Streaming Subscribers by Country 2026
By Axis Intelligence Research
Co-author: Alex Rivera | Last updated: September 27, 2026 | License: CC BY 4.0
Netflix’s Q2 2026 regional revenue would support 361.1 million memberships if every member still paid 2024 prices — against 325 million last announced. Axis Intelligence Research’s Revenue-Implied Member Ceiling (RIMC™) shows EMEA outgrowing UCAN: its ceiling sits 1.21× above its last audited member count, versus 1.17× in the US and Canada.
Quick Answer
No major streamer publishes subscribers by country anymore. The last audited regional counts are Netflix’s end-2024 filing (UCAN 89.6M, EMEA 101.1M, LATAM 53.3M, APAC 57.5M), Disney+ at September 2025 (59.3M US/Canada, 72.4M international) and HBO Max at December 2025 (59.2M / 72.4M). Regulators fill the gap: 70% of UK homes hold an SVoD subscription (Ofcom, Q1 2026).
Key Findings
- According to Axis Intelligence Research, Netflix’s Q2 2026 revenue implies a ceiling of 361.1 million memberships at 2024 per-member prices, versus the 325 million milestone Netflix announced in January 2026.
- Axis Intelligence Research finds EMEA’s Revenue-Implied Member Ceiling reached 122.7 million in Q2 2026, 1.21× the 101.1 million members Netflix last reported there.
- Netflix filed 89.6 million paid memberships in the US and Canada at December 31, 2024 — the last audited country-group figure it will publish (Form 10-K FY2024).
- Ofcom’s Media Nations 2026 counts Netflix in 18.1 million UK households (61%), Prime Video in 13.7 million and Disney+ in 7.8 million as of Q1 2026.
- According to Axis Intelligence Research, an HBO Max subscriber in the US and Canada generated 2.6× the monthly revenue of an international subscriber in Q4 2025 ($10.45 vs $4.00, WBD filing).
Why Can’t You Find Streaming Subscribers by Country Anymore?
Because the companies turned the tap off, one after another. Netflix told the SEC that, starting with its Q1 2025 10-Q, it stopped reporting paid memberships, net adds and average revenue per membership. Disney’s Q4 FY2025 release (quarter ended September 27, 2025) was its last with Disney+ and Hulu subscriber tables. Warner Bros. Discovery published a domestic/international subscriber table for Q4 2025, then dropped it: the WBD Q2 2026 earnings release reports streaming revenue of $3,079 million and no subscriber count at all.
So when a page tells you “Netflix has X million subscribers in Germany,” ask for the filing. There isn’t one. Netflix has never disclosed individual-country member counts; the country tables circulating online disagree with each other by tens of millions for the United States alone. This page takes the opposite route: every figure below comes from an SEC filing or a national regulator, and every estimate is labelled as one, with its formula.
Alex Rivera’s read: The industry didn’t stop counting subscribers — it stopped showing you the count. Netflix’s own reasoning in its 10-K is honest: one member in Switzerland and one in India are no longer the same business. Pricing ranged from the US-dollar equivalent of $1 to $32 a month at end-2024. Once a sub is a unit of wildly different value, the headline count becomes marketing, and revenue by region becomes the real scoreboard.
How Many Netflix Subscribers Are There by Region?
The last audited breakdown is in the Netflix Form 10-K for fiscal 2024. Netflix assigns each membership to a territory by the geolocation used at sign-up.
Netflix paid memberships by region, December 31, 2024
| Region | Paid memberships | Share of total | Monthly ARM (2024) | Source |
|---|---|---|---|---|
| US & Canada (UCAN) | 89.6M | 29.7% | $17.20 | Netflix 10-K FY2024 |
| Europe, Middle East & Africa (EMEA) | 101.1M | 33.5% | $10.96 | Netflix 10-K FY2024 |
| Latin America (LATAM) | 53.3M | 17.7% | $8.24 | Netflix 10-K FY2024 |
| Asia-Pacific (APAC) | 57.5M | 19.1% | $7.29 | Netflix 10-K FY2024 |
| Global | 301.6M | 100% | $11.70 | Netflix 10-K FY2024 |
Shares calculated by Axis Intelligence Research from the filed counts.
Netflix’s Q4 2025 shareholder letter confirms it crossed 325 million paid memberships during Q4 2025, on full-year revenue of $45.2 billion. That letter gives no regional split — the milestone is the only member number Netflix now volunteers.
