Roku Statistics 2026
By Axis Intelligence Research
Co-author: Alex Rivera | Last updated: July 20, 2026 | License: CC BY 4.0
Roku crossed 100 million streaming households in April 2026, commands 36% of U.S. connected TV programmatic ad impressions, generated $4.74 billion in 2025 revenue, and is on a guided trajectory to $5.5 billion for full-year 2026 — cementing its position as the world’s leading TV streaming operating system by scale, engagement, and advertiser demand.
Quick Answer
Roku is the dominant TV streaming platform in the United States. As of April 2026, it surpasses 100 million streaming households worldwide. In 2025, total net revenue reached $4.737 billion (up 15% year-over-year), users collectively streamed 145.6 billion hours (up 15% YoY), and platform revenue — driven by advertising and subscriptions — made up 87.5% of total revenue. In Q1 2026, platform revenue grew 28% to $1.13 billion with a 51.6% gross margin. Roku projects $5.5 billion in full-year 2026 revenue and targets $1 billion in free cash flow by 2028.
Key Findings
- Roku surpassed 100 million streaming households worldwide in April 2026, the first time the platform has reached that milestone, with devices present in more than half of all U.S. broadband households (Roku press release, April 16, 2026).
- Roku platform revenue grew at a 33.2% CAGR from 2019 to 2025, expanding from approximately $741.5 million to $4.145 billion — a compound growth rate computed by Axis Intelligence Research from Roku SEC annual filings.
- Streaming on Roku accounts for more than 21% of all U.S. television viewing time, surpassing every individual broadcast network, according to Nielsen TV Ratings data from October 2025 and December 2025.
- Roku holds a 36% share of connected TV open programmatic ad impressions in North America in Q1 2026, ahead of Amazon Fire TV (19%), Samsung (15%), and Apple TV (13%), based on Pixalate’s analysis of over 18 billion ad transactions.
- The Roku Platform Monetization Index (RPMI™), an original Axis Intelligence Research composite, scores 66.4 out of 100 in Q1 2026, reflecting strong revenue growth (28% YoY) and engagement depth (253.7 minutes/day) tempered by a CTV market share that has normalized from its 2023 peak.
Roku Streaming Households: Growth to 100 Million
Roku defines a streaming household as a distinct user account that has streamed content on the platform within the last 30 days. The company crossed 100 million such households in April 2026, reaching what CEO Anthony Wood called “a defining moment, not just for Roku, but for the future of television.”
The growth trajectory from Roku’s SEC filings is consistent and steep:
| Year-End | Streaming Households (millions) | YoY Net Adds (millions) |
|---|---|---|
| 2017 | 19.3 | — |
| 2018 | 27.1 | 7.8 |
| 2019 | 36.9 | 9.8 |
| 2020 | 51.2 | 14.3 |
| 2021 | 60.1 | 8.9 |
| 2022 | 70.0 | 9.9 |
| 2023 | 80.0 | 10.0 |
| 2024 (Q4) | 89.8 | 9.8 |
| Early Jan 2025 | 90+ | — |
| April 2026 | 100+ | — |
| Sources: Roku SEC 8-K filings (annual shareholder letters); Roku press releases |
Beginning with Q1 2025 earnings, Roku stopped reporting streaming households quarterly, citing that international account growth — where monetization is nascent — was making the metric “not representative of platform revenue growth.” The company now commits to sharing only milestone-level announcements such as the 100 million mark.
U.S. vs. International Mix
Roku does not publish a country-by-country breakdown. However, industry estimates place Roku in approximately 75–80 million U.S. households, with Amazon Fire TV at 40–45 million, according to MediaPost reporting on April 17, 2026. Roughly 20–25 million Roku households are therefore outside the U.S. — concentrated in Canada, Mexico, Brazil, and an expanding European footprint anchored by a multi-year partnership with Vestel, one of Europe’s top three TV manufacturers.
Roku OS–powered devices are available in more than 15 countries and are sold through 45 TV OEM licensing partners globally.
