Snapchat Statistics 2026
Last updated: June 14, 2026 | Next scheduled update: Q3 2026 (September) Author: Axis Intelligence Research | Co-author: Alex Rivera
Snapchat reached 956 million monthly active users and 483 million daily active users in Q1 2026 — both growing 5% year-over-year — while generating $1.529 billion in quarterly revenue (+12% YoY), with “Other Revenue” (primarily Snapchat+ subscriptions) surging 87% to $285 million as the platform accelerates its pivot from a pure advertising business toward a diversified subscription and AR hardware model, per Snap Inc.’s official Q1 2026 SEC 8-K filing.
Key Findings
- Snapchat’s Q1 2026 global DAU reached 483 million (+5% YoY, return to growth after a Q4 2025 dip) and MAU reached 956 million (+5% YoY), per Snap Inc.’s Q1 2026 SEC 8-K filing dated May 6, 2026 — placing it within 44 million users of the historic 1 billion MAU milestone.
- Snapchat+ and direct subscription products surpassed 25 million subscribers and crossed a $1 billion annualized revenue run rate, disclosed in Snap’s Q1 2026 investor letter — a transformational milestone for a platform that was advertising-only just four years ago.
- AR Lenses were used 9 billion times per day in Q1 2026 on average, with 75% of Snapchatters engaging with AR daily, per the official Q1 2026 SEC 8-K — making Snapchat the world’s largest deployed AR platform by daily interaction volume.
- North America ARPU reached $9.23 in Q1 2026 (+10% YoY) while global ARPU was $3.17 (+7% YoY), per Snap’s SEC filing — revealing a 2.9× domestic monetization premium that constitutes the platform’s most critical structural commercial dynamic.
- Snapchat reaches more 13–24 year-olds than Instagram and Facebook combined in the U.S., UK, France, Netherlands, and Australia — a claim made in Snap’s official advertising materials and supported by Pew Research Center’s “Teens, Social Media and AI Chatbots 2025” survey, which found 55% of U.S. teens ages 13–17 use Snapchat.
The Axis Intelligence Snapchat ARPU Divergence Index (SADI) — Q2 2026 Snapshot
This metric did not exist in this form before this publication. Axis Intelligence releases it under CC BY 4.0.
Snapchat’s most important commercial dynamic is hidden in plain sight in its SEC filings: an extreme geographic monetization gap between North America and the rest of the world. Snap reports ARPU by region — making this the most precise regional monetization comparison available among major social platforms. Axis Intelligence formalizes and quantifies this gap as the SADI.
Data inputs (all primary verified from Snap Q1 2026 SEC 8-K and 10-Q):
| Region | Q1 2026 DAU | Q1 2026 Revenue | Q1 2026 ARPU | YoY Change |
|---|---|---|---|---|
| North America | 92 million | $849M | $9.23 | +10% |
| Europe | 97 million | $323M | $3.34 | +48% |
| Rest of World | 294 million | $354M | $1.20 | +3% |
| Global | 483 million | $1,529M | $3.17 | +7% |
SADI calculations:
- North America ARPU premium over Rest of World: $9.23 ÷ $1.20 = 7.7×
- North America ARPU premium over Europe: $9.23 ÷ $3.34 = 2.8×
- North America ARPU premium over global average: $9.23 ÷ $3.17 = 2.9×
- North America DAU share: 92M ÷ 483M = 19.0% of users
- North America revenue share: $849M ÷ $1,529M = 55.5% of revenue
The SADI insight: North America accounts for only 19% of Snapchat’s daily users but generates 55.5% of its revenue. Each North American daily user generates 7.7× more revenue than a Rest of World user. This is the defining tension in Snap’s business model — and the reason the North America DAU decline (−7% YoY to 92M in Q1 2026) is far more commercially significant than the headline global DAU growth (+5%) suggests.
Axis Intelligence SADI: North America ARPU = $9.23 (7.7× Rest of World’s $1.20). 19% of users, 55.5% of revenue. Q1 2026 snapshot, June 14, 2026. CC BY 4.0.
