Duolingo Statistics 2026
By Axis Intelligence Research
Co-authors: Sarah Mitchell (AI & Technology), Alex Rivera (Consumer Tech & Mobile) | Last updated: July 8, 2026 | License: CC BY 4.0
Duolingo reported 56.5 million daily active users and $292.0 million in Q1 2026 revenue, up 21% and 27% year over year respectively, per the company’s Q1 2026 shareholder letter filed with the SEC on May 4, 2026. Full-year 2025 revenue crossed $1 billion for the first time, landing at $1.0376 billion. The platform’s 12.5 million paying subscribers represent 9.1% of its 137.8 million monthly active users — a freemium conversion rate that funds one of the most profitable cash-flow machines in consumer technology.
Quick Answer
Duolingo’s most important 2026 numbers, sourced directly from SEC filings: 56.5 million daily active users (Q1 2026, +21% year over year), 137.8 million monthly active users, 12.5 million paid subscribers, and $292.0 million in Q1 2026 revenue. The company crossed $1 billion in annual revenue for the first time in 2025, generating $1.0376 billion (+39%) with $360.4 million in free cash flow. Management targets 100 million DAUs by 2028.
Key Findings
According to Axis Intelligence Research’s analysis of Duolingo’s SEC filings and primary sources:
- Duolingo’s Q1 2026 daily active users reached 56.5 million, a 21% year-over-year increase, marking the first quarter exceeding 55 million DAUs in company history, per the Duolingo Q1 2026 shareholder letter filed May 4, 2026.
- Full-year 2025 revenue hit $1.0376 billion, a 39% increase over 2024’s $748 million, crossing the billion-dollar threshold for the first time, with $305.9 million in adjusted EBITDA.
- Subscription revenue accounted for 85.9% of Q1 2026 total revenue ($250.9 million of $292.0 million), up from 82.8% in Q1 2025, demonstrating accelerating monetization concentration in paid tiers.
- More than 10 million Duolingo users hold consecutive 365-day streaks as of early 2026, a figure that matters strategically: users at that retention depth are the core of Duolingo’s renewal engine and churn floor.
- Duolingo’s AI-powered content production reached 20,500 course units per quarter in Q1 2026, up from 1,800 per quarter in 2024 — an 11-fold increase in two years that no competitor can replicate at the same cost structure.
How Many People Use Duolingo in 2026?
Duolingo publishes two user metrics: Daily Active Users (DAUs) and Monthly Active Users (MAUs). DAUs are the metric management uses for strategic decisions; MAUs are disclosed as supplementary. Both come from internal analytics and are reported in SEC filings.
Q1 2026 user metrics (period ending March 31, 2026):
| Metric | Q1 2025 | Q1 2026 | YoY Change |
|---|---|---|---|
| Daily Active Users (DAUs) | 46.6M | 56.5M | +21% |
| Monthly Active Users (MAUs) | 130.2M | 137.8M | +6% |
| Paid Subscribers | 10.3M | 12.5M | +21% |
| DAU/MAU Ratio | 35.8% | 41.0% | +5.2 pp |
Source: Duolingo Q1 2026 Shareholder Letter, SEC EDGAR filing, filed May 4, 2026
The DAU/MAU ratio deserves attention. At 41.0% in Q1 2026, it sits well above the 10–15% typical for education apps and is closing in on metrics more commonly associated with social platforms. Most apps that reach this ratio have built habit loops that users don’t consciously choose — they just open automatically. Duolingo’s streak mechanic is exactly that: a daily obligation, not a daily choice.
Duolingo Daily Active Users by Quarter (2022–2026)
| Period | DAUs | YoY Growth |
|---|---|---|
| Q4 2022 | 16.3M | — |
| Q4 2023 | 26.9M | +65% |
| Q1 2025 | 46.6M | +49% |
| Q2 2025 | 47.7M | +40% |
| Q3 2025 | 50.5M | +36% |
| Q4 2025 | 52.7M | +30% |
| Q1 2026 | 56.5M | +21% |
Source: Duolingo quarterly shareholder letters via SEC EDGAR
The deceleration from Q1 2025’s 49% growth to Q1 2026’s 21% isn’t surprising and management anticipated it. The company deliberately reduced friction features — fewer ads per session, longer free trials — sacrificing near-term subscription conversion to widen the top of the funnel. CEO Luis von Ahn quantified the trade-off in the Q4 2025 shareholder letter: more than $50 million in foregone bookings reinvested into the free user experience.
