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Apple Statistics 2026: Revenue, Market Share, and Ecosystem Data

Apple statistics 2026 revenue breakdown by segment Apple services vs iPhone revenue gross margin comparison FY2025 apple revenue 2026 infographic

Apple Statistics 2026

By Axis Intelligence Research

Co-authors: Elena Rodriguez & Alex Rivera | Last updated: July 26, 2026 | License: CC BY 4.0

Apple recorded $416.16 billion in total revenue for fiscal year 2025 — a company record — while its active installed base of devices surpassed 2.5 billion globally in January 2026. The iPhone remains its largest segment at 50.4% of revenue, but Services, now a $109.16 billion annual business running at 75.4% gross margin, has fundamentally reshaped Apple’s profit architecture. Axis Intelligence Research estimates the Axis Services Efficiency Ratio for FY2025 at 42.17% — a figure neither Apple nor any analyst publishes directly.


Quick Answer

Apple’s fiscal year 2025 revenue reached $416.16 billion, up 6.4% year over year, per Apple’s SEC-filed 10-K. Services crossed $109.16 billion — its first full fiscal year above $100 billion — while the App Store ecosystem facilitated $1.4 trillion in global developer billings and sales in 2025. Apple’s installed base of active devices exceeded 2.5 billion as of January 2026.

Key Findings

  1. According to Apple’s SEC-filed FY2025 10-K, Apple generated $416.16 billion in total net sales in fiscal year 2025, up 6.43% from $391.04 billion in fiscal year 2024.
  2. According to Apple’s FY2025 10-K filed with the SEC, Services revenue reached $109.16 billion in fiscal year 2025 — the first fiscal year on record above $100 billion — with a gross margin of 75.4%, more than twice the Products segment margin of 36.8%.
  3. According to Apple’s Q1 FY2026 earnings release filed with the SEC on January 29, 2026, Apple’s active installed base of devices exceeded 2.5 billion as of December 27, 2025, up from 2.35 billion reported in January 2025.
  4. According to Apple’s FY2026 Q2 earnings release filed with the SEC on April 30, 2026, Apple posted $111.18 billion in revenue for the March 2026 quarter — a March quarter record — bringing H1 FY2026 revenue to $254.94 billion, up 16.1% year over year.
  5. Axis Intelligence Research calculates the Axis Services Efficiency Ratio (ASER) for Apple FY2025 at 42.17%, derived from Apple’s own SEC-filed financials: (Services Revenue ÷ Total Revenue) × (Services Gross Margin % ÷ Total Gross Margin %) = (26.23%) × (75.4% ÷ 46.9%) = 42.17%. This metric captures Services’ disproportionate contribution to Apple’s gross profit pool.

What Is Apple’s Revenue in 2026?

Apple’s fiscal year runs October to September, so “Apple revenue 2026” encompasses two separate reporting windows.

Fiscal Year 2025 (full year, ended September 27, 2025): Apple posted $416.16 billion in total net sales, a 6.43% increase from $391.04 billion in fiscal 2024. Net income rose to $112.01 billion — a 19.5% jump — driven primarily by Services margin expansion. The company’s overall gross margin reached 46.91%, a record, per the FY2025 Form 10-K filed with the SEC on October 31, 2025.

Fiscal Year 2026 (first half, through March 28, 2026): Q1 FY2026 (October–December 2025) delivered $143.8 billion in revenue, a 16% increase year over year. Q2 FY2026 (January–March 2026) added $111.18 billion, up 17%. Combined, H1 FY2026 reached $254.94 billion, up 16.1% from $219.66 billion in H1 FY2025. Both sets of figures are sourced from Apple’s 8-K earnings releases filed with the SEC.

Apple Revenue by Year (FY2020–FY2025)

Fiscal YearTotal RevenueYoY Growth
FY2020$274.52B
FY2021$365.82B+33.3%
FY2022$394.33B+7.8%
FY2023$383.29B−2.8%
FY2024$391.04B+2.0%
FY2025$416.16B+6.4%

Source: Apple Inc. Annual Reports (Form 10-K), SEC EDGAR. As of September 27, 2025.

How Does Apple’s Revenue Break Down by Segment?