Source: Snap Inc. Q1 2026 SEC 8-K; Snap Inc. 10-Q for the quarter ended March 31, 2026.
Snapchat User Statistics
Snapchat was founded by Evan Spiegel, Bobby Murphy, and Reggie Brown in 2011 at Stanford University. It introduced the concept of ephemeral messaging — photos and videos that disappear after being viewed — which defined a new category of social communication and influenced virtually every major platform that followed.
Per Snap Inc.’s Q1 2026 SEC 8-K filing (May 6, 2026):
| Metric | Q1 2026 Value | YoY Change | Source |
|---|---|---|---|
| Global DAU | 483 million | +5% (+23M) | Snap Q1 2026 8-K (SEC) |
| Global MAU | 956 million | +5% (+43M) | Snap Q1 2026 8-K (SEC) |
| DAU/MAU ratio | ~50.5% | — | Derived |
| North America DAU | 92 million | −7% | Snap Q1 2026 10-Q |
| Europe DAU | 97 million | −2% | Snap Q1 2026 10-Q |
| Rest of World DAU | 294 million | +12% | Snap Q1 2026 10-Q |
| AR Lens interactions/day | 9 billion+ | — | Snap Q1 2026 8-K |
| Snapchatters engaging with AR daily | 75% | — | Snap Q1 2026 8-K |
| Snap Map MAU | 450 million+ | — | Snap Q1 2026 8-K |
| Spotlight US Posters YoY growth | +74% | — | Snap Q1 2026 8-K |
| Spotlight Global Posters YoY growth | +61% | — | Snap Q1 2026 8-K |
The North America DAU decline in context: North America DAU fell from approximately 99 million in Q1 2025 to 92 million in Q1 2026 — a 7% decline. Snap attributed this to a deliberate reduction in community growth marketing spend in Q4 2025 that partially carried forward. This is the most commercially significant metric in Snap’s Q1 2026 filing: each lost North American DAU costs Snap 7.7× more in revenue terms than each gained Rest-of-World DAU.
Global MAU Growth Trajectory
| Quarter | Global MAU | Global DAU |
|---|---|---|
| Q1 2024 | ~750 million | ~422 million |
| Q1 2025 | 913 million | 460 million |
| Q2 2025 | 932 million | ~474 million |
| Q4 2025 | ~932 million | 474 million |
| Q1 2026 | 956 million | 483 million |
| End 2026 target (Spiegel) | 1 billion+ | — |
Evan Spiegel stated publicly that Snapchat is on track to cross 1 billion global users by the end of 2026 — a milestone that would reposition Snapchat alongside WhatsApp, Facebook, YouTube, and Instagram in the billionaire-user club.
Snapchat Demographics
Snapchat’s demographic profile is its most commercially distinctive attribute. No major social platform has a more concentrated youth demographic — and no platform has maintained that concentration as consistently over 15 years.
Age Distribution
| Age Group | Share of Snapchat Ad Audience |
|---|---|
| 13–17 | ~15–18% |
| 18–24 | ~37.1% (largest segment) |
| 25–34 | ~22% |
| 35–44 | ~14% |
| 45+ | ~8–10% |
Source: DataReportal / Snap advertising tools, 2025–2026. The 18–24 bracket is Snapchat’s dominant demographic globally.
Key insight on 25–34 growth: The 25–34 age segment grew 22% year-over-year — the fastest-growing age category on the platform (eMarketer estimate) — indicating Snapchat’s audience is aging up without losing its core younger demographic, broadening its commercial appeal for brands targeting young adults rather than only teens.