What you’re watching is a company betting that a larger daily habit base compounds into more revenue over time than a smaller, more aggressively monetized one. History suggests that bet tends to pay off at scale.
How Many Monthly Active Users Does Duolingo Have?
Duolingo’s MAU trajectory has been flatter than DAU growth through 2025–2026. Q1 2026 MAU reached 137.8 million, up just 6% year over year from 130.2 million. The mismatch between 21% DAU growth and 6% MAU growth is significant: it means Duolingo’s existing users are showing up more consistently, not that the platform is growing its total registered base at the same pace. That’s a retention story, not an acquisition story.
Duolingo Paid Subscribers Over Time
| Period | Paid Subscribers | YoY Growth |
|---|---|---|
| Q4 2023 | 6.6M | — |
| Q4 2024 | 9.5M | +44% |
| Q1 2025 | 10.3M | — |
| Q2 2025 | 10.9M | +37% |
| Q3 2025 | 11.5M | +34% |
| Q4 2025 | 12.2M | +28% |
| Q1 2026 | 12.5M | +21% |
Source: Duolingo SEC filings via investors.duolingo.com
The subscriber growth rate has tracked the DAU growth rate closely, which is exactly what you’d expect when the conversion funnel is healthy. The concern visible in the Q1 2026 numbers is that subscriber adds slowed sharply — just 300,000 net new paid subscribers added in Q1 2026, compared to larger quarterly adds through 2025. Management is running extended free trial experiments (one-month trials, with three-month tests in progress) that suppress bookings in the short term but are designed to build a deeper paying relationship over time.
Duolingo Revenue Statistics 2026
How Much Revenue Does Duolingo Generate?
Duolingo crossed the $1 billion annual revenue mark for the first time in 2025. According to Axis Intelligence Research’s analysis of Duolingo’s SEC filings, the company’s revenue trajectory reflects a freemium model that is still mid-conversion — 90.9% of MAUs pay nothing, yet the 9.1% who do subscribe generate enough to fund $147.8 million in quarterly free cash flow.
| Period | Revenue | YoY Growth |
|---|---|---|
| FY 2022 | $370.0M | — |
| FY 2023 | $531.0M | +43% |
| FY 2024 | $748.0M | +41% |
| FY 2025 | $1,037.6M | +39% |
| Q1 2026 | $292.0M | +27% |
| FY 2026 Guidance | $1,205.0M | +16% |
Source: Duolingo Q4/FY2025 Shareholder Letter, SEC EDGAR, filed February 26, 2026; Q1 2026 Shareholder Letter, SEC EDGAR, filed May 4, 2026
The guidance slowdown from 39% to 16% growth reflects a deliberate choice, not a stumble. The revenue Duolingo is pulling forward in 2026 is lower because the company reduced friction-based monetization — fewer ads, longer free trials, more features unlocked for free users. The payoff is supposed to come in 2027–2028 when those users become DAU habits at greater scale.
Duolingo Q1 2026 Revenue Breakdown by Segment
| Revenue Segment | Q1 2025 | Q1 2026 | YoY Change | Share of Total |
|---|---|---|---|---|
| Subscription | $191.0M | $250.9M | +31% | 85.9% |
| Advertising | $17.9M | $20.6M | +15% | 7.1% |
| Duolingo English Test | $12.0M | $11.3M | -6% | 3.9% |
| In-App Purchases | $9.4M | $8.4M | -11% | 2.9% |
| Other | $0.4M | $0.7M | +53% | 0.2% |
| Total | $230.7M | $292.0M | +27% | — |
Source: Duolingo Q1 2026 Shareholder Letter Appendix, SEC EDGAR, filed May 4, 2026
The DET and IAP lines are both contracting. DET declined 6% year over year, partly reflecting a deliberate move to make the Explain My Answer feature free in January 2026 — previously a Max-only perk. In-app purchases dropped 11%. These are signs that Duolingo is redistributing value toward the free tier, trading those revenue lines for engagement depth. The subscription line’s 31% growth more than compensates, and the ad business grew 15% — not nothing for a company that says it’s reducing ad load.
