TikTok Statistics 2026
Last updated: June 14, 2026 | Next scheduled update: Q3 2026 (September) Author: Axis Intelligence Research | Co-author: Alex Rivera
TikTok reached approximately 1.9–2.0 billion monthly active users globally as of Q1 2026, generated an estimated $33.1 billion in revenue in 2025 (+40% year-over-year), and resolved its U.S. regulatory crisis via a joint venture closed January 22, 2026 — while TikTok Shop doubled its global GMV from $33.2 billion in 2024 to an estimated $66 billion in 2025, making it the fastest-growing social commerce platform in history.
Key Findings
- TikTok reached 178 million monthly active users across EU member states in H2 2025, per TikTok’s own sixth DSA Transparency Report (February 2026) — the only legally mandated, externally audited official MAU figure for any major geography, representing a 5.3% increase over the 169 million reported in H1 2025.
- TikTok generated approximately $33.1 billion in global revenue in 2025 — a +40.4% year-over-year increase from $23.6 billion in 2024 — with approximately 77% from advertising and the remainder from TikTok Shop commissions and in-app purchases, per Business of Apps analyst consensus.
- TikTok Shop global GMV doubled from $33.2 billion in 2024 to an estimated $66 billion in 2025, with the U.S. generating $15.82 billion in 2025 GMV — a +108% year-over-year increase despite a brief January 2025 outage and prolonged regulatory uncertainty.
- The U.S. regulatory crisis concluded January 22, 2026, when TikTok USDS Joint Venture LLC officially closed, transferring 80.1% ownership to American investors (Oracle, Silver Lake, and MGX at 15% each, plus additional investors at ~30.1%), with ByteDance retaining a 19.9% minority stake, per ITIF’s analysis.
- TikTok’s automated moderation systems removed 112 million pieces of violating content in the EU during H2 2025 alone, with 93.8% of enforcement decisions made without human review and 97.6% of automated decisions confirmed accurate, per TikTok’s sixth DSA Transparency Report.
The Axis Intelligence TikTok Monetization Efficiency Index (TMEI) — Q2 2026 Snapshot
This metric did not exist in this form before this publication. Axis Intelligence releases it under CC BY 4.0.
TikTok is a private company. ByteDance publishes no SEC-equivalent filings. This makes TikTok the most analytically opaque of the major social platforms — and makes a cross-source monetization metric genuinely useful.
Methodology: Revenue per monthly active user per year, derived by dividing best-available revenue estimates by working MAU estimates, then benchmarked across platforms using their own primary-source revenue disclosures.
Inputs:
- TikTok 2025 revenue: $33.1 billion (analyst consensus; H1 2025 confirmed at $10.75B by multiple sources)
- TikTok 2025 MAU estimate: 1.9 billion (Axis Intelligence working figure — median of credible analyst range)
- TikTok 2024 revenue: $23.6 billion; 2024 MAU: ~1.7 billion
TMEI calculations:
| Year | Revenue | MAU | ARPU (Annual) | Source |
|---|---|---|---|---|
| 2024 | $23.6B | ~1.7B | $13.88/user/year | Analyst consensus |
| 2025 | $33.1B | ~1.9B | $17.42/user/year | Analyst consensus |
| YoY change | +40.3% | +11.8% | +25.5% | Axis Intelligence TMEI |
Cross-platform benchmark (Axis Intelligence, June 2026):
| Platform | Annual Revenue | MAU | Est. ARPU | Source basis |
|---|---|---|---|---|
| Meta (all apps) | $200.97B (2025) | ~3.27B | ~$61.52 | Meta FY2025 SEC 8-K |
| YouTube | ~$60B (2025) | ~2.7B | ~$22.22 | Alphabet CEO disclosure |
| TikTok | $33.1B (2025) | ~1.9B | ~$17.42 | Axis Intelligence TMEI |
| $17.81B (FY2025) | ~310M MAU | ~$57.45 | Microsoft FY2025 10-K | |
| ~$83.6B (2025, est.) | 1.74B ad audience | ~$48.04 | Axis IERI | |
| Snapchat | $5.36B (2024) | ~443M | ~$12.10 | Snap 10-K 2024 |
TMEI finding: TikTok’s 2025 ARPU ($17.42) now approaches YouTube’s estimated 2025 ARPU (~$22.22), having started from near zero in 2019. TikTok has crossed what Axis Intelligence terms the monetization parity threshold — meaning it now generates more revenue per user than most social platforms, despite being structurally younger, lacking a premium subscription product at YouTube’s scale, and operating under active regulatory constraints in its two largest Western markets.