Where the money sits versus where the members sit
The US and Canada held 29.7% of Netflix’s members at the last count but produced 43.2% of revenue in Q2 2026 ($5.43 billion of $12.56 billion, per the Q2 2026 10-Q). That imbalance is the whole reason country headcounts are misleading: a US member is worth more than two APAC members on 2024 ARM ($17.20 vs $7.29).
RIMC™: How Many Subscribers Does Netflix’s Revenue Imply by Region?
Axis Intelligence Research introduces the Revenue-Implied Member Ceiling (RIMC™) — the number of members a region’s current revenue would support if each member still paid the last disclosed average price.
Formula: RIMC = (quarterly regional revenue ÷ 3) ÷ last disclosed monthly ARM for that region
Inputs: Q2 2026 revenue from the Netflix Q2 2026 Form 10-Q; FY2024 ARM from the 10-K.
RIMC™ by region, Q2 2026
| Region | Q2 2026 revenue | 2024 ARM | RIMC™ (ceiling) | Last audited members | RIMC multiple | Source |
|---|---|---|---|---|---|---|
| UCAN | $5,431.7M | $17.20 | 105.3M | 89.6M | 1.17× | Axis calc. from Netflix 10-Q / 10-K |
| EMEA | $4,033.5M | $10.96 | 122.7M | 101.1M | 1.21× | Axis calc. from Netflix 10-Q / 10-K |
| LATAM | $1,584.3M | $8.24 | 64.1M | 53.3M | 1.20× | Axis calc. from Netflix 10-Q / 10-K |
| APAC | $1,510.5M | $7.29 | 69.1M | 57.5M | 1.20× | Axis calc. from Netflix 10-Q / 10-K |
| Sum | $12,559.9M | — | 361.1M | 301.6M | — | Axis calc. |
Worked example (UCAN): $5,431,667,000 ÷ 3 = $1,810.6M per month; ÷ $17.20 = 105.3 million.
How to read it. RIMC™ is a ceiling, not a subscriber count. Revenue since 2024 also rose from price increases and a growing ad business, so the true member count in each region sits below its RIMC™. What the metric does show cleanly is relative pull: the three international regions all run at roughly 1.20× their last audited base, while UCAN — where Netflix’s Q2 2026 letter describes a price change only partly in the quarter — trails at 1.17×. Axis Intelligence Research estimates that the gap between the 361.1 million ceiling and the 325 million milestone is the part of 2026 revenue driven by price, ads and currency rather than by new households.
Alex Rivera’s read: If you had to bet on where Netflix’s next 20 million households live, RIMC™ points outside North America. EMEA’s revenue passed $4 billion a quarter for the first time in Q2 2026 per the shareholder letter. North America is now a pricing market; everywhere else is still, at least partly, a sign-up market.
Disney+ Subscribers by Country: US vs International
Disney’s Q4 FY2025 earnings release is the last filing with Disney+ subscriber tables.
| Service | Market | Paid subscribers (Sept 27, 2025) | Monthly ARPU | Source |
|---|---|---|---|---|
| Disney+ | US & Canada | 59.3M | $8.09 | Disney 8-K, Nov 13, 2025 |
| Disney+ | International | 72.4M | $8.00 | Disney 8-K, Nov 13, 2025 |
| Disney+ | Global | 131.6M | — | Disney 8-K, Nov 13, 2025 |
| Hulu (SVOD + Live) | US | 64.1M | — | Disney 8-K, Nov 13, 2025 |
Axis Intelligence Research calculates that 55.0% of Disney+ subscribers sat outside the US and Canada at the final disclosure. The more surprising number is price: Disney+’s international ARPU of $8.00 was within nine cents of its domestic ARPU — Disney had largely closed the price gap Netflix still carries. Full history on our Disney+ statistics page.
HBO Max Subscribers: Domestic vs International
Warner Bros. Discovery’s Q4 2025 earnings release put global streaming subscribers at 131.6 million: 59.2 million in the US and Canada and 72.4 million internationally.
| Market | Subscribers (Q4 2025) | Monthly ARPU | Source |
|---|---|---|---|
| US & Canada | 59.2M | $10.45 | WBD 8-K, Q4 2025 |
| International | 72.4M | $4.00 | WBD 8-K, Q4 2025 |
| Global | 131.6M | $6.80 | WBD 8-K, Q4 2025 |
Two things stand out. First, HBO Max and Disney+ ended their last disclosures with the same 131.6 million global total and the same 72.4 million international count — a coincidence of timing, not a shared methodology. Second, the price structure is opposite: Axis Intelligence Research calculates that a domestic HBO Max subscriber earns 2.6× what an international one does, where Disney+ is near parity. HBO Max’s international base was built on wholesale and partner deals; Disney’s was not.