Duolingo Profitability and Free Cash Flow
According to Axis Intelligence Research’s analysis of Duolingo’s Q1 2026 SEC filings, the company generated $147.8 million in free cash flow in Q1 2026 alone, a 50.6% FCF margin on $292.0 million in revenue. That margin would be exceptional in any software category.
| Metric | Q1 2025 | Q1 2026 | YoY |
|---|---|---|---|
| Gross Profit | $164.1M | $213.1M | +30% |
| Gross Margin | 71.1% | 73.0% | +190 bps |
| Net Income | $35.1M | $43.5M | +24% |
| Adjusted EBITDA | $62.8M | $83.4M | +33% |
| Adj. EBITDA Margin | 27.2% | 28.6% | +140 bps |
| Free Cash Flow | $103.0M | $147.8M | +43% |
| FCF Margin | 44.6% | 50.6% | +600 bps |
Source: Duolingo Q1 2026 Shareholder Letter, SEC EDGAR, filed May 4, 2026
Gross margin expanded 190 basis points year over year to 73.0%, driven by continued reductions in per-unit AI costs. This is worth flagging: Duolingo is running more AI than ever — Video Call to more subscribers, AI content generation at scale — and the cost per AI interaction is falling fast enough to widen, not compress, gross margins. Management expects margins to decline to roughly 69% by Q4 2026 as AI feature access expands further, but Q1’s 73% print suggests the cost curve is moving faster than projected.
Duolingo Engagement Statistics: Streaks, DAU/MAU & Retention
How the Streak Mechanic Drives Duolingo’s Business Model
The streak is not gamification in the casual sense of the word. It is the central behavioral architecture of Duolingo’s retention model, and the numbers reflect that.
According to Axis Intelligence Research’s analysis of Duolingo’s engineering blog data and investor filings:
- More than 10 million Duolingo users hold consecutive 365-day streaks, per PocketGamer reporting of a statement made by Simon Hade (NextBeat acquisition, acquired by Duolingo) at Pocket Gamer Connects London 2026. To put that in context: most consumer apps consider 5% of DAUs returning for seven consecutive days a success metric worth celebrating.
- More than half of all daily active learners hold a streak of at least 7 days, a figure that has doubled from the prior year, per Duolingo engineering blog data compiled through 2025.
- Learners with 7-day streaks are 2.4 times more likely to return the next day than learners without a streak, creating a compounding retention flywheel.
- The longest recorded streak in Duolingo’s community exceeds 4,745 days — over 13 consecutive years of at least one lesson per day.
Duolingo DAU/MAU Ratio vs. Industry Benchmarks
| Platform Category | Typical DAU/MAU | Duolingo Q1 2026 |
|---|---|---|
| Social media apps | 50–65% | — |
| Messaging apps | 60–75% | — |
| Gaming apps | 20–35% | — |
| Education apps | 10–15% | — |
| Duolingo | — | 41.0% |
Source: Axis Intelligence Research compilation from Duolingo SEC filings and industry benchmarking data
At 41.0%, Duolingo’s DAU/MAU ratio is approaching gaming-app territory for what is nominally an education product. The streak has done this. Loss aversion — the psychological cost of breaking a streak — is doing more user retention work than any push notification campaign.
Duolingo Language Statistics 2026
What Are the Most Popular Languages on Duolingo?
Per the 2025 Duolingo Language Report, published December 2025:
| Rank | Language | Notable Change |
|---|---|---|
| 1 | English | #1 in 154 countries (79% of all Duolingo markets, +14% vs. 2024) |
| 2 | Spanish | #1 for serious learners (avg study time); #1 in 33 countries |
| 3 | French | #1 in 16 countries |
| 4 | Japanese | Moved up from #5, surpassing German for the first time |
| 5 | German | Previously #4 |
| 6 | Korean | Moved up from #7, surpassing Italian |
| 7 | Italian | Previously #6 |
| 8 | Chinese (Mandarin) | Fastest-growing in 12 major markets |
| 9 | Portuguese | Steady |
| 10 | Hindi | Steady |
Source: Duolingo 2025 Language Report, blog.duolingo.com, December 2025
Japanese at #4 globally is not a natural language trend — it’s a structural one. For the first time in 2025, Duolingo expanded Japanese and Korean courses to speakers of more than 20 languages, rather than restricting them to English, Japanese, and Chinese speakers. That opened the pipeline. Mandarin being the fastest-growing language in 12 major markets — including Argentina, Brazil, Germany, and South Korea — reflects economic hedging more than cultural enthusiasm. People are learning the language of trade, not just the language of media.
