Hulu Statistics 2026
By Axis Intelligence Research
Co-author: Alex Rivera | Last updated: July 8, 2026 | License: CC BY 4.0
Hulu closed fiscal year 2025 with 64.1 million paid subscribers — a 23.3% jump from 52 million at the end of FY2024. That is the service’s fastest single-year growth since the pandemic wave of 2020. The Walt Disney Company then stopped disclosing standalone Hulu subscriber counts entirely starting Q1 fiscal 2026, making Q4 FY2025 (ended September 27, 2025) the last on-record figure. Revenue hit $12.6 billion for calendar year 2025, and the Disney+ integration is now actively collapsing the two platforms into a single app.
Quick Answer
Axis Intelligence Research’s 2026 dataset finds three numbers that define Hulu’s current position: 64.1 million paid subscribers (Q4 FY2025, the final Disney-disclosed figure), $12.36 average monthly revenue per SVOD subscriber (FY2025 Disney 10-K), and $99.85 average monthly revenue per Live TV subscriber (FY2025 10-K). Per Axis Intelligence Research’s cross-source analysis of Disney’s SEC filings, Hulu’s 4.4 million Live TV subscribers — just 6.9% of the total base — generate 37.3% of total subscriber revenue. Disney has since folded Hulu into Disney+ reporting, ending 18 years of granular Hulu transparency.
Key Findings
- According to Axis Intelligence Research’s analysis of Disney’s FY2025 10-K filed with the SEC, Hulu’s Hulu Live TV Revenue Leverage Ratio (HLTRL™) stands at 5.4x — meaning each Live TV subscriber generates 5.4 times their proportional subscriber-share in revenue compared to the SVOD base, making Live TV the single most important monetization lever in the portfolio despite representing fewer than 1 in 14 subscribers.
- Hulu added 12.1 million paid subscribers between FY2024 and Q4 FY2025 — the largest annual net addition since Hulu’s launch — with 8.6 million of those arriving in Q4 alone, driven in part by Charter Communications’ carriage deal that gave cable subscribers access to ad-supported Hulu.
- According to Axis Intelligence Research’s cross-source calculation using Disney’s final Q4 FY2025 earnings release (SEC EDGAR, November 2025), Hulu’s subscriber base has grown at a compound annual rate of 20.4% from 2015 to 2025, outpacing the broader U.S. SVOD market growth over the same window.
- Hulu’s SVOD ARPU of $12.36/month (FY2025, Disney 10-K) sits 28.4% below Netflix’s U.S. ARPU of $17.26, and that gap is expected to widen as the Disney+ integration shifts bundle pricing dynamics — a structural disadvantage for advertisers benchmarking CPM values across platforms.
- Per Axis Intelligence Research analysis of Nielsen’s The Gauge™ (December 2025), combined Disney streaming (Hulu + Disney+) captured 4.7% of all U.S. TV watch-time — the third-largest media distributor share behind YouTube (12.7%) and Netflix (9.0%), and a number that will now absorb all future Hulu viewing since Disney has moved to aggregated reporting.
How Many People Subscribe to Hulu?
Hulu reached 64.1 million paid subscribers as of September 27, 2025 — the final figure disclosed by The Walt Disney Company before the platform began its operational merger with Disney+. That total comprises 59.7 million SVOD-only subscribers and 4.4 million Hulu + Live TV subscribers, according to Disney’s Q4 FY2025 earnings release filed with the SEC.
The 23.3% annual growth rate surprised analysts who had seen subscriber additions slow to single digits between 2022 and 2024. Axis Intelligence Research attributes the acceleration to three converging factors: the Charter Communications carriage expansion (which added ad-supported Hulu access for cable subscribers), the October 2025 Fubo-Hulu Live TV merger creating a larger vMVPD footprint, and Disney’s bundling strategy pushing Hulu as the “general entertainment” pillar of the Disney/Hulu/ESPN+ Trio bundle.
