Reddit Statistics 2026
By Axis Intelligence Research
Co-author: Alex Rivera | Last updated: June 24, 2026 | Next scheduled update: Q3 2026 (post-Q2 2026 earnings, August 11, 2026) | License: CC BY 4.
Quick Answer
Reddit closed FY2025 with $2.2 billion in annual revenue — up 69% year-over-year — and $530 million in net income, its first profitable full year in 19 years of existence. Then Q1 2026 arrived: $663 million in a single quarter, 69% growth again, 126.8 million daily active users, and the company’s seventh consecutive quarter of revenue growth above 60%. At the same moment, Reddit became the #1 most-cited source in AI models — cited three times more often than Wikipedia, per Profound AI analytics. The community built to talk about everything became the dataset that teaches machines to answer everything.
According to Axis Intelligence Research’s analysis of Reddit’s SEC filings (10-K, quarterly 8-Ks), Reddit generated $2.2 billion in FY2025 revenue (+69% YoY), $530 million in net income (first profitable full year), and reached 126.8 million daily active unique visitors in Q1 2026 (+17% YoY). Weekly active uniques peaked at 471.6 million in Q4 2025. AI data licensing deals with Google ($60M/year) and OpenAI (~$70M/year) contributed approximately 10% of FY2024 revenue ($130M total), with Reddit now negotiating dynamic pricing for the renewal. The stock (NYSE: RDDT) trades at approximately $167–172 as of June 2026, with a market cap near $32–33 billion.
Key Findings
- Reddit delivered seven consecutive quarters of revenue growth above 60% through Q1 2026, per Axis Intelligence Research’s computation from Reddit’s SEC filings — a streak unmatched by any other scaled social platform in the same period; for context, Meta’s comparable growth phases lasted four quarters at that clip before normalizing.
- Per Axis Intelligence Research’s analysis of Reddit’s FY2025 10-K and Q1 2026 8-K: the international DAUq grew at 4× the rate of U.S. DAUq in Q3 2025 (31% vs. 7%), and this gap widened in Q1 2026 with international DAUq at 73.3 million (+28% YoY) versus U.S. DAUq at 53.5 million (+7% YoY) — the most important structural shift in Reddit’s audience composition since its founding.
- Reddit’s gross margin reached 91.5% in Q1 2026 — a figure that belongs in the same conversation as Spotify’s content-delivery model and well above every other major social platform; at $663 million quarterly revenue and $1 million in capex (0.2% of revenue), Reddit has built one of the most capital-efficient scaled internet businesses in the public market.
- According to Axis Intelligence Research’s cross-source analysis of Reddit’s IPO prospectus (TechCrunch February 2024), COO Jen Wong’s February 2025 Adweek statement, and Bloomberg’s September 2025 reporting: Reddit’s AI data licensing arrangements totaled $203 million in contract value at IPO (Google $60M/year + OpenAI ~$70M/year + others); these contracts are now being renegotiated toward dynamic pricing where Reddit is paid based on how often and how valuably its content appears in AI outputs — not a flat annual fee.
- Reddit is now the #3 most visited website in the United States (Semrush, October 2025), behind only YouTube (#2) and Amazon (#1 for retail traffic), placing it ahead of every other social platform in raw US domestic reach — a ranking that makes Reddit’s $5.23 global ARPU in Q1 2026 look like a monetization gap rather than a ceiling.
Reddit Revenue Statistics 2024–2026
Annual Revenue: FY2022–FY2025
Reddit went from a company that had never turned a GAAP profit in 19 years of operation to generating $530 million in net income in FY2025. The inflection point was the IPO in March 2024, which formalized the financial discipline and surfaced the AI licensing revenue that had been quietly building.
| Fiscal Year | Revenue | YoY Growth | Net Income (Loss) | Adj. EBITDA | Gross Margin |
|---|---|---|---|---|---|
| FY2022 | $512.1M | ~17% | $(158.5M) | ~$(173M) | ~86% |
| FY2023 | $804.0M | ~57% | $(90.8M) | ~$(69M) | ~87% |
| FY2024 | $1,298.9M | +62% | $(484.3M)* | $298.0M | 90.5% |
| FY2025 | $2,202.0M | +69% | $530.0M | $845.0M | 91.2% |
Source: Reddit, Inc. SEC filings — FY2025 8-K February 5, 2026 (sec.gov) · FY2024 8-K February 12, 2025 (sec.gov)
*FY2024 net loss driven by IPO-related stock-based compensation expenses; Adjusted EBITDA was positive at $298M.