Duolingo Course Catalog Statistics
- 280+ total courses across 40+ languages, as of 2025
- 148 new courses launched in 2025 alone (per Q3 2025 shareholder letter), compared to roughly 12 years to build the first 100
- 20,500 course units published in Q1 2026, up from 7,100 per quarter in 2025 and 1,800 per quarter in 2024 — an 11-fold increase driven entirely by AI content generation tools
- All nine most-learned languages (English, Spanish, French, German, Italian, Portuguese, Japanese, Korean, Chinese) now offer content up to Duolingo Score 129 (CEFR B2), enabling learners to reach professional working proficiency
The course production numbers are worth dwelling on. Duolingo published more course units in a single quarter in 2026 than it did in all of 2024. The first 100 language courses took 12 years. With generative AI, Duolingo’s content team is producing equivalent content volume in months. No independent language school, and no competitor, operates at this cost structure.
Duolingo Languages by Country
English leads Duolingo’s course activity in 154 countries — 79% of all markets the platform covers — according to the 2025 Duolingo Language Report. Only 25 countries don’t have English in their top two most-studied languages. Spanish is the #1 language in 33 countries. French leads in 16.
Japan and Australia have taken the top spots among countries with the most learners studying three or more languages simultaneously, displacing Finland and Germany that had held those positions for years. Japan also ranks first among countries with the most serious learners by average daily study time — a title it has held for three of the last four years.
Duolingo’s AI Expansion: Chess, Math & Music Statistics
Chess, Math and Music Growth Data
Duolingo launched Chess in April 2025. By the end of Q2 2025 — within one quarter of launch — Chess had surpassed one million daily active users on iOS alone. By the time the Q4 2025 shareholder letter was filed in February 2026, Chess had exceeded 7 million DAUs total, making it the fastest-growing subject Duolingo has launched in company history. Chess also achieved 40%+ combined DAU and revenue growth in the nine months following launch.
Among Latin language learners specifically: 19% also study chess, 14% study math, and 13% study music — suggesting cross-subject engagement is already higher than casual experimentation.
Math and music had not generated material revenue as of the FY2025 annual report. Both remain in investment phase, but the platform’s success with Chess has validated the “teach everything” strategy that von Ahn outlined at the 2024 investor day.
Duolingo AI Features: Video Call and Speaking Practice
Duolingo Max — the premium AI tier — enables Video Call with Lily, the app’s AI language tutor. Over the last year, Duolingo more than doubled the average number of words spoken per user per Video Call session. Beginning in Q1 2026, Video Call was expanded from Max-only to Super Duolingo subscribers, approximately 10x the prior subscriber base.
New AI features rolled out in Q1 2026:
- Spoken tokens — allows learners to speak answers to most exercises instead of tapping
- Flashcards — builds fast oral recall of words and phrases
- Speaking Adventures — role-play scenarios for real-world conversation tasks, built from course curriculum
Per the Q1 2026 shareholder letter, AI-driven content creation cost per unit fell enough to expand gross margin by 190 basis points year over year to 73.0%, even as AI feature access widened significantly.
Duolingo English Test (DET) Statistics 2026
How Many Universities Accept the Duolingo English Test?
The Duolingo English Test — a $65, AI-proctored, 45-minute proficiency exam taken entirely online — has become a significant force in international admissions. Per the Duolingo English Test institutional blog and admissions surveys:
- 6,000+ programs and institutions worldwide accept DET scores
- All 8 Ivy League universities accept DET for admissions
- 95% of the U.S. News Top 100 universities accept DET for undergraduate admissions, per Mastersportal (checked March 2026)
- 3,000+ U.S. universities and colleges accept DET
- 90% of Canada’s top universities by international student enrollment accept DET
A 2025 survey of 230+ admissions institutions conducted by the Duolingo English Test team found that 72% rated DET “very or extremely effective” at supporting enrollment goals. Another 22% called it “moderately effective” — 94% total expressing effectiveness.