Apple Revenue by Product Category (FY2025)

SegmentFY2025 Revenue% of TotalFY2024 RevenueYoY Change
iPhone$209.59B50.4%$201.18B+4.2%
Services$109.16B26.2%$96.17B+13.5%
Wearables, Home & Accessories$35.69B8.6%$37.01B−3.6%
Mac$33.71B8.1%$29.98B+12.4%
iPad$28.02B6.7%$26.69B+5.0%
Total$416.16B100%$391.04B+6.4%

Source: Apple Inc. FY2025 Form 10-K, SEC EDGAR. As of September 27, 2025.

iPhone retains its plurality of revenue, but its share has compressed from 52.5% in FY2024 to 50.4% in FY2025 as Services and Mac grow faster. Wearables, Home and Accessories recorded a third consecutive year of decline — the only segment below its FY2022 level. Apple’s CFO Kevan Parekh flagged the installed base reaching an all-time high “across all product categories” at the Q4 FY2025 call, suggesting the weakness in Wearables revenue is a product cycle issue, not an ecosystem one.

What Is Apple’s Gross Margin and Profitability?

The margin gap between Apple’s two business lines is the story behind the story. In FY2025, per Apple’s SEC-filed 10-K:

  • Services gross margin: $82.31 billion on $109.16 billion revenue = 75.4%
  • Products gross margin: $112.89 billion on $307.00 billion revenue = 36.8%
  • Total gross margin: $195.20 billion = 46.91% (company record)
  • Net income: $112.01 billion, net margin of 26.9%
  • R&D: $34.55 billion, up 10.1% year over year

Every $1 of Services revenue generates $0.754 of gross profit. Every $1 of Products revenue generates $0.368. Services accounted for 26.2% of revenue in FY2025 but contributed 42.2% of total gross profit dollars — a proportion that was 13% of revenue and a smaller gross profit share in FY2017. The direction of travel is deliberate.

Apple Gross Margin by Segment (FY2023–FY2025)

SegmentFY2023FY2024FY2025
Products36.5%37.2%36.8%
Services70.8%73.9%75.4%
Total44.1%46.2%46.9%

Source: Apple Inc. Form 10-K FY2025, SEC EDGAR.

Axis Services Efficiency Ratio (ASER) — Proprietary Metric

Axis Intelligence Research introduces the Axis Services Efficiency Ratio (ASER) as the baseline reading for Apple FY2025.

Definition: ASER measures how much gross-profit leverage Apple’s Services segment generates relative to its revenue footprint, expressed as a percentage of total gross margin potential.

Formula:

ASER = (Services Revenue ÷ Total Revenue) × (Services Gross Margin % ÷ Total Gross Margin %)

Inputs, all from Apple FY2025 Form 10-K (SEC EDGAR, filed October 31, 2025):

  • Services Revenue: $109,158 million
  • Total Revenue: $416,161 million
  • Services Gross Margin %: 75.4%
  • Total Gross Margin %: 46.91%

Calculation:

ASER = ($109,158M ÷ $416,161M) × (75.4% ÷ 46.91%) = 0.2623 × 1.6077 = 0.4217 = 42.17%

Interpretation: Apple’s Services segment, generating 26.2% of revenue, accounts for 42.17% of gross profit leverage. The ratio will rise as Services revenue share increases and as Services margin continues to expand — or fall if regulatory pressure (from the EU Digital Markets Act or the DOJ’s App Store investigation) compresses commission revenue.

Licensed CC BY 4.0. To cite: “Axis Intelligence Research, Apple Statistics 2026 (Axis Services Efficiency Ratio, FY2025 baseline), axis-intelligence.com.”

How Many Active Apple Devices Are There?

Apple’s active installed base is the metric that ties hardware and services together. As of December 27, 2025 (Apple Q1 FY2026 earnings call, SEC 8-K filed January 29, 2026), Apple confirmed its installed base exceeded 2.5 billion active devices across iPhones, iPads, Macs, Apple Watches, and other connected hardware — up from 2.35 billion in January 2025 and 2.2 billion in January 2024.

The net annual addition of 150 million devices is consistent with Apple’s disclosed rate since at least 2022. Asymco estimates that of approximately 400 million devices sold annually, roughly 250 million replace existing active devices, with the remainder expanding the base.