Hulu Subscriber Growth 2015–2025
| Year | Paid Subscribers (M) | YoY Growth | Source |
|---|---|---|---|
| 2015 | 10.0 | — | Business of Apps / Company data |
| 2016 | 12.0 | +20.0% | Business of Apps / Company data |
| 2017 | 17.0 | +41.7% | Business of Apps / Company data |
| 2018 | 22.0 | +29.4% | Business of Apps / Company data |
| 2019 | 25.0 | +13.6% | Business of Apps / Company data |
| 2020 | 32.0 | +28.0% | Business of Apps / Company data |
| 2021 | 41.0 | +28.1% | Business of Apps / Company data |
| 2022 | 45.0 | +9.8% | Business of Apps / Company data |
| 2023 | 48.2 | +7.1% | Business of Apps / Company data |
| 2024 | 52.0 | +7.9% | Walt Disney Company / Business of Apps |
| Q4 FY2025 (Sept) | 64.1 | +23.3% | Walt Disney Company Q4 FY2025 SEC Filing |
The 2022-2024 slowdown is the real story here — three years of single-digit growth that looked like a ceiling. Then Q4 FY2025 alone added 8.6 million subscribers in one quarter, more than any previous quarter in the platform’s history, edging out Q4 2019’s 8.5 million additions when Disney+ launched and created bundle momentum. Whether that trajectory holds inside the unified Disney+ app is impossible to track: Disney stopped reporting Hulu-specific subscriber figures from Q1 FY2026 onward.
Hulu SVOD vs Live TV Subscriber Split (Q4 FY2025)
| Tier | Subscribers (M) | Share of Total | Source |
|---|---|---|---|
| SVOD Only | 59.7 | 93.1% | Walt Disney Company Q4 FY2025 earnings release (SEC EDGAR) |
| Live TV + SVOD | 4.4 | 6.9% | Walt Disney Company Q4 FY2025 earnings release (SEC EDGAR) |
| Total | 64.1 | 100% | Walt Disney Company Q4 FY2025 earnings release (SEC EDGAR) |
Alex Rivera: The subscriber split hides what Hulu actually is. Ninety-three percent of subs pay $11.99 or $18.99 a month for on-demand content. But the 4.4 million on Live TV — paying $89.99 to $99.99 for cable replacement — are what make this a genuinely differentiated asset. Lose those and you lose a revenue engine that no cheaper SVOD tier can replicate. The Fubo merger complicates that math now, but the basic dynamic remains: Hulu Live TV is worth far more per subscriber than the headline sub count suggests.
Hulu Revenue Statistics 2026
Hulu’s total revenue reached $12.6 billion in 2025, according to Business of Apps analysis of Disney company data, up from $12 billion in 2024 — a 5% annual gain that understates the operating income swing. Disney’s full entertainment direct-to-consumer segment swung from $143 million in operating income in FY2024 to $1.33 billion in FY2025, a 9.3-fold year-over-year increase, according to The Walt Disney Company’s Q4 FY2025 earnings release.
Hulu Revenue 2019–2025
| Year | Total Revenue ($B) | Streaming Revenue ($B) | Live TV Revenue ($B) | Source |
|---|---|---|---|---|
| 2019 | 4.5 | 3.7 | 1.4 | Business of Apps / Company data |
| 2020 | 7.2 | 4.4 | 2.8 | Business of Apps / Company data |
| 2021 | 9.6 | 5.8 | 3.7 | Business of Apps / Company data |
| 2022 | 10.7 | 6.3 | 4.4 | Business of Apps / Company data |
| 2023 | 11.2 | 6.3 | 4.8 | Business of Apps / Company data |
| 2024 | 12.0 | 6.8 | 5.2 | Business of Apps / Company data |
| 2025 | 12.6 | 7.1 | 5.1 | Business of Apps / Company data |
The 2025 Live TV revenue dip from $5.2B to $5.1B reflects the October 2025 Fubo combination — Hulu + Live TV assets transferred into the joint venture, fractionally reducing what appears in the Hulu column. The streaming revenue side continues to grow as the SVOD base expands and ad-supported viewership monetizes at higher rates.
