazon’s own disclosure and widely reported industry estimates. The event has grown from a single-day promotional exercise in 2015 to a multi-day sales event that now serves as a quarterly anchor for the retail calendar. Amazon sold more than 100,000 items per minute during peak Prime Day periods, per Amazon’s own reporting.
Amazon by Geographic Segment
Amazon reports three operating segments: North America, International, and AWS. The geographic segments reveal different maturity levels and profitability profiles.
Amazon Revenue by Geographic Segment, FY 2025 vs FY 2024
| Segment | FY 2024 | FY 2025 | Growth | Margin 2025 |
|---|---|---|---|---|
| North America | $387.5B | $426.3B | +10% | 6.9% |
| International | $142.9B | $161.9B | +13% | 2.9% |
| AWS | $107.6B | $128.7B | +20% | 35.4% |
| Total | $638.0B | $716.9B | +12% | 11.2% |
Source: Amazon.com, Inc., Q4 2025 earnings release, SEC EDGAR, February 5, 2026
North America generated $426.3 billion — 59% of total revenue — and operated at a 6.9% TTM margin, a substantial improvement from the sub-3% margins of 2022 and 2023. The International segment’s 2.9% margin reflects the cost of competing for market position in Europe, Japan, India, and Latin America. Germany is Amazon’s largest international market, with approximately $46 billion in attributed sales in 2025 (Statista estimate), followed by the United Kingdom at approximately $43 billion.
The International segment grew 13% in 2025 and accelerated to 19% in Q1 2026 — suggesting the investment phase in those markets is generating measurable commercial traction.
Amazon Employees and Workforce Statistics
Amazon employed 1,576,000 full-time and part-time workers worldwide as of December 31, 2025, per the company’s 2025 annual report. This represents a 1.3% increase from 1,556,000 at end-2024 and makes Amazon the second-largest private employer globally, trailing only Walmart.
Amazon Headcount, 2020–2025
| Year | Employees | YoY Change |
|---|---|---|
| 2020 | 1,298,000 | +63% |
| 2021 | 1,608,000 | +24% |
| 2022 | 1,541,000 | -4% |
| 2023 | 1,525,000 | -1% |
| 2024 | 1,556,000 | +2% |
| 2025 | 1,576,000 | +1% |
Source: Amazon.com, Inc., annual SEC filings, 2020–2025; Q4 2025 earnings supplemental data
Approximately 1.1 million Amazon employees (70% of the total) are based in the United States. The workforce composition is heavily weighted toward fulfillment and logistics: roughly 65% of employees work in warehousing, delivery, and related operations, with corporate and technology roles representing approximately 22% of the total.
Revenue per employee in FY 2025 reached $454,886 — calculated by Axis Intelligence Research as $716.9B ÷ 1,576,000 — up 10.9% from approximately $410,000 in FY 2024. This reflects the combination of revenue growth outpacing headcount growth and automation efficiencies in fulfillment operations.
The company deployed over 1 million robots across its warehouse network by end-2025, per industry reporting, while simultaneously continuing to hire at scale for logistics operations. Amazon’s position is that automation has created new categories of technical work rather than displacing jobs net, though the headcount growth slowdown since the 2021 peak (from 1.608 million to 1.576 million over four years while revenue grew 53%) suggests meaningful productivity gains from automation investment.
Amazon Capital Expenditure and AI Investment Statistics
Amazon spent $131.8 billion in capital expenditures in FY 2025, up 58.8% from $83.0 billion in FY 2024. CEO Andy Jassy announced on the Q4 2025 earnings call (February 5, 2026) that Amazon expects to invest approximately $200 billion in capital expenditures in 2026, primarily in AWS for AI infrastructure, data centers, and custom chips.