Alex Rivera, Axis Intelligence Research’s consumer tech analyst, notes: “The 100 million milestone matters structurally more than symbolically. At that scale, Roku reaches a critical mass for first-party data richness that smaller CTV platforms cannot match — and first-party data is precisely what CTV advertisers are pricing at a premium as third-party cookies continue to erode. Every additional international household is a future monetization asset, not a current revenue driver.”
Source: Axis Intelligence Research — CC BY 4.0
Roku Revenue Statistics: Platform Dominates at 87.5%
Annual Revenue 2019–2025
| Year | Platform Revenue ($M) | Devices Revenue ($M) | Total Net Revenue ($M) | YoY Growth |
|---|---|---|---|---|
| 2019 | 741.5 | 386.7 | 1,128.2 | — |
| 2020 | 1,267.3 | 510.4 | 1,778.1 | +57.6% |
| 2021 | 2,056.9 | 707.4 | 2,764.3 | +55.5% |
| 2022 | 2,719.4 | 408.2 | 3,127.6 | +13.2% |
| 2023 | 3,099.1 | 385.8 | 3,484.9 | +11.4% |
| 2024 | 3,522.8 | 590.1 | 4,112.9 | +18.0% |
| 2025 | 4,144.9 | 592.4 | 4,737.3 | +15.1% |
| Sources: Roku Form 10-K (2025), SEC EDGAR; Roku 8-K shareholder letters (2021–2025) |
Roku’s business has undergone a fundamental transformation. In 2017, hardware accounted for 56% of revenue. By 2025, the platform segment — advertising and subscription distribution — represented 87.5% of total net revenue, a shift driven by the company’s deliberate strategy of selling devices at or below cost to build an audience it then monetizes through advertising and content partnerships.
Axis calculation — Platform Revenue CAGR 2019–2025: ($4,144.9M ÷ $741.5M)^(1/6) − 1 = 33.2% compound annual growth rate over six years. Sources: Roku 10-K FY2025 (platform revenue $4,144.9M); Roku 10-K FY2019 (platform revenue $741.5M). Formula verified by Axis Intelligence Research.
Q1 2026 Quarterly Breakdown
The most recent reported quarter is Q1 2026, from Roku’s Q1 2026 Shareholder Letter filed April 30, 2026:
| Segment | Q1 2026 Revenue | Q1 2025 Revenue | YoY Growth | Gross Margin |
|---|---|---|---|---|
| Advertising | $612.7M | $482.8M | +26.9% | 60.5% |
| Subscriptions | $518.5M | $398.0M | +30.3% | 41.1% |
| Total Platform | $1,131.2M | $880.8M | +28.4% | 51.6% |
| Devices | $117.6M | $139.9M | −16.0% | −16.3% |
| Total Net Revenue | $1,248.9M | $1,020.7M | +22.4% | — |
| Source: Roku Form 8-K, April 30, 2026 (Q1 2026 Exhibit 99.1); SEC EDGAR |
Q1 2026 marked Roku’s first formal breakout of advertising and subscriptions as separate operating units, giving investors cleaner visibility into each revenue stream. Advertising at $613 million grew 27% YoY — outpacing both the U.S. OTT and broader digital ad markets according to Standard Media Index (SMI) data cited by Roku management. Programmatic ad spend through third-party demand-side platforms (DSPs) jumped more than 40% YoY.
Profitability Trajectory
Roku swung from a $27.4 million net loss in Q1 2025 to $85.7 million net income in Q1 2026. Adjusted EBITDA reached $148.4 million, up 165% YoY. Trailing twelve-month free cash flow hit an all-time high of $538.8 million as of Q1 2026.
The company targets $1 billion in free cash flow by 2028 “if not sooner,” per CEO Anthony Wood’s Q1 2026 shareholder letter.
Alex Rivera’s read: “Roku’s gross margin on advertising is 60.5% — structurally similar to a software business. The subscription segment’s 41.1% margin reflects the content cost burden of The Roku Channel, but that number should improve as Howdy (Roku’s $3/month ad-free SVOD) and Premium Subscriptions scale. The story of 2026 is operating leverage finally arriving: platform revenue growing 28% while total operating expenses were essentially flat year-over-year.”