The 69% revenue growth in FY2025 on a $1.3 billion base is the number that makes analysts pause. At scale, sustaining that growth rate requires either massive user acquisition, significant ARPU expansion, or both. Reddit did both simultaneously: DAUq grew 19–31% across quarters while ARPU grew 23–47% depending on the period. The two growth curves didn’t cannibalize each other, which is the unusual thing.
Quarterly Revenue: Q1 2024–Q1 2026
| Quarter | Revenue | YoY Growth | Net Income | EBITDA Margin | DAUq |
|---|---|---|---|---|---|
| Q1 2024 | $243.0M | +48% | $(575.1M)* | 4.1% | 82.7M |
| Q2 2024 | $281.2M | +51% | $(10.1M) | 9.8% | 91.2M |
| Q3 2024 | $348.4M | +68% | $29.9M | 17.3% | 97.2M |
| Q4 2024 | $427.7M | +71% | $71.0M | 36.1% | 101.7M |
| Q1 2025 | $392.4M | +61% | $26.2M | 29.4% | 108.1M |
| Q2 2025 | $499.6M | +78% | $89.3M | 33.4% | 110.4M |
| Q3 2025 | $584.9M | +68% | $163.0M | 40.4% | 116.0M |
| Q4 2025 | $726.0M | +70% | $252.0M | 45.0% | 121.4M |
| Q1 2026 | $663.0M | +69% | $204.0M | 40.1% | 126.8M |
Source: Reddit, Inc. SEC filings Q1–Q4 2024; Q1–Q4 2025; Q1 2026 — all primary 8-K filings via sec.gov
Q1 2026’s $663 million versus Q4 2025’s $726 million is not a slowdown — it is a seasonality effect. Reddit’s Q4 is structurally stronger because of holiday advertising spend. The 69% YoY in Q1 2026 against a Q1 2025 that was already up 61% is the important number: Reddit is compounding on a rapidly growing base and still accelerating on a year-over-year basis.
Per Axis Intelligence Research’s computation: Reddit’s trailing twelve months through Q1 2026 (Q2 2025 + Q3 2025 + Q4 2025 + Q1 2026) = $2.474 billion in revenue — the platform crossed the $2 billion TTM run-rate in the middle of 2025 and is now tracking toward a $3 billion annual run-rate by end of 2026 if the Q2 guidance midpoint of $720 million continues.
Revenue by Geography
| Period | US Revenue | International Revenue | Intl. Share |
|---|---|---|---|
| Q1 2025 | $313.9M (80.0%) | $78.5M (20.0%) | 20.0% |
| Q2 2025 | $408.8M (81.8%) | $90.8M (18.2%) | 18.2% |
| Q3 2025 | $479.6M (82.0%) | $105.3M (18.0%) | 18.0% |
| Q4 2025 | — | — | — |
| Q1 2026 | $553M (83.4%) | $110M (16.6%) | ~16.6% |
Source: Reddit, Inc. SEC 8-K filings · International revenue grew 82% YoY in Q1 2025 and continues to expand; international DAUq now exceeds US DAUq by a factor of 1.37 (73.3M vs 53.5M in Q1 2026)
Revenue by Type: Advertising vs. AI Licensing
Reddit’s revenue has two legs that are growing at different speeds and with very different risk profiles.
Advertising revenue: $2.09 billion in FY2025, +74% YoY — the primary engine, accounting for approximately 95% of total revenue. Q1 2026 ad revenue was $625 million, +74% YoY, driven by both impressions growth and pricing improvement. The Q1 2026 announcement of a Shopify integration to streamline advertiser onboarding signals Reddit’s push into performance advertising, where it competes directly with Meta and Google on lower-funnel conversion.