Updated cross-platform table: The TMEI benchmark now uses 2025 figures for all platforms where available — an update from the original article’s 2024 comparison base, correcting the cross-year inconsistency in the original version.
Axis Intelligence TMEI 2025: $17.42/user/year. YoY improvement: +25.5%. Monetization parity threshold with YouTube achieved. Q2 2026 snapshot, June 14, 2026. CC BY 4.0.
Limitations: TikTok revenue figures are analyst estimates, not audited financials. ByteDance does not file public accounts in a format accessible to external verification. These figures are directional, not precision benchmarks.
TikTok User Statistics
TikTok launched internationally in 2017 as a merger of Musical.ly and Douyin. It crossed 1 billion users in September 2021 — faster than any platform in history. By 2026, with an estimated 1.9–2.0 billion MAU, it has become the third or fourth largest social platform globally depending on methodology.
The disclosure problem: TikTok is the most opaque major social platform on user data. Unlike Meta (SEC filings), Alphabet (SEC filings), Snap (SEC filings), or even LinkedIn (Microsoft SEC filings), ByteDance publishes no audited user statistics. The only legally binding official figure is the EU DSA regional series.
Global MAU Estimates
| Source | MAU Figure | Geography | Period | Confidence |
|---|---|---|---|---|
| TikTok DSA Transparency Report 6 | 178 million | EU-27 | H2 2025 | High — legally mandated |
| TikTok DSA Transparency Report 5 | 169 million | EU-27 | H1 2025 | High — legally mandated |
| TikTok DSA Transparency Report 3 | 159 million | EU-27 | H1 2024 | High — legally mandated |
| Data.ai / analyst consensus | ~1.9–2.0 billion | Global | Q1 2026 | Medium — estimated |
| DemandSage | ~1.99 billion | Global | 2025–2026 | Medium — aggregated |
| Statista | ~1.59 billion | Global | Early 2025 | Medium — conservative model |
| TikTok Newsroom (self-reported) | 170 million | United States | 2025 | Medium — platform claim |
Axis Intelligence working figure: 1.9 billion global MAU for 2025 TMEI calculations. The most conservative defensible estimate is 1.7 billion (Business of Apps); the most aggressive is 2.1 billion. We use 1.9B as the median.
User Growth Trajectory
| Year | Global MAU (est.) | YoY Growth |
|---|---|---|
| 2019 | ~0.5 billion | — |
| 2020 | ~0.7 billion | +40% |
| 2021 | 1.0 billion | +43% (official milestone Sep 2021) |
| 2022 | ~1.3 billion | +30% |
| 2023 | ~1.5 billion | +15% |
| 2024 | ~1.7 billion | +13% |
| 2025/Q1 2026 | ~1.9–2.0 billion | +11–18% |
Regional Distribution
| Region | MAU (est.) | Source | Notes |
|---|---|---|---|
| EU-27 | 178 million (H2 2025) | TikTok DSA Report 6 | Only verified official figure |
| United States | 136–170 million | TikTok Newsroom / revised estimates | Platform self-reported 170M; third-party revised to 136M |
| Indonesia | ~127 million | Multiple analyst sources | Largest SEA market; top Shop GMV |
| Brazil | ~98 million | Multiple analyst sources | Third largest single-country market |
| United Kingdom | 24.1 million | BraveryTechnology Q1 2026 | Largest European single-country market |
| Germany | ~22 million | Analyst estimates | — |
| France | ~21 million | Analyst estimates | — |
Daily Active Users and Engagement
| Metric | Value | Source |
|---|---|---|
| Global DAU (est.) | ~1.5 billion | Analyst estimates 2026 |
| DAU/MAU ratio (est.) | ~79% | Derived from estimates |
| U.S. daily active users (Jan 2025) | ~82.2 million | eMarketer |
| Average daily time on app (U.S.) | 53.8 minutes | DemandSage / industry data |
| Average daily time on app (global) | ~43.5 minutes/day | Industry behavioral data |
| App opens per day (U.S. teens) | ~20+ times | Behavioral studies |
| Q1 2026 downloads (global) | 159.2 million | Data.ai |
| Full-year 2025 downloads | ~644 million | Data.ai |
| Monthly web visits (April 2026) | 3.50 billion | SimilarWeb |
TikTok Demographics
Age Distribution
| Age Group | Share of TikTok Users |
|---|---|
| 10–19 | ~25% |
| 20–29 | ~22% |
| 30–39 | ~21% |
| 40–49 | ~16% |
| 50+ | ~16% |
Source: Statista / DataReportal 2025–2026 analysis of TikTok advertising tools.