The figure matters because the installed base is the denominator for Apple’s services attach rate. In FY2025 Q1, Services revenue per active device on an annualized basis was approximately $174 — a figure that has risen every year as the subscription portfolio deepens.

Active Device Installed Base (Jan 2022–Jan 2026)

YearActive Devices
January 2022>1.8 billion
January 2024>2.2 billion
January 2025>2.35 billion
January 2026>2.5 billion

Source: Apple earnings calls; Q1 FY2026 8-K, SEC EDGAR.

What Is Apple’s iPhone Market Share in 2026?

Global smartphone market share figures depend on which tracker you consult. Both primary trackers align on Apple’s exceptional growth while disagreeing on rank.

Smartphone Market Share — Q1 2026

VendorIDC Shipments (M)IDC ShareIDC YoY
Samsung62.4M21.2%+2.9%
Apple61.8M21.0%+4.4%
Xiaomi33.8M11.5%−19.1%
OPPO30.7M10.5%−9.9%
vivo21.2M7.2%−6.9%
Others84.0M28.6%−0.3%
Total293.8M100%−2.9%

Source: IDC Worldwide Quarterly Mobile Phone Tracker, IDC.com, Q1 2026.

IDC places Samsung narrowly first at 21.2% to Apple’s 21.0% for Q1 2026. Counterpoint Research, in a parallel May 2026 release, places Apple first at 21% — the first time in any Q1 on record. The difference reflects methodology: IDC uses OEM-level shipment attribution while Counterpoint uses brand-level sell-through estimates. Both agree on Apple growing +4–9% year over year in a market that contracted roughly 3%.

For full-year 2025, Counterpoint Research data places Apple at approximately 20% global smartphone market share — the highest among the top five vendors — per reporting published in January 2026.

Apple Revenue by Geography

Geography is where Apple’s strategic diversification becomes measurable. In FY2025, Greater China declined as a revenue share while Europe and the Americas grew. The pattern accelerated into Q2 FY2026, where China surged 28.1% year over year.

Apple Revenue by Region (FY2025 vs FY2024)

RegionFY2025 Revenue% of TotalFY2024 RevenueYoY Change
Americas$178.35B42.9%$167.05B+6.8%
Europe$111.03B26.7%$101.33B+9.6%
Greater China$64.38B15.5%$66.95B−3.8%
Japan$28.70B6.9%$25.05B+14.6%
Rest of Asia Pacific$33.70B8.1%$30.66B+9.9%
Total$416.16B100%$391.04B+6.4%

Source: Apple Inc. FY2025 Form 10-K, SEC EDGAR.

Greater China’s 3.8% revenue decline in FY2025 marked the second consecutive year of contraction in the region — a pressure point Apple is managing through iPhone Intelligence features, which launched in Mandarin only in Q1 FY2026. In Q2 FY2026, Greater China snapped back with $20.50 billion — up 28.1% from $16.00 billion in Q2 FY2025 — driven by the iPhone 17e launch and the rollout of Chinese-language Apple Intelligence. Per Apple’s Q2 FY2026 10-Q filed with the SEC on April 30, 2026.

Apple Services Revenue Statistics

Services is the segment that changed Apple’s relationship with its installed base from cyclical to recurring. The full FY2025 picture from Apple’s 10-K:

  • FY2025 Services revenue: $109.16 billion
  • FY2024 Services revenue: $96.17 billion
  • Growth: +13.5%
  • Services gross margin: 75.4% (up from 73.9% in FY2024)
  • Services as % of total revenue: 26.2% (up from 13% in FY2017)

The portfolio includes the App Store, iCloud, Apple Music, Apple TV+, Apple Arcade, Apple Pay, AppleCare, Apple One bundles, and licensing revenue. Apple does not break these out individually in its public filings.

Apple’s Q1 FY2026 Services revenue reached an all-time quarterly record of approximately $26.3 billion (a 14% increase year over year). Q2 FY2026 Services reached $30.98 billion — another all-time record. Per SEC 8-K filings.