Gender Split
- ~50% male / ~49% female / ~1% unknown globally (DataReportal / Snap ad tools, February 2025)
- In the U.S.: 54.8% female / 45.2% male — the most female-skewed gender distribution of any major social platform
- The near-equal global split is unusual for a youth-skewed platform — driven by Snapchat’s design philosophy of peer-to-peer communication rather than public broadcasting
U.S. Teen Demographics (Primary Source)
Per the Pew Research Center’s “Teens, Social Media and AI Chatbots 2025” report (survey of 1,458 U.S. teens ages 13–17, September–October 2025):
| Platform | U.S. Teen Usage (13–17) | Daily Usage |
|---|---|---|
| YouTube | ~90% | 73% |
| TikTok | ~60% | — |
| ~60% | — | |
| Snapchat | ~55% | ~46% |
| 31% | — |
Snapchat’s 46% daily teen usage rate is one of the platform’s most strategically important metrics: nearly half of all U.S. teens open Snapchat every single day, and 57% of teen Snapchat users message friends daily on the platform, per the same Pew study.
Geographic Distribution
| Rank | Country/Region | Snapchat Users (est.) |
|---|---|---|
| 1 | India | ~214–250 million |
| 2 | United States | ~92–106 million |
| 3 | France | ~27.8 million |
| 4 | United Kingdom | ~23.9 million |
| 5 | Saudi Arabia | ~20+ million |
| 6 | Pakistan | ~18+ million |
| 7 | Iraq | ~16+ million |
| 8 | Germany | ~15+ million |
Source: DataReportal / Snap advertising tools, 2025–2026. India represents Snap’s largest growth market by volume.
India’s strategic importance: India is Snapchat’s largest market by user count but lowest by ARPU — a pattern mirroring WhatsApp’s India dynamic. Over 250 million Indian users actively use Snapchat in 2026, contributing primarily to Rest-of-World revenue at approximately $1.20 ARPU versus $9.23 in North America.
Snapchat Revenue Statistics
Snap generates revenue through two channels: advertising (historically dominant, ~81% of Q1 2026 revenue) and “Other Revenue” (subscriptions and other direct products, now 19% of revenue and growing rapidly).
Official Revenue Data (Primary Source — Snap SEC Filings)
Per Snap Inc.’s Q1 2026 SEC 8-K filing and 10-Q for the quarter ended March 31, 2026:
| Period | Total Revenue | Ad Revenue | Other Revenue | YoY Growth |
|---|---|---|---|---|
| Q1 2026 | $1,528.8 million | $1,243.5 million (+3%) | $285.3 million (+87%) | +12% |
| Q4 2025 | ~$1,479 million | ~$1,230 million | ~$249 million | +5% |
| Q1 2025 | $1,363.2 million | — | — | — |
| Q2 2026 Guidance | $1,520–1,550 million | — | — | +10–12% est. |
Snap’s 87% year-over-year growth in Other Revenue to $285 million in Q1 2026 is the most significant strategic signal in its financial reporting. Per the Q1 2026 investor letter, this growth was “mainly from Snapchat+ subscriptions, Memories Storage, and early traction for Lens+.” If annualized, Q1 2026 Other Revenue implies a run rate of approximately $1.14 billion — confirming Snap’s statement that direct revenue products crossed the $1 billion annualized run rate.
Key restructuring context: In April 2026, Snap announced a restructuring plan expected to reduce its annualized cost structure by over $500 million in H2 2026, including a ~16% global headcount reduction with $95–130 million in pre-tax charges. This is reflected in Q2 2026 EBITDA guidance of $175–200 million — lower than Q1 2026’s $233 million, partly due to restructuring charges.
ARPU by Region (SEC-Verified)
Per Snap’s Q1 2026 10-Q:
| Region | Q1 2026 ARPU | Q1 2025 ARPU | YoY Change |
|---|---|---|---|
| North America | $9.23 | $8.38 | +10% |
| Europe | $3.34 | $2.26 | +48% |
| Rest of World | $1.20 | $1.16 | +3% |
| Global | $3.17 | $2.96 | +7% |
Europe’s +48% ARPU growth is the most dramatic regional monetization improvement in Snap’s Q1 2026 filing, reflecting improving ad performance tools and direct response adoption across European markets. However, even at $3.34, European ARPU remains only 36% of North American ARPU — illustrating the scale of monetization headroom in non-U.S. markets.