Hulu Revenue per Subscriber (ARPU) — FY2025
The FY2025 Disney 10-K filed with the SEC is the last annual filing to contain Hulu-specific ARPU by tier. Axis Intelligence Research extracted the following from that filing:
| Tier | FY2025 ARPU ($/month) | FY2024 ARPU ($/month) | YoY Change | Source |
|---|---|---|---|---|
| SVOD Only | $12.36 | $12.35 | Flat | Walt Disney Company FY2025 10-K (SEC EDGAR) |
| Live TV + SVOD | $99.85 | $95.12 | +5.0% | Walt Disney Company FY2025 10-K (SEC EDGAR) |
The flat SVOD ARPU masks two opposing forces the 10-K discloses explicitly: pricing increases offset by lower advertising revenue and subscriber mix shifts. As more bundled subscribers (who typically pay lower per-unit rates) enter the SVOD base, headline ARPU stagnates even when list prices rise.
Hulu Live TV Revenue Leverage Ratio (HLTRL™)
Axis Intelligence Research cross-referenced Disney’s FY2025 10-K ARPU figures with the Q4 FY2025 subscriber counts to calculate the Hulu Live TV Revenue Leverage Ratio (HLTRL™) — a metric that did not exist in published form before this analysis.
Methodology: Monthly revenue attributed to each tier = ARPU × subscriber count. Revenue share of each tier = tier monthly revenue / total monthly revenue. The HLTRL™ = Live TV revenue share / Live TV subscriber share.
Result (as of Q4 FY2025, using FY2025 ARPU):
- Live TV subscribers: 4.4M (6.9% of base)
- Live TV monthly revenue: $439.3M (37.3% of total subscriber revenue)
- HLTRL™ = 37.3% ÷ 6.9% = 5.4x
According to Axis Intelligence Research’s analysis, each Live TV subscriber generates 5.4 times their proportional share in monthly subscriber revenue. The implied annualized revenue from the 4.4 million Live TV subscribers alone is approximately $5.3 billion — more than the entire Hulu streaming-only revenue line in 2021.
This is the metric that explains why Disney structured the Fubo combination as a joint venture rather than a full divestiture. Losing outright ownership of the Live TV business would have severed the highest-ARPU segment in the portfolio at the exact moment the SVOD base began plateauing.
Hulu Market Share and Viewership Statistics
Hulu’s Share of U.S. TV Viewing (Nielsen The Gauge™)
Nielsen’s The Gauge — the media industry’s authoritative monthly snapshot of all U.S. TV consumption — provides Hulu’s share of total TV watch-time. Beginning January 2025, Nielsen aggregated Disney+, Hulu, and ESPN+ into a single “Disney Streaming” distributor bucket in its Media Distributor Gauge.
| Period | Disney Streaming Combined Share | Hulu SVOD Estimated Share | Source |
|---|---|---|---|
| April 2025 | ~3.9% | ~2.1% | Nielsen The Gauge, April 2025 |
| July 2025 | 9.4% (2nd-largest distributor) | ~2.5% (est.) | Nielsen Media Distributor Gauge, July 2025 |
| December 2025 | 4.7% | ~2.6% (est.) | Nielsen The Gauge, January 2026 |
December 2025 set a streaming record: 47.5% of all U.S. TV watch-time was on streaming platforms, the highest share ever recorded in Nielsen Gauge history, per Nielsen’s January 2026 report. Within that, YouTube led at 12.7%, Netflix second at 9.0%, Prime Video third at 4.3%, and Disney’s combined properties (Hulu + Disney+) at 4.7%.
Alex Rivera: The July 2025 Gauge put Disney at 9.4% total distributor share — that’s the number you use when you pitch Disney’s properties to an advertiser, not 4.7%. The difference is when you fold in ESPN content and the broader Disney portfolio. Hulu as a standalone SVOD brand probably sits around 2.5-2.6% of total TV on its own. Still fourth in the streaming category, but a long way from Netflix’s 9%. The gap is real and it matters for CPM pricing.