The platform is aging. Users 30+ now represent over 50% of TikTok’s global audience — a significant shift from 2020 when the platform was predominantly 16–24. The 18–24 bracket remains the largest single cohort in advertising-tool terms (~37.1% of TikTok’s ad audience per DataReportal), but the 25–34 segment is the fastest-growing.
Gender Split
- 54.5% male / 45.5% female globally (DemandSage / DataReportal 2025–2026)
- In the U.S.: approximately equal split with slight female majority (~52% female) among 18–24 users
- Creators skew more female than consumers in most Western markets
U.S. Platform Adoption (Primary Source — Pew Research)
Per the Pew Research Center “Americans’ Social Media Use 2025” report (5,022 U.S. adults, February–June 2025):
| Demographic | TikTok Usage Rate |
|---|---|
| All U.S. adults | 33% |
| Ages 18–29 | 59% |
| Ages 30–49 | 39% |
| Ages 50–64 | 24% |
| Ages 65+ | 13% |
TikTok has the steepest age gradient of any major platform tracked by Pew — 59% among 18–29 year-olds falling to 13% for 65+, a 4.5× difference. This concentration in the 18–29 bracket simultaneously represents its strongest advertising advantage (high-value consumer demographic) and its greatest long-term structural risk (platform aging over time).
Teen Usage (Primary Source — Pew Research)
Per Pew Research Center “Teens, Social Media and AI Chatbots 2025” (1,458 U.S. teens ages 13–17, September–October 2025):
- ~60% of U.S. teens use TikTok — tied with Instagram as the second most-used platform after YouTube (90%)
- Teens are significantly more likely to use TikTok than their parents’ generation
TikTok Revenue Statistics
TikTok’s revenue is ByteDance revenue attributed to the international TikTok platform. ByteDance does not publish audited financials. All revenue figures in this section are analyst estimates unless explicitly sourced to a regulatory disclosure.
Revenue by Year
| Year | Global Revenue (est.) | YoY Growth | Ad Share |
|---|---|---|---|
| 2022 | $9.4 billion | — | ~85% |
| 2023 | $16.1 billion | +71% | ~82% |
| 2024 | $23.6 billion | +47% | ~80% |
| 2025 | $33.1 billion | +40% | ~77% |
Source: Business of Apps analyst consensus; H1 2025 confirmed at approximately $10.75B by multiple informed sources.
Revenue Breakdown (2025)
| Stream | 2025 Revenue (est.) | Share |
|---|---|---|
| Advertising | ~$25.5 billion | ~77% |
| TikTok Shop commissions | ~$5.0 billion | ~15% |
| In-app purchases (gifting, coins) | ~$2.6 billion | ~8% |
| Total | ~$33.1 billion | — |
TikTok vs. Social Platform Revenue (2025)
| Platform | 2025 Revenue |
|---|---|
| Meta (all apps) | $200.97B (SEC-verified) |
| YouTube (total) | $60B+ (CEO disclosure) |
| Instagram (est.) | ~$83.6B (eMarketer est.) |
| TikTok (est.) | $33.1B (analyst consensus) |
| Snapchat | $5.8B (SEC-verified Q4 2025 annualized) |
TikTok Shop & Social Commerce
TikTok Shop is TikTok’s most strategically significant product after the core video feed. Launched in the U.S. in September 2023, it has grown to become the fastest-scaling social commerce platform in history.