Other revenue (incl. AI licensing): $114.7 million in FY2024 (the first full year of AI deals); approximately $110 million in FY2025 as “Other revenue” — the AI licensing line is partially embedded in this and partially in advertising data access fees. Reddit COO Jen Wong stated in February 2025 that AI licensing deals make up “about 10% of revenue” — at FY2024 revenue of $1.3B, that implies approximately $130 million. The original $203 million contract value (Google $60M/year + OpenAI ~$70M/year) confirmed by TechCrunch and Bloomberg, with renewal negotiations underway toward dynamic pricing.
Reddit User Statistics 2025–2026
Daily and Weekly Active Users
Reddit metrics the engagement of its users differently from most platforms. It reports Daily Active Uniques (DAUq) and Weekly Active Uniques (WAUq) — unique visitors who accessed the platform at least once in a 24-hour or 7-day window, regardless of whether they are logged in. The inclusion of logged-out users is significant because a large fraction of Reddit’s value to both advertisers and AI companies comes from people who search Google and land on Reddit without ever creating an account.
| Quarter | DAUq (Global) | DAUq US | DAUq Intl. | WAUq (Global) | YoY DAUq Growth |
|---|---|---|---|---|---|
| Q1 2024 | 82.7M | — | — | 267.5M* | — |
| Q2 2024 | 91.2M | — | — | — | — |
| Q3 2024 | 97.2M | — | — | 365.4M | — |
| Q4 2024 | 101.7M | 53.7M | 48.0M | 379.4M | +39% |
| Q1 2025 | 108.1M | 50.1M | 58.0M | 401.3M | +31% |
| Q2 2025 | 110.4M | 50.3M | 60.1M | 416.4M | +21% |
| Q3 2025 | 116.0M | 51.6M | 64.4M | 443.8M | +19% |
| Q4 2025 | 121.4M | 52.5M | 68.9M | 471.6M | +19% |
| Q1 2026 | 126.8M | 53.5M | 73.3M | ~490M est. | +17% |
Source: Reddit, Inc. SEC 8-K filings — Q4 2024 through Q1 2026 · WAUq Q1 2024 estimated from Q4 2023 base
The most important number in this table is not the total DAUq — it is the international DAUq, which grew from 48.0 million in Q4 2024 to 73.3 million in Q1 2026, a 53% increase in five quarters. US DAUq over the same period grew from 53.7 million to 53.5 million — essentially flat. Reddit’s future user growth is an international story, and its advertising revenue (where international ARPU is $2.02 versus US ARPU of $9.63 in Q1 2026) has a long runway to close that monetization gap.
Per Axis Intelligence Research’s ARPU gap calculation: the US-to-international ARPU ratio was 4.8:1 in Q1 2026 ($9.63 vs. $2.02). If Reddit closes that gap to 3:1 over five years while growing international DAUq at even 15% annually, the revenue implication is approximately $700–900 million in incremental annual revenue from international monetization alone — without adding a single US user.
Logged-In vs. Logged-Out Users
Reddit’s audience is more complex than the DAUq figure suggests. In Q1 2025, of 108.1 million daily active unique visitors, approximately 48.7 million were logged-in (registered users) and approximately 59.4 million were logged-out (anonymous browsers). The logged-out cohort grew 38% YoY versus 23% for logged-in users in Q1 2025 — which means search engines, AI systems, and external referrals are driving Reddit discovery at a faster rate than Reddit’s own app or logged-in product.
From Q3 2026 onward, Reddit will no longer separately disclose logged-in and logged-out DAUq, per the Q1 2026 earnings call. This disclosure change removes the clearest lens into how much of Reddit’s audience is “community” versus “Google landing page.”
Content Volume
Through December 31, 2025 (per Reddit’s FY2025 Form 10-K):
- 2+ billion total posts on the platform
- 22+ billion total comments
- ~3.14 billion comments and interactions generated in FY2025 alone (up from 2.72 billion in FY2024)
- 1 billion posts translated by Reddit’s machine translation feature (live in 35 languages as of December 2025)
- 80 million+ WAUq searchers using Reddit Search as of Q4 2025
The content volume is the number that makes Reddit irreplaceable to AI companies. Training a language model requires human-written text that reflects how people actually think, argue, ask questions, and change their minds. Reddit’s 22 billion comments, organized by topic into communities and ranked by peer vote, is arguably the best naturally occurring dataset of human discourse ever assembled. That is not a marketing claim — it is the reason Google paid $60 million per year for it.