Hulu Streaming Market Share vs Competitors (U.S. SVOD, 2025)
| Platform | U.S. Subscribers (M) | Estimated U.S. Market Share | Source |
|---|---|---|---|
| Netflix | ~85M U.S. | ~33% | Netflix earnings / Antenna panel |
| Amazon Prime Video | ~80M U.S. | ~30% | Publicly estimated |
| Disney+ | ~60M U.S. | ~23% | Disney Q4 FY2025 earnings |
| Hulu SVOD | 59.7M | ~22% | Walt Disney Company Q4 FY2025 earnings (SEC EDGAR) |
| Max | ~40M U.S. | ~15% | WBD earnings / estimates |
| Peacock | ~38M U.S. | ~14% | Comcast earnings |
Note: U.S. subscriber counts are estimates where not officially disclosed. Hulu SVOD figure is official. Market share overlaps due to multi-service households (Deloitte 2026 Digital Media Trends found U.S. households average four paid streaming services). Axis Intelligence Research analysis from Q4 FY2025 primary sources.
Hulu Website Traffic (March 2026)
- Hulu.com recorded 148.6 million visits in March 2026, an 18.2% increase from 125.7 million in February 2026.
- 67.9% of traffic comes from desktop devices; 32.1% from mobile.
- 75.5% of traffic is direct — users typing hulu.com or using bookmarks — a sign of a deeply habituated subscriber base.
- Average session duration: 10 minutes and 5 seconds. Average pages per session: 3.76.
Hulu Pricing Statistics 2026
As of July 2026, Hulu operates with the following pricing structure in the United States:
Hulu Plan Pricing (July 2026)
| Plan | Price | Key Features | Ad-Free? |
|---|---|---|---|
| Hulu (With Ads) | $11.99/month or $119.99/year | Full streaming library | No |
| Hulu (No Ads) | $18.99/month | Full streaming library | Mostly (some licensed content retains pre/post-roll) |
| Hulu + Live TV | $89.99/month | 95+ live channels + Disney+ + ESPN Select | Ads on live; ads on demand |
| Hulu (No Ads) + Live TV | $99.99/month | All above + no demand-side ads | On-demand only |
Source: Hulu.com (July 2026). Prices are U.S. only. Hulu is available exclusively in the United States.
The $7.00 monthly premium for ad-free (58.4% above the ad-supported plan) is strategically priced just below the point where most cost-sensitive subscribers defect. In Q1 FY2024, Disney disclosed that 62% of new Hulu subscribers chose the ad-supported tier — an ad-load acceptance rate that gives Hulu a durable advertising revenue floor that pure SVOD platforms lack.
The Trio Bundle (Disney+ + Hulu + ESPN Select, with ads) at $19.99/month is the more significant competitive unit — it delivers three streaming services for roughly the cost of one Netflix Standard plan, which is exactly why bundled Hulu subscribers churn at lower rates than standalone ones. Disney noted in FY2025 that 43.7 million subscribers hold bundles with both Disney+ and Hulu as of September 2025, up from 27.1 million in September 2024.
Hulu Demographics and Audience Statistics
Hulu Subscriber Demographics
| Demographic | Metric | Source/Period |
|---|---|---|
| Average user age | 31 years | Multiple panels, ~2024 |
| Largest age cohort | 25–34 (33.66% of web traffic) | SimilarWeb, November 2024 |
| Gender split | 53.5% female / 46.5% male | SimilarWeb, November 2024 |
| Millennials share | ~37% of subscriber base | Morning Consult / Antenna panels |
| Gen Z share | ~17% of subscriber base | Morning Consult / Antenna panels |
| Gen X share | ~27% of subscriber base | Morning Consult / Antenna panels |
| Baby Boomers share | ~19% of subscriber base | Morning Consult / Antenna panels |
| Subscribers earning <$50K/year | ~50% | Luminate / Morning Consult |
| Subscribers earning $100K+/year | ~19% | Luminate / Morning Consult |
| U.S. traffic share | 94.3% | SimilarWeb, November 2024 |
Hulu’s audience skews meaningfully younger than legacy cable — the 25-34 cohort that represents 33.7% of web traffic is exactly the demographic traditional TV advertisers have been unable to reach for a decade. That demographic concentration, combined with Hulu’s long history as an ad-first platform (unlike Netflix, which bolted ads on after 15 ad-free years), gives Hulu structural advantages in advertiser relationships and targeting sophistication.
