Sponsored Research: Own the Data Everyone Cites
Marketing teams don’t lack content — they lack numbers of their own. A sponsored Axis Intelligence Research study gives your brand an original, publishable dataset: a survey, a benchmark, or a vertical index that your sales deck, your PR, and the trade press can cite for the next twelve months.
Typical investment: $25,000–$80,000 depending on terrain (desk research vs. original survey fieldwork). Timeline: 6–10 weeks from brief to publication.
What’s included
An original study designed around your market question · survey fieldwork where the question requires it · a co-branded report (“Research by Axis Intelligence Research, sponsored by [You]”) · full redistribution rights for your marketing · a press kit (key findings, charts, quotable statistics) · publication on axis-intelligence.com with your sponsorship credited · the underlying aggregate dataset.
The independence rule — read this before you brief us
You choose the subject. You never choose the conclusions.
Methodology, fieldwork, and analysis remain under Axis Intelligence Research control. Every published figure carries the “Commissioned research” label our Editorial Policy requires. If the data contradicts the story you hoped for, we tell you before publication and you may decline to publish — but we will not adjust findings.
This rule is not a constraint on the product. It is the product. A study the press can dismiss as advertising is worth nothing; a study that survives a methodology check is quoted for years. Sponsors buy our independence — it’s the only thing that makes the logo on the cover valuable.
Formats that work
State of [Your Market] report — the annual reference document for your category, with your name on it. Sector benchmark — where do buyers in your vertical actually stand on cost, adoption, maturity. Vertical index — a recurring, quarterly-updated metric for your space, built and maintained by Axis (see our Electric Vehicle Index and SIEM Scoring Matrix for the format).
FAQ
Can competitors sponsor a study in the same space?
Category exclusivity is available per study and negotiable per year.
Who owns the data?
Aggregate findings are co-owned for marketing use; Axis retains publication rights with your sponsorship credited; respondent-level survey data is never released to anyone, including the sponsor.
What does the press-outreach component look like?
Every sponsored study ships with a press kit, and flagship studies are included in our release cycle to technology and trade journalists.