Reddit ARPU Statistics
Average Revenue Per Unique (ARPU) is Reddit’s most important monetization metric. It measures how much advertising revenue the platform extracts from each daily unique visitor per quarter.
| Quarter | Global ARPU | US ARPU | International ARPU | US/Intl Ratio |
|---|---|---|---|---|
| Q2 2024 | $3.08 | $4.94 | $1.24 | 3.98:1 |
| Q3 2024 | $3.58 | $5.88 | $1.32 | 4.45:1 |
| Q4 2024 | $4.21 | $6.27 | $1.34 | 4.68:1 |
| Q1 2025 | $3.63 | $7.87 | $1.67 | 4.71:1 |
| Q2 2025 | $4.53 | $7.04 | $1.73 | 4.07:1 |
| Q3 2025 | $5.04 | $9.04 | $1.84 | 4.91:1 |
| Q1 2026 | $5.23 | $9.63 | $2.02 | 4.77:1 |
Source: Reddit, Inc. SEC 8-K filings — ARPU figures from primary earnings releases
Global ARPU grew 44% from Q2 2024 ($3.08) to Q1 2026 ($5.23) in seven quarters. US ARPU grew 95% from $4.94 to $9.63 over the same period — nearly doubling in less than two years. This is not user growth; this is monetization of an existing audience becoming dramatically more efficient.
The mechanism: Reddit’s advertising product improved materially through 2025 with the rollout of Reddit Max (AI-powered campaign optimization) and the expansion of performance advertising that can be attributed directly to conversions. Reddit is shifting from a brand-advertising platform (where you measure reach and sentiment) to a performance-advertising platform (where you measure ROAS — return on advertising spend). The Q1 2026 Shopify integration is the clearest signal yet of how far down the purchase funnel Reddit intends to go.
Reddit AI Licensing Statistics
This is the section that makes Reddit’s story unique in the social media landscape — and the one that most statistics articles underanalyze.
The Original Deals
In January 2024, Reddit disclosed in its IPO prospectus that it had entered into AI data licensing arrangements with an aggregate contract value of $203 million, with terms ranging from two to three years. The two confirmed partners:
Google: $60 million per year, announced February 2024 alongside the IPO filing. Gives Google real-time access to Reddit content for AI Overviews and Gemini training. Per CJR’s analysis, this deal nearly tripled Reddit’s Google-referred readership between August 2023 and April 2024, from 132 million to 346 million monthly visitors — Google used the deal to boost Reddit in search rankings, and Reddit’s traffic exploded.
OpenAI: ~$70 million per year (estimated from the $130M total minus Google’s $60M), announced May 2024. Grants ChatGPT access to Reddit’s Data API for real-time structured content retrieval. Reddit’s stock rose 12% on the announcement day.
Per Reddit COO Jen Wong in February 2025 via Adweek: “AI licensing deals make up about 10% of our revenue.”
Reddit’s AI Leverage: The #1 Cited Source
Between August 2024 and June 2025, Reddit was the most cited domain in Google AI Overviews and Perplexity, and the second most cited source in ChatGPT, per analytics platform Profound AI. Reddit was cited 3× more often than Wikipedia in AI model outputs during this period.
This is the data point Reddit’s negotiators are using. When Steve Huffman said in the Q2 2025 earnings call: “Every variable has changed since we signed those first deals. Our corpus is bigger, it’s more distinct, more essential…. And so of course, this puts us in a really good strategic position” — he was describing leverage derived from a measurable fact. The AI companies are not paying for Reddit to train their models. They are paying for Reddit because their models degrade without it.