What the demographics don’t show: 43.7 million of Hulu’s subscribers are now in the Disney Bundle as of Q4 FY2025. Multi-service bundles show dramatically lower churn — a structural shift that makes the average Hulu subscriber more valuable in lifetime terms than the headline ARPU suggests.
Hulu Content Statistics 2026
Content Library (Estimated, 2024–2025)
| Content Type | Volume | Source |
|---|---|---|
| TV episodes in library | 45,000+ | JustWatch / Worldmetrics (2024 est.) |
| Movies in catalog | 2,500+ | JustWatch / Worldmetrics (2024 est.) |
| TV series | 1,300+ | JustWatch catalog tracking |
| Live TV channels (Hulu + Live TV) | 95+ | Hulu.com / TV Guide, February 2025 |
| Hulu Originals (active/in production) | Multiple per vertical | Hulu.com Originals hub |
Hulu’s real content edge is what the library count doesn’t capture: next-day broadcast access. ABC, CBS (select), NBC, and Fox shows appear on Hulu the day after airing — a feature no other major SVOD platform offers at Hulu’s price point. This next-day access pipeline is what Disney will preserve inside the unified app; it is the moat separating Hulu from a pure-originals strategy.
Notable FY2025–2026 originals active or in production: The Bear (FX/Hulu), Shogun Season 2, Only Murders in the Building, The Handmaid’s Tale final seasons, Furious (Emmy Rossum), The Shards (Ryan Murphy/FX), Far Cry (Noah Hawley/FX), and the FX/Hulu pipeline continues to be the most critically dense in the Disney portfolio.
Hulu’s Disney Acquisition Timeline
The ownership history of Hulu is a lesson in how media consolidation actually moves — slowly, then all at once.
| Date | Event | Financial Detail | Source |
|---|---|---|---|
| 2007 | Hulu founded as joint venture | NBC Universal, Fox, later ABC/Disney | Company history |
| 2019 | Disney acquires 21st Century Fox stake + operational control | Part of $71.3B Fox deal | SEC filings |
| Nov 2023 | Comcast exercises put right; Disney pays up-front | $8.61B advance payment | Comcast FY2025 10-K (SEC EDGAR) |
| June 9, 2025 | Appraisal completed; Disney pays final amount | $438.7M additional payment | Disney SEC filing, June 2025 |
| July 24, 2025 | Comcast’s 33.3% stake transfer completes | Total paid: ~$9B; implied Hulu valuation: $27B | Disney SEC filing |
| Aug 6, 2025 | Disney announces Hulu app to merge into Disney+ | No financial terms | Disney Q3 FY2025 earnings call |
| Oct 29, 2025 | Hulu + Live TV merges with Fubo | Disney holds ~70% of combined vMVPD | Fubo SEC Form 8-K, October 2025 |
| Q1 FY2026 (Dec 2025) | First quarter without Hulu subscriber/ARPU disclosure | — | Disney Q1 FY2026 earnings |
| May 19, 2026 | Disney+ and Hulu profile sync launches | Bundle subscribers can link accounts | Variety, May 19, 2026 |
| Late 2026 (expected) | Unified Disney+/Hulu single app launch | Pricing structure TBD | Disney communications |
Disney paid Comcast approximately $9 billion for a one-third stake in a platform valued at $27 billion — essentially the 2019-era floor price. The Comcast appraiser had valued Hulu at $40.8 billion, which would have resulted in a $5 billion payment. The independent arbiter landed closer to Disney’s figure. That $30 billion delta between the two appraisals is the clearest indicator of how difficult it is to value a streaming platform whose subscriber data will no longer be public after the merger closes.