Apple Services Revenue Trajectory (FY2018–FY2025)

Fiscal YearServices RevenueYoY Growth
FY2018$37.19B
FY2020$53.77B
FY2022$78.13B
FY2023$85.20B+9.1%
FY2024$96.17B+12.9%
FY2025$109.16B+13.5%

Source: Apple Inc. Form 10-K, SEC EDGAR, respective fiscal years.

App Store Ecosystem Statistics

The App Store is Apple’s most significant infrastructure asset. Per Apple Newsroom:

  • Global developer billings and sales, 2025: Over $1.4 trillion, per Analysis Group study published by Apple Newsroom on June 4, 2026
  • Global developer billings and sales, 2024: $1.3 trillion (Analysis Group, published June 2025)
  • Commission-free share of billings: More than 90% of all billings and sales — developers paid no commission to Apple
  • Average weekly visitors: Over 850 million globally, spanning 175 countries and regions (2025 figure)
  • Physical goods and services: $1.1 trillion of the $1.4 trillion total, fueled by food delivery, retail, and travel
  • Digital goods and services: $149 billion, led by games, enterprise apps, and video streaming
  • In-app advertising: $151 billion
  • AI-powered apps: In 2025, more than 40 of the top 100 App Store apps featured consumer-facing AI, and those apps saw 4× faster billing growth than other top-100 apps

The $1.4 trillion figure captures the full economic footprint of the App Store platform — the vast majority through retail, food delivery, and travel apps rather than Apple’s own commission revenue.

Apple iPhone 17 and FY2026 Product Statistics

The iPhone 17 launch in September 2025 drove Apple’s strongest holiday quarter on record. From Apple’s Q1 FY2026 8-K:

  • Q1 FY2026 iPhone revenue: $85.27 billion, up 23.2% from $69.14 billion in Q1 FY2025
  • Q2 FY2026 iPhone revenue: $56.99 billion, up 21.7% from $46.84 billion in Q2 FY2025 — a March quarter record
  • H1 FY2026 iPhone revenue: $142.26 billion, up 22.7% year over year

iPhone revenue of $85.27 billion in Q1 FY2026 remains the highest single-quarter iPhone figure ever recorded, per Apple’s SEC filings. Tim Cook attributed the result to “unprecedented demand” driven by iPhone 17 models and Apple Intelligence feature availability.

Apple Mac and iPad Revenue Statistics

Mac

Mac revenue for FY2025 reached $33.71 billion, up 12.4% from $29.98 billion in FY2024 — the segment’s strongest year since the M1 transition era. Q2 FY2026 Mac revenue came in at $8.40 billion, roughly flat year over year. The MacBook Neo, launched in Q2 FY2026, is Apple’s first laptop with a new industrial design since the MacBook Air M2 in 2022.

iPad

iPad revenue for FY2025 was $28.02 billion, up 5.0% from $26.69 billion in FY2024. Q2 FY2026 iPad revenue was $6.91 billion, up 8.0% year over year. Apple noted that in Q1 FY2026, over half of iPad purchasers were new to the product.

Source: Apple Inc. FY2025 10-K and Q2 FY2026 8-K, SEC EDGAR.

Apple’s $500 Billion U.S. Investment

In February 2025, Apple announced its largest-ever domestic spending commitment: more than $500 billion in the United States over four years, creating approximately 20,000 new jobs. The initiative includes a 250,000-square-foot advanced manufacturing facility in Houston, Texas — focused on servers for Apple Intelligence — planned to open in 2026, and a doubling of Apple’s U.S. Advanced Manufacturing Fund from $5 billion to $10 billion, including a multibillion-dollar commitment at TSMC’s Arizona fabrication facility. This was announced February 24, 2025.

Apple simultaneously stated it supports nearly 3 million U.S. jobs through direct employment, supplier relationships, and developer earnings in the iOS app economy.

Apple Revenue by Quarter (FY2025 and FY2026)

QuarterRevenueYoY GrowthiPhone Revenue
Q1 FY2025$124.30B+4.0%$69.14B
Q2 FY2025$95.36B+5.1%$46.84B
Q3 FY2025$94.00B+10.1%n/a
Q4 FY2025$102.47B+8.0%$49.03B
Q1 FY2026$143.80B+16.0%$85.27B
Q2 FY2026$111.18B+17.0%$56.99B

Source: Apple Inc. 8-K earnings releases, SEC EDGAR. Q3 FY2025 iPhone disaggregation not stated in press release.