Snapchat+ Subscription Growth Trajectory
| Quarter | Snapchat+ Subscribers | ARR |
|---|---|---|
| Q2 2025 | ~16 million | ~$700 million |
| Q4 2025 | ~22 million | ~$900 million |
| Q1 2026 | 25 million+ | $1 billion+ |
Snapchat+ launched in June 2022. Crossing 25 million subscribers and $1 billion ARR in under 4 years represents one of the fastest subscription growth trajectories in social media history — faster than Twitter/X Blue at comparable revenue scale.
Snapchat AR Statistics
Augmented reality is Snapchat’s most distinctive product differentiator and its longest-term strategic bet. Snap has invested over $3 billion in AR hardware and software over 11 years — more than any consumer tech company other than Meta and Apple in the wearables/AR category.
AR Platform Scale
Per Snap Inc.’s Q1 2026 SEC 8-K:
| Metric | Value | Source |
|---|---|---|
| AR Lens interactions per day | 9 billion+ | Snap Q1 2026 8-K (SEC) |
| Snapchatters engaging with AR daily | 75% | Snap Q1 2026 8-K (SEC) |
| AR Lenses submitted in Q1 2026 | 400,000+ (+150% YoY) | Snap Q1 2026 8-K (SEC) |
| Total AR Lenses created ever | 4 million+ | Snap Q2 2025 Investor Letter |
| Lens Studio developers worldwide | 400,000+ | Snap official |
| AR investment total (11 years) | $3 billion+ | Snap official |
The 9 billion daily AR interaction figure is the largest deployed AR metric of any platform in the world. For context, Meta has not publicly disclosed comparable AR interaction rates for its effects across Facebook and Instagram. Apple’s Vision Pro has fewer than 1 million units sold. Snapchat’s AR reach — reaching 75% of its 483 million daily users — makes it structurally the world’s largest AR computing platform by engaged user count.
Specs — Snapchat’s AR Glasses
Snap’s Specs consumer AR glasses represent its highest-stakes long-term bet. Key milestones:
- AWE 2025 (June 2025): Spiegel announced next-generation Specs for 2026 consumer launch, built on Snapdragon SoC in partnership with Qualcomm
- Q1 2026 expansion: Qualcomm partnership expanded for future Specs generations
- Specs differentiation vs. Meta Ray-Bans: True see-through AR overlays, on-device AI, Snap OS with OpenAI and Gemini integration, 40+ language ASR
- Q1 2026 Specs Lens creation: 28% year-over-year increase in Lens submissions for Specs
- Strategic position: Specs consumer launch expected 2026 — ahead of Meta’s Orion AR glasses (2027) and Google’s Android XR glasses (2026+)
Snapchat Advertising Statistics
Ad Platform Performance
Per Q1 2026 SEC disclosures and investor letter:
| Metric | Value | Source |
|---|---|---|
| Advertising revenue Q1 2026 | $1.243 billion | Snap Q1 2026 8-K (SEC) |
| Ad revenue YoY growth Q1 2026 | +3% | Snap Q1 2026 8-K (SEC) |
| Ad impressions YoY growth Q1 2026 | +17% | Snap Q1 2026 10-Q |
| Cost per impression YoY change | −12% | Snap Q1 2026 10-Q |
| Sponsored Snaps per-impression CTR increase (Q1) | +226% | Snap Q1 2026 8-K (SEC) |
| Sponsored Snaps 7-day conversion volume increase | +59% | Snap Q1 2026 8-K (SEC) |
| Dynamic Product Ads revenue growth YoY | +30% | Snap Q1 2026 8-K (SEC) |
| Dynamic Product Ads small/medium business growth | 2× YoY | Snap Q1 2026 8-K (SEC) |
| North America revenue Q1 2026 | ~$849 million | Snap Q1 2026 10-Q |
| North America revenue share | ~55.5% | Derived from Snap SEC data |
Advertising Benchmarks
| Metric | Snapchat | TikTok | Notes | |
|---|---|---|---|---|
| Average CPM (U.S.) | $7.50 | $8.50 | $9.50 | Industry benchmark estimates |
| 13–24 reach vs. Facebook+Instagram | More | Combined less | — | Snap official advertising claim |
| Gen Z brand interaction rate | 75%+ weekly | — | — | Sprout Social 2026 Content Report |
| Brands with active Snapchat presence | ~30% | — | — | Sprout Social |
The 226% improvement in Sponsored Snaps per-impression CTR is the most dramatic ad performance improvement disclosed in Snap’s Q1 2026 filing — driven by the launch of AI Sponsored Snaps, which enable brands to engage users through interactive AI-powered conversations in Chat.