Streaming Hours: 145.6 Billion in 2025
Annual Streaming Hours 2019–Q1 2026
| Period | Streaming Hours (billions) | YoY Growth |
|---|---|---|
| 2019 | 40.3 | — |
| 2020 | 58.7 | +45.7% |
| 2021 | 73.2 | +24.7% |
| 2022 | 87.4 | +19.3% |
| 2023 | 100.6 | +15.1% |
| 2024 | 126.7 | +26.0% |
| 2025 (full year) | 145.6 | +15.0% |
| Q1 2026 | 38.7 | +8.0% YoY |
| Sources: Roku 8-K shareholder letters; Q1 2026: Roku Form 10-Q filed May 2026 (SEC EDGAR) |
Streaming Hours CAGR 2020–2025: (145.6B ÷ 58.7B)^(1/5) − 1 = 19.9% per year over five years. Computed by Axis Intelligence Research from Roku 8-K filings.
Per-Household Engagement
The last formally reported figure for average daily streaming was 253.7 minutes per account per day (≈ 4.2 hours) in Q4 2024, up 4.1% from Q4 2023. Roku has not published this metric since discontinuing quarterly household reporting in early 2025. The trend line suggests continued growth: the metric was 3.8 hours in Q4 2022, 4.1 hours in Q4 2023, and 4.2 hours in Q4 2024.
Axis-derived revenue per streaming hour (2025): $4,144.9M ÷ 145.6B hours = $0.0285 per hour (2.85 cents per streaming hour). This figure represents Roku’s platform monetization efficiency — how much advertising and subscription revenue the company earns per hour of viewer time. Formula: Total Platform Revenue 2025 ($4,144.9M) ÷ Total Streaming Hours 2025 (145.6 billion). Sources: Roku 10-K FY2025 (both inputs). Axis-calculated.
For context, Q4 2025 streaming hours can be derived from published data: Full-year 145.6B minus the sum of Q1 (35.8B), Q2 (~35.4B derived), and Q3 (36.5B) yields approximately 37.9 billion hours in Q4 2025 — the highest single quarter in Roku’s history. Christmas Day 2025 set a record as the most-streamed day in Roku’s history, with more than 55 billion viewing minutes across all platforms, according to Roku’s January 2026 blog post.
The Roku Channel: Fastest-Growing Streaming Service
The Roku Channel — Roku’s own free ad-supported streaming service — reached a record 3.0% share of all U.S. TV viewership in December 2025, per Nielsen’s Gauge, up 45% YoY and 190% from two years prior, making it the fastest-growing streaming service by that measure. In Q1 2026, The Roku Channel held the #2 position on the Roku platform by total engagement in the U.S., per Roku’s shareholder letter.
Roku CTV Market Share Statistics
Roku’s competitive position in connected TV is measured across two primary dimensions: programmatic advertising share of voice (SOV) and TV OS unit shipment share.
Programmatic CTV Ad Share (Pixalate, Q1 2026)
Pixalate, the ad fraud and privacy analytics firm, analyzes open programmatic CTV ad transactions globally. Its Q1 2026 CTV Device Market Share Report, covering over 18 billion ad transactions, shows:
| Platform | U.S. SOV Q1 2026 | U.S. SOV Q1 2025 | Change |
|---|---|---|---|
| Roku | 36% | 38% | −2 pp |
| Amazon Fire TV | 19% | 18% | +1 pp |
| Samsung Smart TV | 15% | 12% | +3 pp |
| Apple TV | 13% | 13% | flat |
| LG | 10% | 5% | +5 pp |
| Source: Pixalate Q1 2026 CTV Device Market Share Report (18B+ transactions); Q1 2025 Pixalate report |
Roku also leads in Latin America with 42% SOV in Q1 2026, reflecting its Roku TV expansion to 10 Latin American countries by 2025, up from two in 2021.
Roku’s U.S. SOV declined from a peak of approximately 55% in 2023 to 36–38% in 2024–2026 as the CTV market fragmented and competitors gained share. However, Roku’s absolute reach has continued growing — the decline is a market share normalization in a rapidly expanding market, not a contraction of the platform itself.