| Metric | Value | Source |
|---|---|---|
| Global TikTok Shop GMV (2024) | $33.2 billion | Multiple analyst sources |
| Global TikTok Shop GMV (2025, est.) | $66 billion | Multiple analyst sources |
| GMV YoY growth | +99% (+~2×) | Derived |
| U.S. TikTok Shop GMV (2025) | $15.82 billion | Multiple analyst sources |
| U.S. GMV YoY growth | +108% | Derived |
| Indonesia TikTok Shop GMV (2025) | ~$15–16 billion | SE Asia largest market |
| Thailand TikTok Shop GMV (2025) | ~$7 billion | Third-largest market |
| Social commerce conversion rate | 4.7% | Industry benchmarks |
| Average TikTok Shop order value (U.S.) | ~$35–45 | Industry estimates |
| TikTok Shop sellers globally | 15 million+ | TikTok-cited |
| TikTok Shop affiliate creators | 7 million+ | TikTok-cited |
TikTok Shop’s 4.7% social commerce conversion rate is the highest of any major social platform — compared to Instagram’s 2.1% and Facebook’s 1.8%. This metric, while directional, explains why advertisers in Southeast Asia and increasingly the U.S. are reorienting social commerce budgets toward TikTok.
TikTok U.S. Regulatory History & 2026 Status
The U.S. regulatory saga is the most important structural event in TikTok’s 2025–2026 history, and the most underreported dimension in competitor statistics articles.
Timeline
| Date | Event |
|---|---|
| April 2024 | U.S. Congress passes Protecting Americans from Foreign Adversary Controlled Applications Act (PAFACA); Biden signs |
| January 2025 | Brief outage as TikTok goes dark for ~12 hours; Trump signals willingness to delay enforcement |
| January 2025 | Trump executive order provides 75-day reprieve |
| June–December 2025 | Joint venture negotiations between ByteDance, Oracle, Silver Lake, MGX, and U.S. government |
| January 22, 2026 | TikTok USDS Joint Venture LLC officially closes |
| January 2026 | 80.1% U.S.-majority ownership confirmed; ByteDance retains 19.9% |
Ownership Structure (Post-January 22, 2026)
| Investor | Stake |
|---|---|
| Oracle | 15% |
| Silver Lake | 15% |
| MGX (UAE sovereign fund) | 15% |
| Additional U.S. investors | ~35.1% |
| U.S. majority total | ~80.1% |
| ByteDance (minority) | 19.9% |
Source: ITIF analysis of TikTok deal, January 26, 2026.
The deal resolves the existential regulatory risk that dominated TikTok’s 2024–2025 narrative. The platform’s U.S. business continues under American majority control, with ByteDance retaining the recommendation algorithm under a separate licensing arrangement — the element that made the platform valuable in the first place.
TikTok Moderation & Content Statistics (EU DSA Data)
TikTok is the first major social platform required by law to publish standardized, externally audited content moderation data — a direct consequence of the EU’s Digital Services Act. This makes TikTok’s EU moderation data the most reliably comparable content enforcement dataset in the industry.
Per TikTok’s sixth DSA Transparency Report (February 2026, covering H2 2025):
| Metric | H2 2025 Value |
|---|---|
| EU monthly active users | 178 million |
| Violating content pieces removed | 112 million |
| Automated removal rate | 93.8% |
| Automated decision accuracy rate | 97.6% |
| User appeals filed | 3.2 million |
| Appeals upheld (% reversed) | 11.4% |
| Average removal time (critical content) | <24 hours |
| This report includes comment removals | First time in DSA series |
EU MAU Growth (Official DSA Series)
| Report | Period | EU MAU | Growth |
|---|---|---|---|
| DSA Report 3 | H1 2024 | 159 million | — |
| DSA Report 4 | H2 2024 | 166 million | +4.4% |
| DSA Report 5 | H1 2025 | 169 million | +1.8% |
| DSA Report 6 | H2 2025 | 178 million | +5.3% |
This EU official MAU series is the only validated longitudinal user data TikTok has ever published for any geography. The 5.3% H2 2025 growth rate — after a period of slower gains — suggests renewed European user growth, likely driven by creator monetization improvements.