Hulu vs Netflix vs Disney+ vs Amazon: Streaming Comparison 2026
| Metric | Hulu (SVOD) | Netflix | Disney+ | Amazon Prime Video |
|---|---|---|---|---|
| U.S. Subscribers (M) | 59.7 (Q4 FY2025) | ~85M (est.) | ~60M U.S. (est.) | ~80M U.S. (est.) |
| Global Subscribers (M) | U.S. only | 301.6M (Q4 2025) | 132M (Q4 FY2025) | ~200M+ (est.) |
| Monthly ARPU | $12.36 (FY2025) | $17.26 U.S. (Q4 2024) | $8.06 U.S. (FY2025) | N/A (bundled with Prime) |
| Ad-supported tier available? | Yes (default plan) | Yes (since 2022) | Yes (default plan) | Yes (2023 onward) |
| Entry price (ad-supported) | $11.99/month | $7.99/month | $7.99/month | Included with Prime ($14.99) |
| Founding year | 2007 | 1997 | 2019 | 2006 (Unbox) |
| Content focus | General entertainment + next-day broadcast | Global originals | Disney/Pixar/Marvel/Star Wars | Originals + wide licensed catalog |
Sources: Disney Q4 FY2025 10-K (SEC EDGAR); Netflix Q4 2025 earnings; Amazon Prime disclosures; Hulu pricing as of July 2026.
Hulu Advertising Statistics
Hulu’s advertising business is structurally different from every major SVOD platform that has since added ads: Hulu built advertising-first. The ad-supported tier has been Hulu’s primary product since 2008.
Key advertising statistics, per Axis Intelligence Research analysis:
- The SVOD ARPU of $12.36 (FY2025) vs the listed $11.99 plan price implies an average of $0.37/month in advertising revenue per SVOD subscriber above subscription fees alone — modest per-subscriber but material at 59.7 million accounts.
- In Q1 FY2024, 62% of new Hulu subscribers chose the ad-supported plan, demonstrating persistent advertiser-friendly demand even as Netflix and Disney+ push users toward ad-supported tiers.
- Hulu’s audience skews 18-49, the demographic category most valued in U.S. television advertising, and delivers that audience on living-room screens where CTV CPMs exceed mobile by a factor of 2-3x.
- Disney’s combined D2C advertising revenue (Disney+ + Hulu) contributed to the $1.33B FY2025 operating income swing, though Disney no longer disaggregates the advertising component at the platform level.
Hulu Statistics by the Numbers: Summary Table
| Metric | Value | Period | Source |
|---|---|---|---|
| Total paid subscribers | 64.1M | Q4 FY2025 (Sept 2025) | Walt Disney Company Q4 FY2025 earnings (SEC EDGAR) |
| SVOD-only subscribers | 59.7M | Q4 FY2025 | Walt Disney Company Q4 FY2025 earnings (SEC EDGAR) |
| Live TV + SVOD subscribers | 4.4M | Q4 FY2025 | Walt Disney Company Q4 FY2025 earnings (SEC EDGAR) |
| Subscriber YoY growth | +23.3% | FY2024→FY2025 | Axis Intelligence Research calculation (Disney SEC filings) |
| Q4 FY2025 quarterly net adds | +8.6M | Q3→Q4 FY2025 | Walt Disney Company Q4 FY2025 earnings |
| Total revenue (est.) | $12.6B | Calendar 2025 | Business of Apps / Company data |
| D2C operating income (Disney) | $1.33B | FY2025 full year | Walt Disney Company Q4 FY2025 earnings (SEC EDGAR) |
| SVOD ARPU | $12.36/month | FY2025 annual avg | Walt Disney Company FY2025 10-K (SEC EDGAR) |
| Live TV ARPU | $99.85/month | FY2025 annual avg | Walt Disney Company FY2025 10-K (SEC EDGAR) |
| HLTRL™ (Live TV Revenue Leverage) | 5.4x | Q4 FY2025 | Axis Intelligence Research original metric |
| Blended ARPU (subscriber-weighted) | $18.37/month | Q4 FY2025 | Axis Intelligence Research calculation |
| Nielsen TV share (Disney combined) | 4.7% | December 2025 | Nielsen The Gauge, January 2026 |
| Website visits | 148.6M | March 2026 | SimilarWeb |
| Bundled Disney+/Hulu subscribers | 43.7M | Sept 2025 | Walt Disney Company FY2025 10-K (SEC EDGAR) |
| Hulu valuation (Disney acquisition) | $27B | June 2025 | Disney SEC filing, June 2025 |
| SVOD plan price (with ads) | $11.99/month | July 2026 | Hulu.com |
| Average user age | 31 years | ~2024 | Panel research (Antenna / Morning Consult) |
Methodology
Axis Intelligence Research compiled this dataset by cross-referencing the following primary sources:
Corporate filings (primary): The Walt Disney Company FY2025 Annual Report on Form 10-K (SEC EDGAR, filed October 2025, CIK 1744489); Disney Q4 FY2025 earnings press release (SEC EDGAR Form 8-K Exhibit 99.1, filed November 2025); Comcast Corporation FY2025 Annual Report on Form 10-K (SEC EDGAR, filed 2026, CIK 1166691); FuboTV Inc. Form 8-K (SEC EDGAR, CIK 1484769, October 2025 — Hulu Live TV business combination).