Total CTV Engagement Share (Comscore, Q4 2025)
Based on Comscore data cited by Roku in April 2026, Roku captures 44% of total connected TV viewing hours, with Amazon Fire TV at 14%, Samsung at 12%, and Google at 5%. This metric — total hours on device — is broader than programmatic SOV and includes private marketplace and direct ad deals.
TV OS Unit Share
In Q1 2025, Roku held approximately 34% of U.S. TV OS shipments, ahead of Samsung Tizen at 22%, per industry tracking data. Among monthly streaming households, 59% report using Roku — the highest of any streaming OS in 2025 national survey data.
Alex Rivera interprets the competitive picture: “The Pixalate data tells a nuanced story. Roku’s open programmatic SOV fell from peak because open programmatic now represents only about 20% of total CTV ad spending — the other 80% flows through private marketplaces and direct deals, where Roku’s CTV engagement lead is even more decisive. Advertisers are not abandoning Roku; they’re buying Roku inventory through more sophisticated channels.”
Roku Advertising Revenue Statistics
Advertising as a Growth Engine
Advertising accounted for $613 million in Q1 2026, up 27% YoY, with a 60.5% gross margin — the highest-margin segment in Roku’s portfolio. Roku’s advertising growth outpaced both the U.S. OTT ad market and the broader U.S. digital ad market, per SMI data cited in the Q1 2026 shareholder letter.
Key advertising metrics for 2025–2026:
- Programmatic DSP spend up 40%+ YoY in Q1 2026 through partners including Amazon DSP, The Trade Desk, Yahoo, FreeWheel, and DV360 (Google’s Display & Video 360, expanded partnership announced March 2026).
- Number of advertisers on Roku Ads Manager more than doubled YoY in Q1 2026. Ads Manager, the self-service platform launched September 2024, gives small and medium-sized businesses direct access to CTV inventory.
- Non-Media & Entertainment ad spend reached nearly 30% of total Roku Experience (home screen) advertising revenue in Q1 2026 — an all-time high, reflecting successful category diversification.
- Marquee Ad Video (MAV) advertiser count doubled YoY and ad spend tripled YoY in Q1 2026.
- 96% of Roku households view video ads, per Roku’s own research cited in its 2026 advertiser outlook. Ad-supported content accounts for approximately 74% of all TV watching on Roku.
In 2025, Roku’s estimated total advertising revenue was approximately $2.4 billion, up 13% from 2024, per MediaPost citing industry estimates. (Note: Roku’s reported platform revenue includes both advertising and subscription distribution; the $2.4B figure is a third-party advertising-specific estimate, not Roku-reported directly.)
The CTV Ad Market Context
Total programmatic CTV advertising in the U.S. is projected to reach $38 billion in 2026, up from $33.4 billion in 2025, per industry analysts cited by MediaPost. Roku’s Q1 2026 advertising revenue trajectory of $613 million (×4 annualized ≈ $2.45 billion) positions it to capture approximately 6–7% of this market — a structurally important share given Roku’s role as a platform-layer aggregator rather than a single content publisher.
Roku Subscription Revenue Statistics
Subscriptions generated $518.5 million in Q1 2026, up 30% YoY — the fastest-growing segment. Excluding the Frndly TV acquisition, subscriptions grew 23% organically. Q1 2026 was Roku’s highest quarter ever for Premium Subscription sign-ups.
Roku operates two subscription layers:
Premium Subscriptions (via The Roku Channel): Partners pay Roku a revenue share when users subscribe through The Roku Channel interface. Apple TV and Peacock were added in March and April 2026 respectively. Roku was the fastest-growing distributor of third-party billed subscriptions in the broader SVOD category as of March 2026, per Antenna Subscriber Estimates.
Owned subscription services: Howdy™, a $3/month ad-free SVOD service launched in late 2025, expanded distribution to Prime Video and as a standalone iOS/Android app in early 2026. Howdy also launched in Mexico. Frndly TV, acquired by Roku, contributed to subscription revenue.
Roku’s subscription gross margin was 41.1% in Q1 2026, expected to trend toward 41–42% for the full year.
Roku Device Statistics
Devices — streaming players, Roku-made TVs, and Roku-branded smart home products — are a loss-leader segment by design. Devices revenue in 2025 was $592.4 million, with a gross margin of approximately −14%.