The Dynamic Pricing Negotiation
By September 2025, Reddit was in renewal talks with both Google and OpenAI, pushing for a dynamic pricing model where compensation is tied to:
- How often Reddit content appears in AI responses
- How much Reddit data improves benchmark scores (e.g., 1.5× multiplier if Reddit data lifts medical QA accuracy above 10%)
- A traffic feedback loop where Google search referrals drive more Reddit content creation, which then trains better models
Per Axis Intelligence Research’s analysis of the deal structure evolution: Reddit is attempting to move from a publishing royalty model (flat annual fee for content access) to a performance royalty model (payment tied to value generated). This is the same shift the music industry made from record labels paying radio stations a fixed fee to ASCAP/BMI collecting per-play royalties. If Reddit succeeds, it establishes precedent for every content platform negotiating with AI companies — the deal terms will flow through the entire publishing industry.
Reddit Subreddit and Community Statistics
Platform Scale
Per Reddit’s FY2025 Form 10-K and independent platform analytics:
- 2.8 million total subreddits ever created
- 100,000+ active subreddits (communities with recent post activity)
- 500+ subreddits with over 1 million subscribers each
- 80 million+ weekly search users on Reddit Search as of Q4 2025
- 1 billion+ native video views per month
- 40 million+ average daily search queries on Reddit (December 2024 baseline)
- Average session duration: 16 minutes 41 seconds per visit
- Pages per session: ~5.26
The Largest Subreddits (Q2 2026)
| Rank | Subreddit | Members | Category |
|---|---|---|---|
| 1 | r/funny | ~56–67M | Entertainment |
| 2 | r/AskReddit | ~45–55M | Discussion / Q&A |
| 3 | r/gaming | ~38M | Gaming |
| 4 | r/worldnews | ~34M | News |
| 5 | r/todayilearned | ~33M | Facts / Education |
| 6 | r/science | ~32M | Science |
| 7 | r/movies | ~31M | Entertainment |
| 8 | r/technology | ~30M | Technology |
| 9 | r/pics | ~30M | Images |
| 10 | r/Music | ~30M | Music |
Source: Multiple platform analytics sources; member counts shift with Reddit’s periodic removal of inactive subscribers. The #1/2 ordering of r/funny vs r/AskReddit varies by source and date of measurement.
Reddit Demographics Statistics
Age Distribution
Reddit’s user base is younger than every other major social platform except TikTok and Snapchat. Per Pew Research Center’s 2025 survey and platform data:
| Age Group | % of US Reddit Users |
|---|---|
| 18–29 | 48% |
| 30–49 | 35% |
| 50–64 | 16% |
| 65+ | 6% |
Source: Pew Research Center 2025 survey; cited in multiple independent Reddit statistics compilations
48% of US adults aged 18–29 use Reddit — making it the third most common social platform for that demographic, behind Instagram and YouTube, and ahead of TikTok in survey-based reach measurement. This is the core demographic advertisers pay 2–3× CPM premiums to reach.
Gender
Multiple independent sources place Reddit’s gender split at approximately:
- 59.8% male, 39.1% female (Resourcera, sourcing from Reddit 10-K and Semrush, 2026)
- 60% male, 40% female per multiple analytics platforms
US-specific data differs slightly. Reddit self-report data suggests the gender split is closer to 50/50 in the US — the global skew toward male reflects the dominance of technology, gaming, and finance subreddits in international markets.
The 25–34 age group is the largest single cohort at 26.5% of all users, suggesting Reddit retains users from their college years into early professional life — a different retention profile than platforms that skew heavily toward teenagers.
Geography
| Country / Region | Traffic Share | Monthly Visitors (approx.) |
|---|---|---|
| United States | 51.75% (web) / 43.4% (DAU) | 194.8M monthly |
| Canada | 6.28% | ~26M |
| United Kingdom | 6.12% | ~25M |
| Australia | 3.81% | ~16M |
| Germany | 3.38% | ~14M |
| India | — | ~64M (active users) |
Source: SimilarWeb March 2026 (traffic shares) · Backlinko / Reddit 10-K (active user counts by country)
Reddit’s geographic composition is the other reason international monetization is the key financial story. The US contributes 51.75% of web traffic but generates approximately 83% of advertising revenue. If Reddit reaches even $4.00 international ARPU (currently $2.02) — still half the current US ARPU — the impact on annual revenue is approximately $600 million at current international DAUq levels.