Viewership measurement: Nielsen The Gauge™ monthly reports (January–December 2025), Nielsen Media Distributor Gauge (July and December 2025), accessed from Nielsen’s official news center. Nielsen’s methodology excludes linear streaming via vMVPD apps from the streaming category; “Hulu SVOD” in Gauge data refers to on-demand usage without the live TV component.
Audience demographics: SimilarWeb traffic data (November 2024 / March 2026); Antenna panel data; Luminate and Morning Consult survey panels (2024–2025 vintage). Demographic figures are panel-based estimates, not official Hulu disclosures.
Pricing: Hulu.com official pricing page (July 2026); NerdWallet independent verification (June 2026).
Revenue history: Business of Apps Video Streaming App Report 2025 (aggregated from Disney company data); Disney direct quarterly disclosures.
Original metric — HLTRL™: Axis Intelligence Research cross-referenced FY2025 ARPU by tier (Disney 10-K) with Q4 FY2025 subscriber counts by tier (Disney Q4 earnings press release) to calculate monthly revenue attributable to each tier. HLTRL™ = (Live TV tier revenue share) ÷ (Live TV subscriber share). This figure did not exist in published form prior to this analysis. Licensed under CC BY 4.0 with attribution.
Limitations: (1) Disney ceased disclosing standalone Hulu subscriber counts from Q1 FY2026 onward — future updates will rely on analyst estimates and Disney’s aggregated DTC reporting. (2) Fubo/Hulu Live TV combination (October 2025) makes direct year-over-year Live TV comparisons imprecise from FY2026 forward. (3) Demographic data is panel-derived and carries survey uncertainty; Hulu does not publish official demographic breakdowns. (4) Revenue figures prior to 2020 are reconstructed from industry sources and may not match Disney’s internal accounting precisely.
About This Dataset
This dataset covers Hulu subscriber, revenue, ARPU, pricing, market share, and demographic statistics from 2010 to 2026, compiled by Axis Intelligence Research from SEC EDGAR filings, Nielsen audience measurement data, and official Disney earnings releases.
Update approach: This article is updated when The Walt Disney Company releases new D2C segment data that affects Hulu-attributable metrics, when Fubo/Hulu Live TV releases material subscriber or revenue figures, when Nielsen’s The Gauge publishes materially changed streaming share data, or when rankings or organic traffic to this page decline for two consecutive months. There is no fixed calendar schedule.
License: CC BY 4.0. You may reproduce, redistribute, and build upon this dataset provided you attribute “Axis Intelligence Research, axis-intelligence.com.”
Citation formats:
APA: Axis Intelligence Research. (2026, July 8). Hulu Statistics 2026: Subscribers, Revenue, ARPU & Market Share. Axis Intelligence. https://axis-intelligence.com/hulu-statistics/
MLA: Axis Intelligence Research. “Hulu Statistics 2026: Subscribers, Revenue, ARPU & Market Share.” Axis Intelligence, 8 July 2026, axis-intelligence.com/hulu-statistics/.
Chicago: Axis Intelligence Research. “Hulu Statistics 2026: Subscribers, Revenue, ARPU & Market Share.” Axis Intelligence, July 8, 2026. https://axis-intelligence.com/hulu-statistics/.
Frequently Asked Questions
How many subscribers does Hulu have in 2026?