Q1 2026 Devices Update
- Devices revenue fell 16% YoY to $117.6 million in Q1 2026, driven by lower streaming player unit sales and promotional pricing.
- Roku-made TV (Hiro) unit sales grew YoY, powered by its exclusive distribution at Target, successful relaunches at Best Buy, and strength on Amazon.
- Full-year 2026 devices revenue guidance: approximately $535 million.
- Amazon, Best Buy, Walmart, and Target collectively accounted for 81% of Devices revenue in fiscal 2025.
OEM Partnership Scale
Roku licenses its OS to 45 TV OEM brands globally. The company’s TV OS is estimated at approximately one-third of all smart TVs sold in North America. A multi-year partnership with Vestel (one of Europe’s top three TV manufacturers) will produce Roku-powered smart TVs in the UK and Europe. New 2025 OEM partnerships included Hyundai (Mexico/Colombia/Peru), Noblex (Argentina), Finlandek (Colombia), and Vitado (UK).
Rising DRAM and Flash memory costs are expected to weigh on device margins in H2 2026. Roku notes that its OS requires significantly less DRAM and Flash than competing platforms — a cost differential it expects will drive more OEMs toward Roku licensing agreements.
The Roku Platform Monetization Index (RPMI™)
First published by Axis Intelligence Research, July 20, 2026.
The RPMI™ is an original composite metric that measures Roku’s platform monetization strength across four equally weighted dimensions, each scored 0–100.
Formula: RPMI = 0.25 × S₁ + 0.25 × S₂ + 0.25 × S₃ + 0.25 × S₄
Components and inputs (Q1 2026):
| Dimension | Weight | Raw Input | Normalization Cap | Score |
|---|---|---|---|---|
| S₁ — Platform Revenue Growth | 25% | 28.0% YoY (Q1 2026) | 50% = 100 | 56.0 |
| S₂ — Engagement Depth | 25% | 253.7 min/day/account (Q4 2024, last reported) | 300 min = 100 | 84.6 |
| S₃ — CTV Market Share | 25% | 36% U.S. SOV Q1 2026 | 55% (2023 peak) = 100 | 65.5 |
| S₄ — Profitability Momentum | 25% | 11.88% Adj. EBITDA margin Q1 2026 | 20% = 100 | 59.4 |
| RPMI™ Q1 2026 | 66.4 / 100 |
Source verification:
- S₁: Platform revenue $1,131.2M (Q1 2026) vs. $880.8M (Q1 2025). Roku Form 8-K, April 30, 2026 (Exhibit 99.1).
- S₂: 253.7 min/day per account. Roku Q4 2024 Shareholder Letter (February 13, 2025).
- S₃: 36% SOV in North America. Pixalate Q1 2026 CTV Device Market Share Report, published May 6, 2026.
- S₄: Adj. EBITDA $148.4M ÷ Total Revenue $1,248.9M = 11.88%. Roku Form 8-K, April 30, 2026.
Interpretation: A score of 66.4 indicates a monetization platform that is performing strongly but not at maximum efficiency on any single dimension. Engagement depth (84.6) is the platform’s greatest strength — Roku users watch over 4 hours per day, a figure no individual streaming app can match because Roku aggregates across Netflix, YouTube, Disney+, and thousands of other channels. Platform revenue growth (56.0) is robust but normalized from 2021–2022 pandemic peaks. CTV market share (65.5) reflects a structurally healthy 36% SOV despite fragmentation. Profitability momentum (59.4) is accelerating — EBITDA grew 165% YoY in Q1 2026 — but margin still has room to expand toward the 20% normalization cap.
The RPMI™ is licensed under CC BY 4.0. To cite: “Roku Platform Monetization Index (RPMI™), Axis Intelligence Research, Q1 2026, axis-intelligence.com/roku-statistics/.”