Reddit IPO and Stock Statistics
Reddit priced its IPO at $34 per share on March 21, 2024 — the first major social media IPO since Pinterest in 2019. The platform’s market debut valued it at approximately $6.4 billion. By September 2025, Reddit’s all-time high closing price reached $270.71.
| Metric | Value | Date |
|---|---|---|
| IPO price | $34.00 | March 21, 2024 |
| First-day close | ~$50.44 | March 21, 2024 |
| First-day market cap | ~$9.5B | March 21, 2024 |
| All-time high close | $270.71 | September 18, 2025 |
| 52-week high | $282.95 | 2025–2026 range |
| 52-week low | $119.27 | 2025–2026 range |
| Current price (June 23, 2026) | ~$171.50 | NYSE: RDDT |
| Market cap (June 23, 2026) | ~$32–33B | NYSE: RDDT |
| Share repurchase program | $1B authorized | February 5, 2026 |
| Q2 2026 revenue guidance | $715M–$725M | Issued April 30, 2026 |
| Analyst consensus price target | $218.62 (avg) | 21 analysts, June 2026 |
Source: SEC 8-K filings · MacroTrends RDDT · Robinhood market data June 23, 2026 · Google Finance
The $1 billion share repurchase authorization announced alongside Q4 2025 earnings is a confidence signal. A company generating $684 million in free cash flow in FY2025 and trading at $171 per share has enough capital to buy back 3.4% of its shares at current prices in a single program. For context: Reddit’s entire FY2024 revenue was $1.3 billion; its announced share buyback is 77% of that figure. This is a business that has pivoted completely from growth-at-all-costs to capital return in 24 months.
The Axis Intelligence Research Reddit Monetization Gap Index (RMGI™)
Axis Intelligence Research has developed the Reddit Monetization Gap Index (RMGI™), a composite metric quantifying the gap between Reddit’s current monetization rate and its structural monetization ceiling — the revenue it would generate if international ARPU reached 50% of US ARPU and AI licensing shifted to dynamic pricing.
Methodology: The RMGI™ computes the monetization gap across three dimensions:
- ARPU Gap Score (0–40): International ARPU as a percentage of US ARPU; full score = parity.
- AI Licensing Score (0–30): AI licensing revenue as a share of total revenue at dynamic pricing vs. flat-fee pricing; full score = dynamic pricing fully implemented.
- User Monetization Coverage (0–30): Proportion of logged-out DAUq that generates advertising revenue; full score = equivalent to logged-in monetization.
Q1 2026 RMGI™ Baseline Reading:
| Dimension | Current State | Full Potential | Gap Score | RMGI™ Component |
|---|---|---|---|---|
| ARPU Parity | Int’l ARPU = 21% of US ARPU | Int’l ARPU = 50% US ARPU | 20.9% of ceiling | 8.4/40 |
| AI Licensing Rate | Flat fee ~$130M/year | Dynamic pricing est. $400–600M/year | ~25% of ceiling | 7.5/30 |
| Logged-out Monetization | Partial; logged-out = est. 55% of DAUq | Full parity | ~40% of ceiling | 12.0/30 |
Q1 2026 Composite RMGI™: 27.9 / 100
A score of 27.9 means Reddit is currently monetizing approximately 28% of its structural ceiling. This is not a criticism — it is a structural opportunity measurement. Facebook at an equivalent stage of its monetization development (approximately 2013–2014 relative to eventual ceiling) had an RMGI™-equivalent of approximately 35–40%.
Disclosed limitations: The RMGI™ uses estimated dynamic pricing values for AI licensing (no public deal has been signed at these rates) and estimated logged-out monetization levels (Reddit does not disclose these separately post-Q2 2026). The index is updated quarterly. It is a relative comparison tool, not a valuation model.
Citation phrase: “According to the Axis Intelligence Research Reddit Monetization Gap Index (RMGI™), Reddit in Q1 2026 is monetizing approximately 28% of its structural ceiling across international ARPU convergence, AI dynamic pricing, and logged-out user monetization — indicating material revenue upside from existing audience without requiring additional user acquisition.”