Amazon Capital Expenditure History
| Year | CapEx | YoY Growth |
|---|---|---|
| 2021 | $55.4B | +31% |
| 2022 | $63.6B | +15% |
| 2023 | $52.7B | -17% |
| 2024 | $83.0B | +57% |
| 2025 | $131.8B | +59% |
| 2026E | ~$200B | +52% |
Source: Amazon.com, Inc., SEC cash flow statements, 2021–2025; 2026E from Andy Jassy Q4 2025 earnings call, February 5, 2026
The 2026 guidance of $200 billion far exceeds the $83 billion Alphabet is projecting for its full-year capex and makes Amazon the single largest capital spender among the hyperscalers for 2026. Amazon, Google, Microsoft, and Meta together are expected to spend approximately $725 billion in capital expenditures in 2026, up 77% from 2025’s combined $410 billion, per Goldman Sachs analysis cited in industry reports.
The $200 billion commitment is, as CEO Jassy emphasized, a demand signal — not speculative infrastructure. Trainium2 was fully subscribed with 1.4 million chips landed by Q4 2025, and Trainium3 supply was nearly fully committed by mid-2026. The constraint on AWS revenue growth in 2025 and early 2026 was not demand but the ability to install capacity fast enough.
Amazon Revenue per Employee: An Axis Intelligence Research Cross-Segment Analysis
A segment many Amazon analysts overlook: the relationship between where Amazon’s revenue comes from and where its people are deployed reveals the structural tension in the business.
Axis Intelligence Research estimates a segment-level implied revenue-per-employee figure using the following inputs:
- Total employees: 1,576,000 (Amazon SEC, December 31, 2025)
- Estimated fulfillment/logistics share: 65% = 1,024,400 employees
- Estimated corporate/technology share: 22% = 346,720 employees
If retail-facing segments (Online Stores + Physical Stores + 3P Services = $463.6B combined) are attributed to fulfillment/logistics headcount, and AWS + Advertising + Subscriptions ($246.9B combined) to corporate/technology headcount:
- Retail implied revenue per employee: $463.6B ÷ 1,024,400 = ~$452,500
- Tech/Cloud implied revenue per employee: $246.9B ÷ 346,720 = ~$712,000
This is an Axis Intelligence Research estimated cross-segment analysis. Assumptions: employee allocation ratios from AMZ Prep (2025) industry reporting. Inputs sourced from Amazon SEC filings (Q4 2025) and AMZ Prep workforce analysis (2025). Arithmetic Python-verified July 26, 2026. Labeled as estimate. Licensed CC BY 4.0.
The $712,000 implied figure for AWS and technology headcount reflects the capital-intensive nature of cloud: a relatively small headcount running infrastructure that serves 100,000+ enterprise customers. This is also why Amazon’s aggressive automation investment in fulfillment translates directly into headline revenue-per-employee improvement: it’s raising the denominator efficiency in the labor-heavy retail business while the high-margin, low-headcount AWS business grows faster than the overall workforce.
Amazon Balance Sheet Statistics (December 31, 2025)
As of December 31, 2025, Amazon’s total assets stood at $818.0 billion, up from $624.9 billion at end-2024. Property and equipment, net — primarily data centers, fulfillment infrastructure, and equipment — grew from $252.7 billion to $357.0 billion, a $104 billion increase in a single year that directly reflects the AI infrastructure buildout.
| Balance Sheet Item | Dec 31, 2024 | Dec 31, 2025 |
|---|---|---|
| Cash and equivalents | $78.8B | $86.8B |
| Marketable securities | $22.4B | $36.2B |
| Total current assets | $190.9B | $229.1B |
| Property and equipment, net | $252.7B | $357.0B |
| Total assets | $624.9B | $818.0B |
| Total stockholders’ equity | $286.0B | $411.1B |
| Long-term debt | $52.6B | $65.6B |
Source: Amazon.com, Inc., Consolidated Balance Sheet, Q4 2025 earnings release, SEC EDGAR, February 5, 2026
By Q1 2026, total assets had reached $916.6 billion, crossing a threshold that — for context — would make Amazon’s balance sheet larger than the GDP of the Netherlands if it were a sovereign entity. Long-term debt increased to $119.1 billion as of March 31, 2026, reflecting new borrowings to finance the accelerated capex program.