Roku 2026 Full-Year Outlook
Following Q1 2026 results, Roku raised its full-year 2026 guidance:
| Metric | 2025 Actual | 2026 Guidance (raised, April 30, 2026) | Implied Growth |
|---|---|---|---|
| Total Net Revenue | $4.737B | ~$5.5B | ~16% |
| Platform Revenue | $4.145B | ~$5.0B | ~21% |
| Devices Revenue | $0.592B | ~$0.535B | −10% |
| Adj. EBITDA | $0.421B | ~$0.675B | +60% |
| Free Cash Flow (TTM) | $483.6M | ~$539M (Q1 TTM) | — |
| Source: Roku Q1 2026 Shareholder Letter, April 30, 2026 (Roku/SEC) |
Q2 2026 guidance (midpoint): $1.3 billion total net revenue, $580 million gross profit, $170 million Adj. EBITDA.
Long-term target: $1 billion in free cash flow by 2028 “if not sooner” (Anthony Wood, CEO, Q1 2026 Shareholder Letter).
Competitive Landscape: Roku vs. the CTV Field
Roku’s primary competition comes from Amazon Fire TV, Google TV/Chromecast, Samsung Tizen, and Apple TV.
| Platform | U.S. CTV SOV Q1 2026 | U.S. Households (est.) | Key Differentiator |
|---|---|---|---|
| Roku | 36% | ~75–80M | First-party data, Ads Manager, FAST leadership |
| Amazon Fire TV | 19% | ~40–45M | Prime Video integration, retail scale |
| Samsung Smart TV | 15% | — | Global hardware scale, Tizen OS |
| Apple TV | 13% | — | Apple ecosystem, Apple TV+ originals |
| LG | 10% | — | webOS, global TV manufacturing |
| Source: Pixalate Q1 2026 CTV Device Market Share Report; U.S. household estimates from MediaPost (April 17, 2026) |
Comscore data for Q4 2025 shows Roku at 44% of total CTV hours — three times the engagement of the next-leading streaming distributor. This gap between programmatic SOV (36%) and total engagement share (44%) reflects the fact that much of Roku’s inventory trades in private marketplace deals rather than open auctions.
Methodology
Data Collection
Data was collected between July 17–20, 2026. Primary sources are Roku’s SEC filings (10-K Annual Reports, Form 8-K earnings releases, Form 10-Q quarterly reports), Roku press releases from BusinessWire and Roku’s investor relations newsroom, Pixalate’s quarterly CTV Device Market Share Reports, Nielsen Gauge monthly viewership data (cited via Roku’s advertising blog and trade press), and Comscore CTV engagement data (cited by Roku and trade press). No secondary aggregators (Statista, analyst-forecast databases) are used as primary data inputs.
RPMI™ Methodology
The RPMI™ is an original Axis Intelligence Research composite. Normalization caps are set at levels representing maximum historical or theoretical performance for each dimension: the 50% revenue growth cap reflects Roku’s 2021 pandemic-peak; the 300 min/day engagement cap reflects the theoretical ceiling for a CTV aggregator given typical sleep/work hours; the 55% SOV cap reflects Roku’s 2023 peak; the 20% EBITDA cap reflects a high-margin SaaS comparator. Caps are fixed for comparability across future readings. Engagement Depth uses Q4 2024 data (last formally reported), which may understate current engagement if the trend continued.
Limitations
- Roku stopped reporting quarterly streaming household counts and per-user engagement in early 2025. RPMI dimension S₂ uses Q4 2024 data — the last available period — and may not precisely reflect Q1 2026 engagement levels.
- Advertising revenue estimates for full-year 2025 ($2.4 billion) are third-party industry estimates (MediaPost/analyst consensus), not directly reported by Roku, which now bundles advertising within platform revenue alongside subscription distribution.
- Pixalate SOV measures open programmatic ad impressions only (estimated 20% of total CTV programmatic ad spend). Total CTV market share including private marketplace and direct deals will differ.
- International household data is estimated, not officially disclosed by Roku at country level.
About This Dataset
Dataset title: Roku Statistics 2026 — Streaming Households, Revenue, Streaming Hours, CTV Market Share, and the RPMI™ Index
This dataset is updated when Roku releases quarterly earnings (next scheduled: July 30, 2026 — Q2 2026 results). The RPMI™ will be updated with each new quarterly filing. Streaming household data will be updated only if Roku announces a new milestone. Review trigger: Q2 2026 earnings release (July 30, 2026).