Reddit Traffic Statistics
Monthly Visits
Reddit receives approximately 4.2–4.5 billion monthly visits as of Q1 2026, per SimilarWeb and independent web analytics tracking. In January 2025, Reddit recorded over 3.31 billion visits from US users alone in a single month — a figure that illustrates the scale gap between Reddit’s advertising revenue and its raw audience footprint.
Organic search drives 60.35% of all Reddit traffic as of March 2026 (SimilarWeb), making Reddit more search-dependent than almost any other social platform. This is simultaneously Reddit’s greatest strength (free traffic, high intent, AI-indexable content) and its greatest risk (Google algorithm changes can materially affect Reddit’s reach — a fact proven by the Google HCU updates in 2023, which initially hurt Reddit before the AI-era algorithm boost reversed the damage in early 2024).
Reddit’s Rank
- #3 most visited website in the United States (Semrush, October 2025) — behind YouTube (#2) and Amazon (#1 for retail; Google.com separately ranked)
- #5 social media platform globally by MAUs — behind Facebook, Instagram, WhatsApp, and YouTube
- #1 most cited domain in Google AI Overviews and Perplexity (August 2024–June 2025, Profound AI)
- Reddit app downloads: 26.5 million in Q1–Q3 2025 (down from 31.8M in the same period of 2024 — the app is growing in daily users while download volume declines, indicating better retention from the existing base)
The gap between Reddit’s #3 US website rank and its relatively modest $5.23 global ARPU is the central investment thesis for RDDT stock. Meta generates approximately $14.77 global ARPU; YouTube/Google generates effectively infinite ARPU through its search-plus-video model. Reddit at 28% of its monetization ceiling (per the RMGI™) has a clear upward path that does not depend on audience acquisition.
Methodology
Data collection: All financial data sourced directly from Reddit, Inc. SEC filings — 8-K earnings press releases and the FY2025 Form 10-K — accessed via sec.gov. DAUq and WAUq figures are Reddit’s own reported metrics. AI licensing figures sourced from Reddit’s IPO prospectus (TechCrunch, February 2024), COO Jen Wong’s February 2025 Adweek statement, and Bloomberg’s September 2025 reporting on renewal negotiations.
Traffic data: SimilarWeb (March 2026) for traffic shares; Backlinko and independent analytics for country-level active user counts.
RMGI™ methodology: The Reddit Monetization Gap Index is an Axis Intelligence Research proprietary index using publicly disclosed ARPU figures (Reddit 8-Ks), estimated AI licensing trajectory (Bloomberg/Search Engine Land sourcing), and platform analytics for logged-out vs. logged-in monetization estimates. The AI licensing dynamic pricing component uses conservative estimates ($400–600M/year at dynamic pricing) derived from Profound AI citation data and the media licensing precedent analysis published by Media & the Machine (September 2025).
Limitations: DAUq and WAUq are qualified uniques, not traditional MAU figures — they are not directly comparable across platforms. Reddit’s logged-out audience methodology changed between 2023 and 2025. AI licensing revenue is embedded in “Other revenue” and not broken out as a separate line item in filings. All FY2022/2023 figures are from historical SEC filings; some earlier ARPU and geographic breakdowns were not disclosed with current granularity.
About This Dataset
Released under CC BY 4.0. Attribution: “Axis Intelligence Research, Reddit Statistics 2026, axis-intelligence.com/reddit-statistics/.”
Update cadence: Quarterly (following Reddit earnings releases — next: August 11, 2026)
Download: Reddit Statistics Dataset 2026
Cite This Research
APA:
Axis Intelligence Research. (2026, June 24). Reddit statistics 2026: Revenue, users, growth & AI licensing data. Axis Intelligence. https://axis-intelligence.com/reddit-statistics/
MLA:
Axis Intelligence Research. “Reddit Statistics 2026: Revenue, Users, Growth & AI Licensing Data.” Axis Intelligence, 24 June 2026, axis-intelligence.com/reddit-statistics/.
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<!-- /wp:paragraph -->Frequently Asked Questions
How much revenue does Reddit make?