Hulu’s last officially disclosed figure is 64.1 million paid subscribers as of September 27, 2025 — the final quarter The Walt Disney Company reported Hulu’s subscriber count before merging it into aggregated Disney+ reporting. Of that total, 59.7 million were SVOD-only subscribers and 4.4 million subscribed to Hulu + Live TV.
What is Hulu’s revenue in 2026?
Hulu generated approximately $12.6 billion in total revenue for calendar year 2025, up from $12 billion in 2024. Disney’s broader direct-to-consumer segment (which includes Hulu and Disney+) generated $1.33 billion in operating income in FY2025 — a 9.3-fold increase from $143 million in FY2024, per The Walt Disney Company’s Q4 FY2025 earnings release.
How much does Hulu cost in 2026?
Hulu’s ad-supported plan (Hulu With Ads) costs $11.99/month or $119.99/year as of July 2026. The ad-free plan (Hulu No Ads) is $18.99/month. Hulu + Live TV starts at $89.99/month, which includes Disney+ and ESPN Select plus 95+ live channels. The Trio Bundle (Disney+, Hulu, and ESPN Select, all with ads) is available at $19.99/month.
Is Hulu only available in the United States?
Yes. Hulu’s on-demand and live TV services are available exclusively to U.S. residents. In October 2025, Hulu replaced the Star brand on Disney+ internationally, so content formerly labeled “Star Original” in markets outside the U.S. is now labeled “Hulu Original” — but the Hulu app itself does not operate outside the United States.
Is Hulu merging with Disney+?
Disney confirmed in August 2025 that Hulu will be fully integrated into the Disney+ app in 2026. As of July 2026, profile syncing between the two services launched in May 2026, and the full unified app remains on track for late 2026. Disney has stated the standalone Hulu app will remain operational during the transition, though long-term plans for the standalone app are not confirmed.
What is Hulu’s ARPU?
According to Disney’s FY2025 Annual Report on Form 10-K (SEC EDGAR), Hulu’s SVOD-only ARPU was $12.36/month for FY2025, essentially flat from $12.35 in FY2024. The Live TV + SVOD ARPU was $99.85/month in FY2025, up 5% from $95.12 in FY2024. Disney stopped disclosing Hulu ARPU figures starting Q1 FY2026.
How does Hulu compare to Netflix?
Hulu’s SVOD ARPU ($12.36/month, FY2025) is 28.4% below Netflix’s U.S. ARPU ($17.26/month, Q4 2024). Netflix has approximately 85 million U.S. subscribers versus Hulu’s 59.7 million SVOD-only. Netflix holds roughly 9% of U.S. TV watch-time (Nielsen, December 2025) compared to Hulu’s estimated 2.6% SVOD share. Netflix’s operating margin reached 29.5% in 2025; Disney’s DTC segment targets 10% for FY2026.
Who owns Hulu?
The Walt Disney Company has owned 100% of Hulu since July 2025, when the company completed its acquisition of Comcast/NBCUniversal’s remaining 33.3% stake for approximately $439 million (on top of an $8.61 billion advance payment made in December 2023), bringing Disney’s total acquisition cost for that stake to approximately $9 billion. Hulu was valued at $27 billion under the appraisal process.
What is the Hulu Live TV Revenue Leverage Ratio (HLTRL™)?
The HLTRL™ is an original metric developed by Axis Intelligence Research. It measures how much more revenue Hulu’s Live TV tier generates relative to its subscriber share. As of Q4 FY2025, Live TV subscribers represent 6.9% of the total base but generate 37.3% of total subscriber revenue — an HLTRL™ of 5.4x, meaning each Live TV subscriber is worth 5.4 times its proportional share in monthly revenue. This metric was derived by Axis Intelligence Research from cross-referencing Disney’s FY2025 10-K ARPU data with Q4 FY2025 subscriber counts and did not exist in published form prior to this analysis.
What is Hulu’s share of total TV viewing?
According to Nielsen’s The Gauge (December 2025), combined Disney streaming (which includes Hulu and Disney+) captured 4.7% of all U.S. TV watch-time. Hulu’s SVOD-only share is estimated at approximately 2.6% in isolation, placing it fourth among streaming platforms after YouTube (12.7%), Netflix (9.0%), and Amazon Prime Video (4.3%).