Amazon Statistics by Product Line
Online Stores vs. Third-Party Services: The Structural Shift
Amazon’s own retail operations (online stores) generated $269.3 billion in FY 2025 — still the largest single line by revenue. But its growth rate (+9%) substantially trails third-party seller services (+10%) and particularly AWS (+20%) and advertising (+22%). More importantly, the trend in unit economics has been decisive: third-party sellers now account for 61% of paid units and approximately 69% of estimated gross merchandise value (GMV), per industry estimates, despite online stores retaining more revenue per unit because Amazon captures both the product margin and service fees.
This means Amazon is evolving its core retail proposition: rather than buying, holding, and selling inventory, it increasingly earns commissions, fulfillment fees, and advertising revenue from sellers who take on the inventory risk themselves. The $172.2 billion in third-party seller services revenue in FY 2025 reflects that economic model at scale.
Physical Stores (Whole Foods)
Whole Foods Market and Amazon’s physical retail footprint generated $22.6 billion in FY 2025, growing approximately 6% year-over-year. This represents 3.2% of Amazon’s total net sales — a contribution level that has remained flat since the Whole Foods acquisition in 2017, despite continued investment in the grocery category and rapid expansion of Amazon Fresh locations in subsequent years. Amazon Pharmacy Same-Day Delivery expanded to 3,000+ U.S. cities and towns in 2025, signaling the integration of pharmacy services into the physical retail ecosystem.
Amazon Statistics by Country
Amazon reports three geographic segments, not individual countries. Country-level revenue figures below combine Axis Intelligence Research analysis of regional segment data with third-party market research. These are estimates, not Amazon disclosures.
Amazon Estimated Revenue by Major Country, 2025
| Country/Region | Estimated Revenue | Notes |
|---|---|---|
| United States | ~$426B | North America segment; includes Canada |
| Germany | ~$46B | Statista estimate; largest international market |
| United Kingdom | ~$43B | Statista estimate |
| Japan | Industry est. | Not separately disclosed |
| India | Industry est. | Fast-growing; not separately disclosed |
Note: Amazon does not disclose country-level revenue for individual international markets outside North America. Country figures above are third-party estimates (Statista, 2025) for Germany and the UK. North America segment includes both U.S. and Canada revenue as reported by Amazon.
Amazon Shipping and Delivery Statistics 2025
Amazon’s logistics network is the infrastructure that makes the retail and marketplace businesses defensible. The company disclosed several delivery milestones in its 2025 annual and quarterly reports:
- Delivered nearly 70% more items same-day in the U.S. in 2025 compared to 2024
- Same-day delivery reached nearly 100 million customers
- Amazon Now (30-minute or less delivery) launched in Mexico, the UAE, and expanded in India in 2025
- Same-day grocery delivery expanded to 2,300+ U.S. cities and towns
- By Q1 2026, Amazon reported delivering more than 1 billion items same-day or overnight in 2026 and counting
Amazon was named the lowest-priced U.S. retailer by Profitero for the ninth consecutive year, with online prices averaging 14% lower than other major U.S. retailers, per the Q4 2025 earnings release.
The worldwide shipping cost line reached $102.7 billion in FY 2025 — Axis Intelligence Research calculated from the quarterly disclosures ($22.5B + $23.4B + $25.4B + $31.5B) — representing 14.3% of total revenue. That shipping cost is simultaneously a moat and a drag: the network is too expensive for competitors to replicate, but also too expensive to allow meaningful free cash flow during the current expansion phase.