Snapchat vs. Competing Platforms
| Metric | Snapchat | TikTok | YouTube | |
|---|---|---|---|---|
| Global DAU | 483 million | N/A disclosed | N/A disclosed | N/A disclosed |
| Global MAU | 956 million | ~2.21B (ad tools) | 3 billion | ~2.7 billion |
| Q1 2026 revenue | $1.53 billion | — | ~$10B+ (est.) | $9.88 billion (ads) |
| Global ARPU (Q1 2026) | $3.17 | — | ~$11.68 est. | — |
| Primary content format | AR, camera, messaging | Short video | Reels, photos | Long-form + Shorts |
| Core demographic | 13–34 (dominant) | 18–24 | 18–34 | All ages |
| Subscription product | Snapchat+ (25M) | TikTok LIVE subs | — | YouTube Premium (125M) |
| AR investment | $3B+ (11 years) | Limited | Limited | Via Google |
| Profitability | Net loss ($89M Q1) | Profitable (est.) | Profitable (Meta) | Profitable (Alphabet) |
Snapchat’s structural competitive advantage is specificity: it is the dominant daily-communication platform for 13–34 year-olds in Western markets, with an engagement depth (75% of users using AR daily, checking app 30+ times/day for U.S. teens) that no competitor matches in this demographic. Its structural vulnerability is revenue concentration in North America (55.5% of revenue from 19% of users) and the North America DAU decline (−7% YoY in Q1 2026).
Methodology
Data Collection
Axis Intelligence Research compiled this dataset through a multi-source verification process conducted in June 2026:
- Primary financial and user data: Snap’s Q1 2026 SEC 8-K (fetched directly from sec.gov) provides all official user and revenue figures used in this article. All ARPU figures and regional breakdowns are extracted from Snap’s 10-Q for the quarter ended March 31, 2026.
- SADI metric: Fully disclosed cross-source calculation using SEC-reported revenue and DAU by region. All inputs are primary verified from Snap’s own SEC filings.
- Snapchat+ subscriber data: The 25 million figure and $1 billion ARR milestone are confirmed via Snap’s Q1 2026 investor letter and multiple credible secondary sources citing Snap’s disclosure.
- AR data: The 9 billion daily AR interactions and 75% daily AR engagement rate are official disclosures in the Q1 2026 8-K.
- Teen demographics: Pew Research Center “Teens, Social Media and AI Chatbots 2025” primary survey, linked directly.
- Restructuring: April 2026 restructuring announcement cited from Snap’s official disclosure.
Limitations
- Snap’s ARPU is defined as quarterly revenue divided by average DAUs — a ratio that will differ from per-capita revenue for non-daily users.
- The 10-Q regional revenue breakdown uses geographic estimates based on where advertising impressions are delivered, which approximates but does not perfectly reflect user-level monetization.
- The North America DAU decline trajectory requires monitoring across Q2–Q4 2026 to determine if it represents a structural trend or a temporary effect of reduced marketing investment.
- Country-level user figures for Snapchat are based on advertising tool estimates; Snap does not disclose country-level user data in SEC filings.
- Snapchat+ subscriber figures (25 million) are confirmed via investor letter, not formal SEC financial table disclosure.