The DET declined 6% year over year in Q1 2026 revenue to $11.3 million. That sounds like trouble until you read what Duolingo did: it made Explain My Answer (previously a Max-only feature) free to all users in January 2026. The DET revenue dip likely reflects lower per-test add-on revenue, not volume contraction.
| DET Metric | Value | Source |
|---|---|---|
| Test takers in 2024 | 700,000+ | Duolingo English Test institutional data |
| 3-year growth in test volume | +130% | DET institutional blog, 2026 |
| Countries represented (2025 cohort) | 219 | Duolingo 2025 Language Report |
| First languages represented (2025) | 148 | Duolingo 2025 Language Report |
| Asia share of 2025 test sessions | 55% | Duolingo 2025 Language Report |
| Africa share growth (2024→2025) | 7.0% → 8.3% | Duolingo 2025 Language Report |
Source: Duolingo 2025 Language Report, blog.duolingo.com; DET institutional acceptance survey
Duolingo Market Share and Competitive Position
Duolingo vs. Competitors: User and Revenue Comparison
Duolingo’s market position in language learning apps is not competitive in the conventional sense — it’s categorical dominance. According to Axis Intelligence Research’s compilation from Business of Apps and SEC filing data:
- Language learning app market total revenue (2025): $1.54 billion, up 18.8% year over year (Business of Apps)
- Duolingo’s share of the language learning app revenue market: approximately 67.3%, based on $1.037 billion in FY2025 revenue against the $1.54 billion market total
- Babbel, the second-largest player, generated approximately $270 million in annual revenue — less than Duolingo’s Q1 2026 quarterly result alone
| Platform | Reported Revenue | MAU / Active Users | Business Model |
|---|---|---|---|
| Duolingo | $1.04B (FY2025) | 137.8M MAU (Q1 2026) | Freemium + subscription |
| Babbel | ~$270M | ~5M paying users | Paid subscription only |
| Rosetta Stone | Owned by IXL Learning (private) | Not disclosed | Subscription + institutional |
| Busuu | Private | ~3.16M monthly website visits (Feb 2026) | Freemium |
| Memrise | Private | Not disclosed | Freemium |
Source: Axis Intelligence Research compilation from Business of Apps language learning market report (2026); Babbel revenue from public reporting; Duolingo from SEC EDGAR
Duolingo’s 16.2 million global downloads in 2024 dwarfed Babbel’s 1.16 million — a 14:1 ratio. The competitive gap is widening, not narrowing.
Duolingo vs. Babbel vs. Rosetta Stone: Feature Comparison
| Feature | Duolingo | Babbel | Rosetta Stone |
|---|---|---|---|
| Languages available | 40+ | 14 | ~25 |
| Free tier | Yes (ad-supported) | No | Limited trial |
| AI conversation features | Yes (Video Call, Max) | Limited | Speech recognition (TruAccent) |
| CEFR alignment | Yes (up to B2 in 9 languages) | Yes (A1–B2) | Varies |
| Monthly cost (base) | $6.99–$13.99/mo | ~$9/mo | ~$12–$20/mo |
| Gamification | Heavy (streaks, XP, leagues) | Moderate | Minimal |
Duolingo Financial Outlook and 2026 Guidance
According to the Duolingo Q1 2026 shareholder letter filed with the SEC:
| Metric | FY2025 Actual | Q1 2026 Actual | FY2026 Guidance |
|---|---|---|---|
| Revenue | $1,037.6M | $292.0M | $1,205.0M |
| Revenue Growth | +39% | +27% | +16.1% |
| Bookings | $1,158.4M | $308.5M | $1,280.0M |
| Bookings Growth | +33% | +14% | +10.5% |
| Adj. EBITDA | $305.9M | $83.4M | $310.0M |
| Adj. EBITDA Margin | 29.5% | 28.6% | 25.7% |
| Free Cash Flow | $360.4M | $147.8M | $350M+ (target) |
Source: Duolingo Q1 2026 Shareholder Letter, SEC EDGAR, and Q4/FY2025 Shareholder Letter, SEC EDGAR
Q2 2026 will be the toughest comparable of the year. In Q2 2025, Duolingo launched Energy (replacing Hearts), drove 37% paid subscriber growth, and generated strong ad revenue — a triple tailwind that won’t repeat. Revenue growth is guided to step down to 17.1% in Q2 before stabilizing. Gross margin is expected to compress from 73.0% in Q1 to approximately 69.0% by Q4 as AI feature access expands.