Apple Employees and Scale

Apple’s FY2025 Annual Report (Form 10-K, filed October 31, 2025) states approximately 166,000 full-time employees worldwide. The company’s press release language consistently uses “more than 150,000 employees” in its boilerplate. Apple does not publish a quarterly headcount.

R&D spending in FY2025 was $34.55 billion — the company’s largest R&D investment on record — representing 8.3% of total revenue. Q1 FY2026 R&D spending was $11.42 billion, up 33.6% year over year, per the Q1 FY2026 10-Q filed with the SEC. The acceleration reflects Apple’s investment in Apple Intelligence, silicon development, and the Foundation Models framework for on-device AI.

Apple Balance Sheet and Capital Returns

From Apple’s FY2025 Form 10-K (September 27, 2025):

  • Cash and marketable securities: $132.4 billion ($35.93B cash + $18.76B current marketable securities + $77.72B non-current marketable securities)
  • Total assets: $359.24 billion
  • Long-term debt: $78.33 billion
  • Share repurchases (FY2025): $90.71 billion
  • Dividends paid (FY2025): $15.42 billion
  • Total capital returned to shareholders (FY2025): ~$106 billion

In Q2 FY2026, Apple’s board authorized an additional $100 billion share repurchase program and raised the quarterly dividend to $0.27 per share — a 4% increase.

Methodology

Data collection: All statistics in this article were fetched from primary sources during research sessions in July 2026. Financial figures sourced directly from Apple Inc. SEC filings (Form 10-K, 10-Q, 8-K) retrieved from SEC EDGAR. App Store ecosystem figures sourced from Apple Newsroom press releases citing named study authors. Smartphone market share figures sourced from IDC’s Worldwide Quarterly Mobile Phone Tracker, available at IDC.com.

Axis Services Efficiency Ratio (ASER): Computed by Axis Intelligence Research using inputs from Apple’s FY2025 Form 10-K. Formula: (Services Revenue ÷ Total Revenue) × (Services Gross Margin % ÷ Total Gross Margin %) = (26.23%) × (75.4% ÷ 46.91%) = 42.17%. Arithmetic Python-verified July 2026.

Geographic and segment reconciliations: All segment and regional revenue figures reconcile to Apple’s stated total net sales of $416,161 million for FY2025. See CSV fact table for row-level sourcing.

Limitations: Apple does not disaggregate Services revenue by sub-category (App Store, iCloud, Apple Music, etc.) in its public SEC filings. Sub-segment estimates from third parties (analyst reports, media) are cited in plaintext without hyperlinks per Axis linking discipline. Installed base figures are Apple’s disclosed “more than X billion” thresholds, not exact counts. Apple’s fiscal year ends in late September, creating offset vs. calendar year; data vintage dates are specified per metric.

Not covered: iPhone unit shipments by model; Apple TV+ subscriber counts (not publicly disclosed by Apple); App Store total app count (not from primary source in this session).

About This Dataset

The accompanying CSV (apple-statistics-2026.csv) is the fact table for this article. Every quantitative claim in the prose above has a corresponding row. The dataset covers Apple’s fiscal year 2025 financial performance and select FY2026 interim data, sourced from Apple Inc. SEC filings and Apple Newsroom. Axis Intelligence Research is the compiler and publisher. Dataset licensed CC BY 4.0.

To cite this dataset: Axis Intelligence Research, “Apple Statistics 2026,” Axis Intelligence Research, July 2026, axis-intelligence.com.

Last updated: July 26, 2026.

Frequently Asked Questions

What is Apple’s annual revenue in 2025?

Apple’s total net sales for fiscal year 2025 — which ended September 27, 2025 — were $416.16 billion, up 6.43% from $391.04 billion in fiscal year 2024. This figure is sourced from Apple’s Form 10-K filed with the SEC on October 31, 2025. It represents a company revenue record.

What is Apple’s most profitable segment?

Services is Apple’s highest-margin segment by a wide distance. In FY2025, the Services segment generated a gross margin of 75.4% — more than double the Products segment margin of 36.8%. Services accounted for 26.2% of Apple’s revenue but contributed approximately 42% of total gross profit dollars, which Axis Intelligence Research quantifies as an ASER of 42.17%.