Which Countries Have the Highest Streaming Penetration?
With company counts gone, national statistics offices are the only consistent country-level source. Eurostat’s household ICT survey measures the share of people aged 16–74 who watched video on demand from commercial services in the previous three months (Eurostat dataset isoc_ci_ac_i, indicator I_IUVOD, 2024 reference year, released April 17, 2026).
Commercial VOD use by country, Europe, 2024
| Rank | Country | % of individuals | Source |
|---|---|---|---|
| 1 | Norway | 77.76% | Eurostat |
| 2 | Denmark | 76.34% | Eurostat |
| 3 | Netherlands | 75.36% | Eurostat |
| 4 | Sweden | 72.35% | Eurostat |
| 5 | Ireland | 72.01% | Eurostat |
| 6 | Spain | 66.93% | Eurostat |
| 7 | Finland | 66.74% | Eurostat |
| 8 | Malta | 59.91% | Eurostat |
| 9 | Germany | 53.48% | Eurostat |
| 10 | Luxembourg | 53.37% | Eurostat |
| — | EU27 average | 49.59% | Eurostat |
| — | Austria | 49.75% | Eurostat |
| — | Italy | 46.98% | Eurostat |
| — | Belgium | 46.74% | Eurostat |
| — | France | 45.89% | Eurostat |
| — | Poland | 39.42% | Eurostat |
| — | Portugal | 37.85% | Eurostat |
| — | Greece | 34.94% | Eurostat |
| — | Türkiye | 22.49% | Eurostat |
| — | Romania | 18.64% | Eurostat |
| — | Bulgaria | 11.67% | Eurostat |
The spread is the story: Axis Intelligence Research calculates a 66.09-point gap between Norway and Bulgaria. France sits below the EU average despite being one of Europe’s largest pay markets — a reminder that strong local broadcasters and bundled telco TV keep standalone streaming usage in check. Eurostat’s 2025 wave had not been populated for this indicator at retrieval.
United Kingdom: 70% of households, three services doing most of the work
Ofcom’s Media Nations 2026 (Barb Establishment Survey) is the richest country-level streaming count anywhere:
| Metric (UK, Q1 2026) | Value | Source |
|---|---|---|
| Households with any SVoD | 70% | Ofcom / Barb |
| Netflix households | 18.1M (61%) | Ofcom / Barb |
| Amazon Prime Video households | 13.7M (46%) | Ofcom / Barb |
| Disney+ households | 7.8M (26%) | Ofcom / Barb |
| Netflix subscribers on ad tier | 43% | Ofcom / Barb |
| Disney+ subscribers on ad tier | 43% | Ofcom / Barb |
| SVoD revenue, 2025 | £5.17bn (+18%) | Ofcom |
Ofcom notes the 70% is only two points above Q1 2022, and that 2025 revenue growth came from price rises rather than new subscribers. Axis Intelligence Research estimates the UK carries 1.33 subscriptions to the big three per streaming-capable household (39.6M subscriptions ÷ the 29.7M households implied by Netflix’s 61% reach).
Australia: 68% of adults use paid streaming
The Australian Communications and Media Authority reports that 68% of Australian adults used a paid subscription service in 2025, and 91% used some online video service in a given week — both steady year on year.
Alex Rivera’s read: The UK and Australia are telling the same story from opposite hemispheres: household reach plateaued around two-thirds, and the growth moved into price and ad tiers. That 43% ad-tier share in the UK is the number I’d watch. Cheaper plans are how the plateau gets defended — they’re churn insurance, not growth.
What Do These Numbers Mean for Streaming in 2027?
Three patterns hold across every primary source on this page. International markets now hold the majority of subscribers for Netflix (70.3% outside UCAN at the last count), Disney+ (55.0%) and HBO Max. Mature markets — the US, the UK, the Nordics — have hit a household ceiling, so revenue there grows through pricing and advertising. And per-subscriber value varies more between markets than between services, which is exactly why the companies stopped publishing the counts.
For broader context see our streaming statistics report, streaming market share analysis, Netflix statistics, live streaming statistics and music streaming statistics.