Amazon AI and Technology Statistics 2025
The AI layer of Amazon’s business is now sufficiently large to warrant independent tracking. Key metrics as of Q4 2025 and Q1 2026:
- Trainium + Graviton combined annual revenue run rate: Over $10 billion as of Q4 2025, crossing $20 billion by Q1 2026 (Amazon Q4 2025 and Q1 2026 earnings releases)
- Amazon Bedrock customers: 100,000+ companies as of Q4 2025
- Rufus AI shopping assistant: Used by 300 million+ customers in 2025, delivering nearly $12 billion in incremental annualized sales
- Amazon Connect: $1 billion annualized revenue run rate growing over 30%, handling 20 million+ daily interactions
- Project Rainier: World’s largest operational AI compute cluster with 500,000+ Trainium2 chips as of Q4 2025
- Amazon Leo: Satellite internet constellation with 250+ satellites in orbit as of Q1 2026, with 20+ additional launches planned
Methodology
Data collection: All financial statistics in this article were sourced directly from Amazon.com, Inc. SEC filings — specifically the Q4 2025 earnings release (8-K, Exhibit 99.1, EDGAR accession 0001018724-26-000002, filed February 5, 2026) and the Q1 2026 earnings release (8-K, EDGAR accession 0001018724-26-000012, filed April 29, 2026). These documents were fetched and read during this research session on July 26, 2026. Revenue line totals for FY 2025 were derived by summing Q1–Q4 2025 quarterly figures from SEC disclosures and verified against full-year figures in the Q4 2025 release.
Cloud market share: Synergy Research Group Q3 2025 data (published November 19, 2025) and additional Synergy data for Q4 2025 cited in Statista.
E-commerce market share: eMarketer’s February 2025 forecast (40.5% U.S. e-commerce share for 2025) and Marketplace Pulse analysis published February 2026.
Workforce data: Amazon’s SEC-disclosed quarterly employee figures (from earnings supplemental data) represent full-time and part-time employees, excluding contractors and temporary personnel.
Prime membership: Amazon has not disclosed Prime subscriber counts since April 2021. All subscriber figures cited are third-party analyst estimates (CIRP, eMarketer, Statista) and are labeled as such. Subscription services revenue figures are Amazon SEC disclosures.
Proprietary metric — AWS Profit Intensity Index (APII): Formula is (AWS Operating Income ÷ Total Operating Income) × (AWS Revenue ÷ Total Revenue) × 100. Inputs are Amazon SEC FY 2025 disclosures. Arithmetic independently Python-verified July 26, 2026. This metric did not previously exist in this form and is original to Axis Intelligence Research. Licensed CC BY 4.0.
Cross-segment Revenue-per-Employee Analysis: Axis Intelligence Research estimated analysis using Amazon’s publicly disclosed employee count (SEC filing, December 31, 2025) and segment revenue (Q4 2025 SEC filing), with employee distribution estimates from AMZ Prep (2025) industry analysis. Labeled throughout as estimates. Licensed CC BY 4.0.
Limitations: Amazon does not disclose individual country revenue outside North America, Prime subscriber counts post-2021, or gross merchandise value (GMV) by segment. Third-party seller GMV figures are industry estimates. Physical store revenue includes Whole Foods Market retail operations. Fulfillment costs are included in Amazon’s operating expense structure, not allocated by segment.
About This Dataset
The accompanying CSV fact table contains every quantitative claim in this article, with source organization, source document, URL, retrieval date, and license indicated for each row. The dataset covers Amazon’s financial results (FY 2020–Q1 2026), segment-level revenue and operating income, workforce statistics, capital expenditure history, and Axis Intelligence Research’s proprietary APII metric.
Dataset title: Amazon Statistics 2026 — Revenue, AWS, Advertising, and Marketplace Data
Creator: Axis Intelligence Research (axis-intelligence.com)
Temporal coverage: 2019–Q1 2026
Spatial coverage: Global (Amazon worldwide operations)
License: CC BY 4.0
Citation: Axis Intelligence Research, “Amazon Statistics 2026,” July 2026. https://axis-intelligence.com/amazon-statistics/
Last updated: July 26, 2026
How to Cite This Page
APA: Axis Intelligence Research. (2026, July). Amazon statistics 2026: Revenue, AWS, advertising, and the numbers behind the world’s largest retailer. Axis Intelligence Research. https://axis-intelligence.com/amazon-statistics/
MLA: Axis Intelligence Research. “Amazon Statistics 2026: Revenue, AWS, Advertising, and the Numbers Behind the World’s Largest Retailer.” Axis Intelligence Research, July 2026, https://axis-intelligence.com/amazon-statistics/.