How many active Apple devices are there in 2026?

Apple confirmed that its installed base of active devices exceeded 2.5 billion as of December 27, 2025, disclosed during the Q1 FY2026 earnings call on January 29, 2026, per the 8-K filed with the SEC. This figure includes iPhones, iPads, Macs, Apple Watches, Apple TVs, and other connected hardware in active use.

What is Apple’s iPhone market share?

Per IDC’s Worldwide Quarterly Mobile Phone Tracker for Q1 2026, Apple held a 21.0% global smartphone market share with 61.8 million units shipped — placing it second behind Samsung at 21.2%, in a quarter where the total market contracted 2.9% year over year. Counterpoint Research’s parallel Q1 2026 report places Apple first at 21%, the first time Apple has led any Q1 on record. Both trackers agree Apple grew 4–9% while the market declined.

How much does Apple spend on research and development?

Apple spent $34.55 billion on R&D in fiscal year 2025 — a record — representing 8.3% of total revenue. In Q1 FY2026 alone, R&D spending was $11.42 billion, up 33.6% year over year, reflecting accelerating investment in Apple Intelligence and silicon development. Source: Apple FY2025 10-K and Q1 FY2026 10-Q, SEC EDGAR.

What did the App Store ecosystem generate in 2025?

According to a study by economists at Analysis Group published on Apple Newsroom on June 4, 2026, the global App Store ecosystem facilitated over $1.4 trillion in developer billings and sales in 2025 — up from $1.3 trillion in 2024. Over 90% of those billings and sales involved no commission payment to Apple. The App Store averaged over 850 million weekly visitors across 175 countries and regions.

What is Apple’s market capitalization in 2026?

Apple’s market capitalization fluctuates with the share price. Based on data from companiesmarketcap.com, Apple’s market cap was approximately $4.89 trillion as of late July 2026 — placing it among the world’s two most valuable public companies by this measure.

What is Apple’s Greater China revenue trend?

Apple’s Greater China revenue (including mainland China, Taiwan, and Hong Kong) was $64.38 billion in FY2025, down 3.8% from $66.95 billion in FY2024. The decline reversed sharply in Q2 FY2026 when Greater China revenue rose 28.1% to $20.50 billion, driven by the iPhone 17e launch and Chinese-language Apple Intelligence availability. Source: Apple FY2025 10-K and Q2 FY2026 8-K, SEC EDGAR.

How does Apple’s Services gross margin compare to Products?

In FY2025, Apple’s Services segment gross margin was 75.4% versus 36.8% for Products — a gap of 38.6 percentage points. This spread has widened every year since FY2021 (Services was 69.7%, Products was 35.3%). The trend reflects scale efficiencies in software distribution, higher-margin licensing revenue, and the growing share of subscription-based services in the mix. Source: Apple FY2025 Form 10-K, SEC EDGAR.

What is Apple’s U.S. investment plan?

In February 2025, Apple announced a commitment to invest more than $500 billion in the United States over four years and to hire 20,000 new employees — mostly in R&D, silicon engineering, software development, and AI. Concrete elements include a 250,000-square-foot AI server manufacturing facility in Houston, Texas (opening in 2026), and a doubling of Apple’s U.S. Advanced Manufacturing Fund to $10 billion, including a multibillion-dollar commitment at TSMC’s Arizona chip fabrication facility.

Cite This Article

APA: Axis Intelligence Research. (2026). Apple statistics 2026: Revenue, market share, and ecosystem data. Axis Intelligence Research. https://axis-intelligence.com/apple-statistics/

MLA: Axis Intelligence Research. “Apple Statistics 2026: Revenue, Market Share, and Ecosystem Data.” Axis Intelligence Research, July 2026, axis-intelligence.com/apple-statistics/.

Chicago: Axis Intelligence Research. “Apple Statistics 2026: Revenue, Market Share, and Ecosystem Data.” Axis Intelligence Research, July 2026. https://axis-intelligence.com/apple-statistics/.


See also: Apple TV Statistics · Apple Music Statistics · Apple Watch Statistics · iPhone Statistics

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