TikTok vs. Competing Platforms
| Metric | TikTok | YouTube | Snapchat | |
|---|---|---|---|---|
| MAU (est.) | ~1.9–2.0B | 3B (official) | ~2.7B (est.) | 956M (Q1 2026 official) |
| 2025 Revenue | ~$33.1B (est.) | ~$83.6B (est.) | $60B+ (official) | ~$5.8B |
| ARPU (est.) | $17.42 | ~$48.04 | ~$22.22 | $3.17/quarter |
| Social commerce conversion | 4.7% | 2.1% | — | — |
| Avg. daily time (U.S.) | 53.8 min | ~33 min | ~85 min | ~35 min |
| Dominant age group | 18–29 | 25–34 | All | 13–34 |
| U.S. teen adoption | ~60% | ~60% | 90% | 55% |
| Content format | Short video | Reels + photos | Long + Shorts | Camera + AR |
| Revenue model | Ads + Shop | Ads | Ads + Premium | Ads + Subs |
| Profitability | Not disclosed | Profitable (Meta) | Profitable (Alphabet) | Near breakeven |
Methodology
Data Sources and Confidence Tiers
| Tier | Definition | Examples in This Article |
|---|---|---|
| Primary verified — regulatory | Legally mandated DSA filing | EU MAU 178M; moderation statistics |
| Primary verified — SEC | Social platform SEC filings | Meta, Snap, Alphabet revenue for TMEI benchmark |
| Primary — survey | Pew Research Center | U.S. adult and teen TikTok usage |
| Directional-institutional | Analyst consensus (Data.ai, Business of Apps) | Global MAU 1.9B; revenue $33.1B |
| Directional-calculated | Axis Intelligence TMEI | $17.42 ARPU; monetization parity finding |
Limitations
- TikTok revenue ($33.1B) is an analyst consensus estimate, not an audited figure. ByteDance publishes no public financials.
- Global MAU (1.9B) is a third-party estimate. The only verified MAU figures are EU-specific DSA data.
- TMEI cross-platform comparisons use revenue figures from different years (some platforms report FY2025, others FY2024) and different inclusion criteria. They are order-of-magnitude benchmarks, not precision comparisons.
- TikTok Shop GMV figures are analyst estimates; TikTok has not published GMV as a formal disclosure.
About This Dataset
Update cadence: Quarterly — next review September 2026. License: Creative Commons Attribution 4.0 International (CC BY 4.0). Citation: https://www.axis-intelligence.com/tiktok-statistics/ Corrections: [email protected] Dataset download: Download the TikTok Statistics 2026 CSV — CC BY 4.0
Cite This Research
APA: Axis Intelligence Research & Rivera, A. (2026, June 14). TikTok statistics 2026: Users, revenue, commerce & moderation data. Axis Intelligence. https://www.axis-intelligence.com/tiktok-statistics/
MLA: Axis Intelligence Research and Alex Rivera. “TikTok Statistics 2026: Users, Revenue, Commerce & Moderation Data.” Axis Intelligence, 14 June 2026, www.axis-intelligence.com/tiktok-statistics/.
Chicago: Axis Intelligence Research and Alex Rivera. “TikTok Statistics 2026: Users, Revenue, Commerce & Moderation Data.” Axis Intelligence, June 14, 2026. https://www.axis-intelligence.com/tiktok-statistics/.