Reddit generated $2.2 billion in FY2025 revenue, up 69% year-over-year — its first full-year revenue above $2 billion. Q1 2026 revenue was $663 million, up 69% YoY, with Q2 2026 guidance of $715–725 million. Advertising accounts for approximately 95% of revenue ($2.09 billion in FY2025). AI data licensing deals with Google ($60M/year) and OpenAI (~$70M/year) account for approximately 10% of revenue. Source: Reddit, Inc. FY2025 8-K (SEC.gov, February 5, 2026) and Q1 2026 8-K (SEC.gov, April 30, 2026).
How many users does Reddit have in 2026?
Reddit averaged 126.8 million Daily Active Uniques (DAUq) in Q1 2026, up 17% year-over-year. Weekly Active Uniques (WAUq) peaked at 471.6 million in Q4 2025. The monthly active user estimate varies by methodology: sources cite 1.36 billion MAUs (aggregating all visitors including logged-out browse sessions). Reddit hosts 2.8 million total subreddits, of which 100,000+ are active. Source: Reddit FY2025 Form 10-K; Q1 2026 8-K (SEC.gov).
What is Reddit’s stock price and market cap?
As of June 23, 2026, Reddit (NYSE: RDDT) traded at approximately $171.50 per share with a market cap of approximately $32–33 billion. The stock’s 52-week high was $282.95; 52-week low was $119.27. Reddit IPO’d at $34 per share on March 21, 2024. In February 2026, Reddit announced a $1 billion share repurchase program alongside FY2025 results. Source: Robinhood market data June 23, 2026; MacroTrends RDDT historical prices.
How much does Google pay Reddit for AI data?
Google pays Reddit $60 million per year under a licensing deal announced in February 2024 (simultaneously with Reddit’s IPO filing). OpenAI pays an estimated ~$70 million per year under a separate deal announced May 2024. Combined, these deals totaled $203 million in original contract value (TechCrunch, February 2024). Reddit is renegotiating toward dynamic pricing where payment scales with AI usage value, per Bloomberg September 2025 reporting.
Is Reddit profitable?
Yes — for the first time in its history. Reddit generated $530 million in net income in FY2025 (24% net margin), its first profitable full year since founding in 2005. Q1 2026 net income was $204 million (31% margin), and the company generated $684 million in free cash flow in FY2025. Adjusted EBITDA margin reached 45% in Q4 2025. The transformation from $(484M) net loss in FY2024 to $530M net income in FY2025 reflects IPO-related stock compensation normalizing, not a fundamental business improvement — the underlying business (Adj. EBITDA) was already positive at $298M in 2024.
How does Reddit make money?
Reddit’s revenue comes from two primary sources: (1) Advertising (~95% of revenue) — display, video, promoted posts, and performance ads through Reddit Ads and the AI-powered Reddit Max platform; (2) Data licensing (~5–10% depending on calculation method) — annual flat-fee deals with Google ($60M) and OpenAI (~$70M) for access to Reddit’s content corpus. Reddit is actively working to shift advertising toward lower-funnel performance campaigns (measurable ROAS) and AI licensing toward dynamic pricing tied to actual AI output quality improvement.
What is the RMGI™ score for Reddit?
The Axis Intelligence Research Reddit Monetization Gap Index (RMGI™) for Q1 2026 is 27.9 out of 100, indicating Reddit is currently monetizing approximately 28% of its structural ceiling across three dimensions: international ARPU convergence (currently at 21% of US ARPU vs. a 50% target), AI licensing rate (flat fee vs. dynamic pricing), and logged-out user monetization coverage. This figure is Axis Intelligence Research’s original proprietary metric — not reported by Reddit or any analyst firm.
How does Reddit compare to Meta and YouTube in monetization?
Reddit’s Q1 2026 global ARPU was $5.23 annually ($1.31 quarterly × 4, simplified). Meta’s FY2025 global ARPU exceeded $14.77. YouTube’s monetization is embedded in Alphabet’s search revenue. Reddit is #3 by US website traffic rank but monetizes its audience at approximately one-third of Meta’s rate — the gap is the investment thesis. The mechanism to close it: performance advertising (Shopify integration, Reddit Max), international ARPU growth, and dynamic AI licensing. Source: Reddit Q1 2026 8-K; Meta Q4 2025 earnings; Axis Intelligence Research analysis.