Methodology
Collection. All 93 data rows were retrieved on September 25, 2026 from primary documents: Netflix Form 10-K FY2024, Form 10-Q Q2 2026 and Q4 2025 shareholder letter (SEC EDGAR); Disney’s Q4 FY2025 earnings release (SEC 8-K); Warner Bros. Discovery’s Q4 2025 and Q2 2026 earnings releases (SEC 8-K); Ofcom Media Nations UK 2026; Eurostat isoc_ci_ac_i; and ACMA’s 2026 release. No aggregator or third-party estimate is used.
Formulas. RIMC™ = (regional quarterly revenue ÷ 3) ÷ regional monthly ARM (FY2024). RIMC multiple = RIMC ÷ last audited regional members. Revenue share = regional revenue ÷ total revenue. UK stack = (Netflix + Prime Video + Disney+ households) ÷ (Netflix households ÷ 0.61). All arithmetic was run twice (floating point and exact rational) and matched.
Scope. RIMC™ is an upper bound: it includes advertising revenue, price increases and foreign-exchange effects, and it holds 2024 ARM constant. Subscriber definitions differ by company (Disney counts wholesale bundle entitlements; Netflix excludes extra-member sub-accounts), so cross-company totals are presented side by side, never summed. Eurostat measures individuals’ usage, Ofcom measures households, ACMA measures adults — shown separately for that reason.
About This Dataset
Contents: 93 rows covering Netflix regional memberships and ARM (2024), Netflix regional revenue (Q2 2026), RIMC™ readings, Disney+ and HBO Max domestic/international subscribers and ARPU, UK household SVoD data (Q1 2026), Australian adult usage (2025) and 21 European countries’ commercial VOD usage (2024). Format: UTF-8 CSV, tidy long format, full provenance columns (source_org, source_document, source_url, retrieved_date, is_primary, axis_calculated, method_note). License: CC BY 4.0. Mirrors: Hugging Face, Kaggle, GitHub (Axis Intelligence Research).
How to Cite This Page
APA: Axis Intelligence Research, & Rivera, A. (2026). Streaming subscribers by country 2026: The numbers Netflix, Disney and HBO Max stopped publishing. https://axis-intelligence.com/streaming-subscribers-by-country/
MLA: Axis Intelligence Research, and Alex Rivera. “Streaming Subscribers by Country 2026: The Numbers Netflix, Disney and HBO Max Stopped Publishing.” Axis Intelligence, 26 Sept. 2026, axis-intelligence.com/streaming-subscribers-by-country/.
Chicago: Axis Intelligence Research and Alex Rivera. “Streaming Subscribers by Country 2026: The Numbers Netflix, Disney and HBO Max Stopped Publishing.” Axis Intelligence, September 26, 2026. https://axis-intelligence.com/streaming-subscribers-by-country/.
Streaming Subscriber Questions, Answered With Filings
Does Netflix disclose subscribers by country?
No. Netflix has only ever disclosed four regions, and it stopped reporting even those with its Q1 2025 10-Q. The last audited figures are end-2024: UCAN 89.6M, EMEA 101.1M, LATAM 53.3M, APAC 57.5M.
How many Netflix subscribers are in the United States?
Netflix does not publish a US-only figure. The closest audited number is 89.6 million paid memberships for the US and Canada combined at December 31, 2024 (Netflix 10-K FY2024).
Which region is growing fastest for Netflix in 2026?
On revenue, LATAM posted the fastest year-over-year growth in Q2 2026 in Netflix’s 10-Q filing. On Axis Intelligence Research’s RIMC™, EMEA shows the strongest pull relative to its last member base, at 1.21×.
Why did Disney and Warner Bros. Discovery stop reporting subscribers?
Disney dropped the tables after Q4 FY2025; WBD’s Q2 2026 release omitted them. Both now emphasise streaming revenue and profit, following Netflix’s shift to revenue and operating margin as primary metrics.
What share of UK households pay for streaming?
70% of UK households had at least one SVoD subscription in Q1 2026, per Ofcom’s Media Nations 2026 — up only two points since Q1 2022.
Which European country streams the most?
Norway, where 77.76% of people aged 16–74 watched commercial video on demand in the reference period, per Eurostat’s 2024 survey data. Bulgaria is lowest at 11.67%.
Is an international subscriber worth less than a US subscriber?
Depends on the service. HBO Max earned $10.45 per domestic subscriber versus $4.00 internationally in Q4 2025; Disney+ earned $8.09 versus $8.00 at September 2025 — near parity.
Are ad tiers replacing subscriber growth?
In the UK, 43% of both Netflix and Disney+ subscribers were on ad-supported tiers in Q1 2026 (Ofcom), while overall household penetration barely moved. Revenue growth there came from price and ads.