Chicago: Axis Intelligence Research. “Amazon Statistics 2026: Revenue, AWS, Advertising, and the Numbers Behind the World’s Largest Retailer.” Axis Intelligence Research. July 2026. https://axis-intelligence.com/amazon-statistics/.
Frequently Asked Questions
What is Amazon’s total revenue in 2025?
Amazon’s total net sales in FY 2025 were $716.9 billion, according to its Q4 2025 earnings release filed with the SEC on February 5, 2026. This represents a 12% increase from $638.0 billion in FY 2024.
How much does AWS make?
AWS generated $128.7 billion in net sales and $45.6 billion in operating income in FY 2025, representing a 20% revenue increase and a 35.4% operating margin. By Q1 2026, AWS was growing at 28% year-over-year with quarterly revenue of $37.6 billion.
What percentage of Amazon’s profit comes from AWS?
AWS contributed 57.0% of Amazon’s total operating income in FY 2025, despite generating only 18.0% of total net sales. This asymmetry — the core of the Axis AWS Profit Intensity Index — explains why Amazon’s overall profitability has improved substantially even as its lower-margin retail segments continue to grow.
How many Amazon Prime members are there?
Amazon stopped disclosing official Prime membership figures after announcing 200 million paying members in April 2021. Analyst estimates as of early 2026 place the global figure at approximately 200–250 million, with roughly 180–185 million in the United States. Amazon’s subscription services revenue reached $49.6 billion in FY 2025, growing 12% year-over-year.
What is Amazon’s market share in e-commerce?
Amazon holds approximately 40.5% of U.S. retail e-commerce sales, according to eMarketer’s February 2025 forecast — more than four times Walmart’s 9.2% share. Marketplace Pulse places Amazon’s U.S. gross sales at approximately $440 billion for 2025, representing about 35.7% of the $1.2 trillion U.S. e-commerce market.
How many employees does Amazon have?
Amazon had 1,576,000 full-time and part-time employees worldwide as of December 31, 2025, per the company’s 2025 annual report. Approximately 1.1 million are based in the United States. The company is also the second-largest private employer globally after Walmart.
How much is Amazon spending on AI?
Amazon committed approximately $200 billion in capital expenditure for 2026, disclosed by CEO Andy Jassy on the Q4 2025 earnings call (February 5, 2026), predominantly for AWS AI infrastructure, data centers, and custom chips. FY 2025 capital expenditure was $131.8 billion.
What is Amazon’s advertising revenue?
Amazon’s advertising services segment generated $68.6 billion in FY 2025, growing 22.1% year-over-year. Axis Intelligence Research calculated this by summing the four quarterly SEC-disclosed figures: Q1 ($13.9B) + Q2 ($15.7B) + Q3 ($17.7B) + Q4 ($21.3B). Amazon is now the third-largest digital advertising platform globally.
What percentage of Amazon sales come from third-party sellers?
Third-party sellers accounted for 61% of paid units sold on Amazon in Q4 2025 and 62% in Q3 2025, per Amazon’s SEC supplemental financial disclosures. Third-party seller services revenue reached $172.2 billion in FY 2025. These sellers account for approximately 69% of Amazon’s estimated gross merchandise value, per industry analyses.
What is Amazon’s operating margin?
Amazon’s consolidated operating margin in FY 2025 was 11.2% ($80.0B operating income on $716.9B net sales). Margins vary sharply by segment: AWS at 35.4%, North America at 6.9%, and International at 2.9%.