Confidence Tiers
| Tier | Definition | Examples |
|---|---|---|
| Primary verified | Snap SEC 8-K or 10-Q filing | DAU 483M; MAU 956M; revenue $1,529M; ARPU by region; AR 9B/day |
| Primary — investor letter | Snap’s quarterly investor letter | Snapchat+ 25M subscribers, $1B ARR; Snap Map 450M MAU |
| Primary — survey | Pew Research Center | U.S. teen Snapchat usage 55%; daily 46% |
| Directional-institutional | Industry benchmarks | CPM comparisons; brand adoption rates |
| Directional-calculated | Axis Intelligence SADI | NA ARPU premium 7.7×; 19% users / 55.5% revenue |
About This Dataset
Update cadence: Quarterly — next review September 2026, aligned with Snap Inc. Q2 2026 earnings (expected August 2026). License: Creative Commons Attribution 4.0 International (CC BY 4.0). Citation requirement: Reference Axis Intelligence with a link to https://www.axis-intelligence.com/snapchat-statistics/. Corrections: [email protected]. Applied within 48 hours. Dataset download: Download the Snapchat Statistics 2026 CSV — CC BY 4.0
Cite This Research
APA: Axis Intelligence Research & Rivera, A. (2026, June 14). Snapchat statistics 2026: Users, revenue, AR & advertising data. Axis Intelligence. https://www.axis-intelligence.com/snapchat-statistics/
MLA: Axis Intelligence Research and Alex Rivera. “Snapchat Statistics 2026: Users, Revenue, AR & Advertising Data.” Axis Intelligence, 14 June 2026, www.axis-intelligence.com/snapchat-statistics/.
Chicago: Axis Intelligence Research and Alex Rivera. “Snapchat Statistics 2026: Users, Revenue, AR & Advertising Data.” Axis Intelligence, June 14, 2026. https://www.axis-intelligence.com/snapchat-statistics/.
Frequently Asked Questions
How many users does Snapchat have in 2026?
Snapchat reached 956 million monthly active users and 483 million daily active users in Q1 2026, both growing 5% year-over-year, per Snap Inc.’s official Q1 2026 SEC 8-K filing (May 6, 2026). CEO Evan Spiegel has stated publicly that the platform is on track to cross 1 billion global users by end of 2026.
How much revenue does Snapchat make?
Snapchat generated $1.529 billion in Q1 2026 revenue (+12% YoY), comprising $1.243 billion in advertising revenue (+3%) and $285 million in Other Revenue (+87%), per Snap’s Q1 2026 SEC 8-K. The annualized revenue run rate is approximately $6.1 billion. Q2 2026 guidance is $1.52–1.55 billion.
How many Snapchat+ subscribers are there?
Snapchat+ and Snap’s direct subscription products (including Snapchat+, Lens+, Snapchat Platinum, Memories Storage, and Creator Subscriptions) surpassed 25 million subscribers and crossed a $1 billion annualized revenue run rate in Q1 2026, per Snap’s investor letter.
What is the Axis Intelligence SADI?
The Snapchat ARPU Divergence Index (SADI) is an original Axis Intelligence metric quantifying Snap’s geographic monetization gap using SEC-reported ARPU figures. North America ARPU ($9.23) is 7.7× higher than Rest of World ARPU ($1.20), yet North America represents only 19% of daily users while generating 55.5% of revenue. This divergence is the defining structural tension in Snap’s business model. Released CC BY 4.0.
How many times per day do Snapchatters use AR?
Snapchat users engaged with AR Lenses more than 9 billion times per day on average in Q1 2026, with 75% of Snapchatters engaging with AR every day — per Snap Inc.’s official Q1 2026 SEC 8-K filing. More than 400,000 AR Lenses were submitted in Q1 alone, up 150% year-over-year, driven by Snap’s AI-powered Easy Lens creation tool.
What percentage of teens use Snapchat?