The company ended Q1 2026 with $1.1 billion in cash and no debt. Under the $400 million share repurchase program authorized in February 2026, Duolingo had repurchased approximately $50.6 million (roughly 514,000 shares) through May 1, 2026.
Axis Intelligence Research Original Metric: The Duolingo Engagement Monetization Ratio (DEMR™)
Metric: Duolingo Engagement Monetization Ratio (DEMR™) Definition: The ratio of Duolingo’s subscription revenue share of total revenue to its paid subscriber share of daily active users. A DEMR above 1.0x indicates that paying subscribers generate disproportionately more revenue than their share of DAUs would suggest — measuring how efficiently the platform extracts value from its converted users relative to its engaged base.
Methodology: Axis Intelligence Research calculated the DEMR using Q1 2026 data from Duolingo’s SEC 10-Q filing (filed May 4, 2026):
- Paid subscribers as % of DAU: 12.5M ÷ 56.5M = 22.1%
- Subscription revenue as % of total revenue: $250.9M ÷ $292.0M = 85.9%
- DEMR Q1 2026: 85.9% ÷ 22.1% = 3.88x
Q1 2025 DEMR (for comparison): 82.8% ÷ 22.1% = 3.74x
Interpretation: For every 1% of Duolingo’s daily active users that converts to a paying subscriber, that cohort generates 3.88x its proportional share of revenue. This reflects the premium structure of Duolingo’s subscription tiers — paid users engage with higher-margin features (Video Call, Max, advanced content) and churn at far lower rates than free users. The DEMR increased 0.14x year over year, consistent with the ongoing mix shift toward subscription revenue as advertising and IAP contributions declined.
License: CC BY 4.0. Cite as: Axis Intelligence Research. “Duolingo Engagement Monetization Ratio (DEMR™).” axis-intelligence.com/duolingo-statistics/, July 2026.
Duolingo Demographics and Geographic Distribution
Per Axis Intelligence Research’s compilation from Duolingo investor filings and analytics data through Q1 2026:
- Users aged 16–34 account for approximately 60% of Duolingo’s daily active users
- The 18–24 cohort is the largest single age segment on the platform
- Roughly 60% of U.S. Duolingo learners are under age 30
- Gender split is approximately even: roughly 49.9% male, 50.1% female (Similarweb website data; app demographics may vary)
- Asia is Duolingo’s fastest-growing region as of Q1 2026; CEO von Ahn identified China as a market where the company has achieved profitable performance marketing
- India, Brazil, Vietnam, and Mexico are the key emerging market growth drivers
- The challenge in emerging markets: Super Duolingo at $13.99/month is a meaningful ask in Mumbai relative to purchasing power parity, which explains why user growth in those regions has outpaced revenue growth
Japanese and Korean courses are disproportionately popular among users aged 16–34, driven by anime, K-drama, and K-pop cultural interest — a consumer behavior pattern that has now shaped the global language learning rankings, pushing both languages into the top six worldwide.
Methodology
How Axis Intelligence Research Compiled This Data
Axis Intelligence Research compiled Duolingo statistics from the following primary sources, cross-referenced for accuracy:
SEC filings (primary):
- Duolingo Q1 2026 Shareholder Letter (Exhibit 99.2 to 8-K filed May 4, 2026)
- Duolingo Q4 / FY2025 Shareholder Letter (Exhibit 99.2 to 8-K filed February 26, 2026)
- Duolingo 10-Q for the period ending March 31, 2026
Official Duolingo publications:
- 2025 Duolingo Language Report (blog.duolingo.com, December 2025)
- Duolingo English Test institutional acceptance data (blog.englishtest.duolingo.com)
Computed metrics: The DEMR™ metric was calculated by Axis Intelligence Research using inputs directly from the SEC filings listed above. DAU/MAU ratio, subscription revenue concentration, and free-user economic value calculations are Axis Intelligence Research original analysis.
Limitations:
- DAU and MAU metrics are self-reported by Duolingo using internal analytics systems not independently validated
- Emerging market demographics are extrapolated from company statements and website analytics (Similarweb), not in-app surveys
- Chess, Math, and Music user figures are estimates; Duolingo does not break out subject-level DAUs in formal filings
About This Dataset
This dataset covers Duolingo’s user metrics, financial performance, engagement data, language statistics, and competitive positioning through Q1 2026. It is updated when primary filing data changes materially — specifically when a new quarterly earnings release, annual report, or Duolingo Language Report is filed.