License: Creative Commons Attribution 4.0 International (CC BY 4.0). You are free to share and adapt this data for any purpose, provided you credit Axis Intelligence Research.
Citation formats:
APA: Axis Intelligence Research. (2026, July 20). Roku Statistics 2026: Users, Revenue, Streaming Hours & CTV Market Share. Axis Intelligence Research. https://axis-intelligence.com/roku-statistics/
MLA: Axis Intelligence Research. “Roku Statistics 2026: Users, Revenue, Streaming Hours & CTV Market Share.” Axis Intelligence Research, 20 July 2026, axis-intelligence.com/roku-statistics/.
Chicago: Axis Intelligence Research. “Roku Statistics 2026: Users, Revenue, Streaming Hours & CTV Market Share.” Axis Intelligence Research, July 20, 2026. https://axis-intelligence.com/roku-statistics/.
FAQ
How many users does Roku have in 2026?
Roku surpassed 100 million streaming households worldwide in April 2026. The company defines a streaming household as a distinct user account that has streamed content on the Roku platform within the last 30 days. Industry estimates place approximately 75–80 million of those households in the United States — more than half of all U.S. broadband households.
What is Roku’s revenue in 2026?
Roku generated $4.737 billion in total net revenue in 2025 (the most recently completed fiscal year). For full-year 2026, Roku guided $5.5 billion in total net revenue as of April 30, 2026 — approximately 16% growth over 2025. Q1 2026 revenue was $1.248 billion, up 22% year-over-year.
How many hours do people stream on Roku per day?
The last formally reported figure was 253.7 minutes (approximately 4.2 hours) per active account per day, measured in Q4 2024. This figure is an average across the platform and includes all streaming activity — Netflix, YouTube, Disney+, The Roku Channel, and every other app on a user’s device.
What is Roku’s CTV market share in 2026?
In Q1 2026, Roku held 36% share of voice in North American connected TV open programmatic advertising, per Pixalate’s analysis of over 18 billion ad transactions. By total CTV viewing hours, Roku captures 44% of all CTV engagement in the U.S., three times the next-leading platform, according to Comscore data cited by Roku.
Who are Roku’s biggest competitors?
Roku’s primary competitors in the CTV platform market are Amazon Fire TV (19% U.S. programmatic SOV), Samsung Smart TV (15%), Apple TV (13%), and LG (10%), per Pixalate Q1 2026 data. Amazon Fire TV and Roku together account for more than half of all U.S. CTV programmatic impressions.
Is Roku profitable?
Roku returned to net income profitability in 2025, reporting $88.4 million in full-year net income after a prior-year loss. In Q1 2026, net income was $85.7 million. Adjusted EBITDA was $148.4 million in Q1 2026, up 165% year-over-year. The company is targeting $1 billion in free cash flow by 2028.
What is The Roku Channel’s viewership share?
The Roku Channel reached a record 3.0% share of all U.S. TV viewership in December 2025, per Nielsen Gauge data, up 45% year-over-year. It is the fastest-growing streaming service by this measure. In February 2026, The Roku Channel held 2.9% of total U.S. TV and streaming viewership.
Does Roku have a proprietary index?
Yes. Axis Intelligence Research’s Roku Platform Monetization Index (RPMI™) is an original four-factor composite (platform revenue growth, engagement depth, CTV market share, and profitability momentum), each weighted at 25%. The Q1 2026 score is 66.4 out of 100, reflecting strong growth and engagement with normalizing market share. See the Methodology section for full formula disclosure.
How much does Roku earn per hour of streaming?
Axis Intelligence Research calculates that Roku generated approximately $0.0285 (2.85 cents) per streaming hour in 2025, derived from platform revenue ($4.145 billion) divided by total streaming hours (145.6 billion). This figure measures platform monetization efficiency and excludes device revenue.
Where is Roku available internationally?
Roku OS–powered devices are available in more than 15 countries, primarily across the Americas (U.S., Canada, Mexico, Brazil, and nine additional Latin American markets), the United Kingdom, and select European markets via partnerships with OEM licensees including Vestel. The company works with 45 TV OEM brands globally to distribute the Roku OS.