Per Pew Research Center’s “Teens, Social Media and AI Chatbots 2025” survey (1,458 U.S. teens ages 13–17, September–October 2025), approximately 55% of U.S. teens use Snapchat, with 46% visiting it daily. Snap claims the platform reaches more 13–24 year-olds than Instagram and Facebook combined in the U.S., UK, France, Netherlands, and Australia.
What is Snapchat’s North America ARPU?
North America ARPU reached $9.23 in Q1 2026 (+10% YoY), per Snap’s 10-Q SEC filing. This compares to Europe ARPU of $3.34 (+48% YoY) and Rest of World ARPU of $1.20 (+3% YoY). Global ARPU was $3.17 (+7% YoY). North America’s ARPU is 2.9× the global average and 7.7× the Rest of World average.
Is Snapchat profitable?
Not yet on a GAAP basis. Net loss improved to $89 million in Q1 2026 (down from $140 million in Q1 2025), a 36% improvement year-over-year. Adjusted EBITDA reached $233 million in Q1 2026 (+115% YoY), with free cash flow of $286 million (+150% YoY). The restructuring announced in April 2026 (−16% headcount, $500M+ annualized cost reduction) is intended to accelerate the path to GAAP profitability.
What are Snapchat Specs?
Specs is Snap’s consumer AR glasses product, launched in 2026 as a standalone wearable computer with see-through lenses overlaying digital content. Built on Qualcomm’s Snapdragon platform, running Snap OS with OpenAI and Google Gemini integration, Specs represents Snap’s attempt to define the consumer AR computing market ahead of Meta’s Orion (expected 2027) and Google’s Android XR glasses.
Why did Snapchat’s North America users decline?
North America DAU fell 7% year-over-year to 92 million in Q1 2026. Snap attributed this to a deliberate reduction in community growth marketing investment in Q4 2025 that carried into Q1 2026. This decline is commercially significant because each North American DAU generates 7.7× more revenue than a Rest-of-World DAU (Axis SADI metric), making the domestic user decline far more impactful than headline global growth numbers suggest.
Article published June 14, 2026. This page is part of Axis Intelligence’s living statistics library — updated quarterly. All financial figures are sourced from Snap Inc.’s official SEC filings except where explicitly noted.
Embed This Research
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Data: <a href="https://www.axis-intelligence.com/snapchat-statistics/" style="color:#fffc00;background:#fffc00;color:#111;">Snapchat Statistics 2026 — Axis Intelligence Research</a>
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<th style="padding:8px;text-align:left;border-bottom:2px solid #e5e7eb;">Metric</th>
<th style="padding:8px;text-align:right;border-bottom:2px solid #e5e7eb;">Value</th>
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<tr><td style="padding:8px;border-bottom:1px solid #f3f4f6;">Daily Active Users (Q1 2026)</td><td style="padding:8px;text-align:right;font-weight:bold;">483 million</td></tr>
<tr><td style="padding:8px;border-bottom:1px solid #f3f4f6;">Monthly Active Users (Q1 2026)</td><td style="padding:8px;text-align:right;font-weight:bold;">956 million</td></tr>
<tr><td style="padding:8px;border-bottom:1px solid #f3f4f6;">Q1 2026 Revenue</td><td style="padding:8px;text-align:right;font-weight:bold;">$1.53B (+12% YoY)</td></tr>
<tr><td style="padding:8px;border-bottom:1px solid #f3f4f6;">SADI: NA ARPU premium (Axis original)</td><td style="padding:8px;text-align:right;font-weight:bold;">7.7× vs. Rest of World</td></tr>
<tr><td style="padding:8px;">AR Lens daily interactions</td><td style="padding:8px;text-align:right;font-weight:bold;">9 billion+</td></tr>
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Sources: Snap Inc. Q1 2026 SEC 8-K; 10-Q; Pew Research 2025. SADI is an Axis Intelligence original metric (CC BY 4.0).<br>
<a href="https://www.axis-intelligence.com/snapchat-statistics/" style="color:#0064e0;">Full dataset → axis-intelligence.com</a>
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