Review trigger: Next scheduled update upon release of Q2 2026 earnings (expected August 2026) or if new Duolingo Language Report data alters the language ranking tables.
License: CC BY 4.0. Data may be reused freely with attribution to Axis Intelligence Research (axis-intelligence.com).
Cite this research:
APA: Axis Intelligence Research. (2026, July 8). Duolingo Statistics 2026: Users, Revenue, Subscribers & Growth Data. Axis Intelligence. https://axis-intelligence.com/duolingo-statistics/
MLA: Axis Intelligence Research. “Duolingo Statistics 2026: Users, Revenue, Subscribers & Growth Data.” Axis Intelligence, 8 July 2026, axis-intelligence.com/duolingo-statistics/.
Chicago: Axis Intelligence Research. “Duolingo Statistics 2026: Users, Revenue, Subscribers & Growth Data.” Axis Intelligence, July 8, 2026. https://axis-intelligence.com/duolingo-statistics/.
Frequently Asked Questions
How many daily active users does Duolingo have in 2026?
Duolingo reported 56.5 million daily active users in Q1 2026 (the three-month period ending March 31, 2026), a 21% increase from 46.6 million in Q1 2025. This is the most current figure from Duolingo’s SEC filings.
How much revenue does Duolingo make per year?
Duolingo generated $1.0376 billion in revenue for full-year 2025, a 39% year-over-year increase. For full-year 2026, Duolingo has guided for approximately $1.205 billion in revenue, representing about 16% growth — a deliberate deceleration as the company reinvests in free user experience to accelerate long-term DAU growth.
How many paying subscribers does Duolingo have?
Duolingo ended Q1 2026 with 12.5 million paid subscribers, up 21% from 10.3 million in Q1 2025. Paid subscribers are defined as users with an active paid subscription at period end; free trial users are excluded from this count.
What is Duolingo’s DAU/MAU ratio?
Duolingo’s DAU/MAU ratio reached 41.0% in Q1 2026, up from 35.8% in Q1 2025. For context, most education apps operate at 10–15%. This figure is a direct measure of how consistently users return daily relative to their monthly engagement.
What is the most popular language on Duolingo?
English is the most studied language on Duolingo, leading course activity in 154 countries (79% of all markets Duolingo covers), per the 2025 Duolingo Language Report. Spanish is #2 globally and leads the list of languages attracting the most serious learners by average study time. Japanese moved to #4 in 2025, surpassing German for the first time.
How many universities accept the Duolingo English Test?
More than 6,000 programs and institutions worldwide accept DET scores, including all 8 Ivy League universities, 95% of U.S. News Top 100 universities, and more than 3,000 U.S. universities and colleges, per Mastersportal data checked March 2026.
What is Duolingo’s target DAU for 2028?
Duolingo’s management has set a medium-term target of 100 million daily active users by 2028, implying roughly 20% annual DAU growth from the Q1 2026 base of 56.5 million. Reaching 100 million DAUs would approximately double the current daily engaged user base and represents the strategic rationale for the company’s current investment in free-user experience over near-term monetization.
How much of Duolingo’s revenue comes from subscriptions?
Subscription revenue accounted for 85.9% of Duolingo’s Q1 2026 total revenue ($250.9 million of $292.0 million), up from 82.8% in Q1 2025. The company runs three subscription tiers: a free ad-supported tier, Super Duolingo, and Duolingo Max (the AI-premium tier).
How does Duolingo compare to Babbel and Rosetta Stone?
Duolingo generates approximately 67.3% of the total language learning app market revenue, based on $1.037 billion in FY2025 revenue against a total market of approximately $1.54 billion. Babbel, its closest named competitor, reported approximately $270 million in annual revenue. Rosetta Stone is owned by IXL Learning and does not publish revenue separately.
What is the Duolingo chess DAU figure?
Duolingo’s Chess course, launched April 2025, exceeded 7 million daily active users within less than a year of its full rollout — making it the fastest-growing subject in Duolingo’s history. By comparison, it had surpassed 1 million iOS DAUs within its first quarter of availability.