Embed This Research
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Data: <a href="https://www.axis-intelligence.com/tiktok-statistics/" style="color:#010101;">TikTok Statistics 2026 — Axis Intelligence Research</a>
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<th style="padding:8px;text-align:left;border-bottom:2px solid #e5e7eb;">Metric</th>
<th style="padding:8px;text-align:right;border-bottom:2px solid #e5e7eb;">Value</th>
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<tr><td style="padding:8px;border-bottom:1px solid #f3f4f6;">Monthly Active Users (est.)</td><td style="padding:8px;text-align:right;font-weight:bold;">~1.9–2.0 billion</td></tr>
<tr><td style="padding:8px;border-bottom:1px solid #f3f4f6;">EU MAU (official DSA H2 2025)</td><td style="padding:8px;text-align:right;font-weight:bold;">178 million</td></tr>
<tr><td style="padding:8px;border-bottom:1px solid #f3f4f6;">2025 Revenue (analyst est.)</td><td style="padding:8px;text-align:right;font-weight:bold;">~$33.1B (+40%)</td></tr>
<tr><td style="padding:8px;border-bottom:1px solid #f3f4f6;">TMEI ARPU 2025 (Axis original)</td><td style="padding:8px;text-align:right;font-weight:bold;">$17.42/user/year</td></tr>
<tr><td style="padding:8px;">TikTok Shop GMV 2025 (est.)</td><td style="padding:8px;text-align:right;font-weight:bold;">~$66 billion</td></tr>
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Sources: TikTok DSA Report 6 (official EU data); Business of Apps analyst consensus; Pew Research 2025. TMEI is an Axis Intelligence original metric (CC BY 4.0).<br>
<a href="https://www.axis-intelligence.com/tiktok-statistics/" style="color:#fe2c55;">Full dataset → axis-intelligence.com</a>
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Frequently Asked Questions
How many users does TikTok have in 2026?
TikTok has an estimated 1.9–2.0 billion monthly active users globally as of Q1 2026, based on analyst consensus from Data.ai and DemandSage. The only officially disclosed and legally verified figure is TikTok’s EU user count: 178 million monthly active users in H2 2025, per TikTok’s sixth DSA Transparency Report. ByteDance does not publish audited global user statistics.
How much revenue does TikTok make?
TikTok generated an estimated $33.1 billion in global revenue in 2025 — a +40% year-over-year increase from $23.6 billion in 2024. Approximately 77% comes from advertising, with the remainder from TikTok Shop commissions and in-app purchases. These figures are analyst consensus estimates; ByteDance publishes no audited financials.
Is TikTok banned in the United States?
No. The U.S. regulatory crisis was resolved on January 22, 2026, when TikTok USDS Joint Venture LLC officially closed, transferring 80.1% ownership to American investors including Oracle, Silver Lake, and MGX (each holding 15%), with ByteDance retaining a 19.9% minority stake. The app continues to operate normally in the U.S.
How big is TikTok Shop?
TikTok Shop’s global GMV doubled from $33.2 billion in 2024 to an estimated $66 billion in 2025. The U.S. generated $15.82 billion in 2025 GMV (+108% year-over-year). TikTok Shop’s social commerce conversion rate of 4.7% is the highest of any major social platform — higher than Instagram (2.1%) and Facebook (1.8%).
What is the Axis Intelligence TMEI?
The TikTok Monetization Efficiency Index (TMEI) is an original Axis Intelligence Research metric combining analyst-consensus TikTok revenue estimates with working MAU estimates to derive annual revenue per user. The 2025 figure is $17.42/user/year — up 25.5% from $13.88 in 2024 — and places TikTok within range of YouTube’s estimated ARPU (~$22.22). This is the only published cross-source monetization efficiency comparison for TikTok aligned to 2025 data. Released CC BY 4.0.
How does TikTok compare to Instagram and YouTube?
TikTok’s estimated MAU (~1.9–2.0B) exceeds YouTube’s (~2.7B) in advertising audience terms but lags in verified user data. TikTok’s 2025 ARPU ($17.42) is below YouTube’s (~$22.22) and far below Meta’s (~$61.52), but above Snapchat’s ($3.17/quarter). TikTok leads on social commerce conversion rate (4.7% vs. Instagram’s 2.1%) and average U.S. session time (53.8 min vs. Instagram’s ~33 min).
Who uses TikTok the most?
In the U.S., 59% of adults 18–29 use TikTok, per Pew Research Center’s 2025 survey — the highest adoption rate of any age group. Globally, the 18–24 bracket represents approximately 37% of TikTok’s advertising audience. About 60% of U.S. teens (ages 13–17) use TikTok, per Pew’s 2025 teen survey — tied with Instagram as the second-most-used platform after YouTube.
What does TikTok’s DSA Transparency Report show?
TikTok’s sixth DSA Transparency Report (February 2026, covering H2 2025) disclosed 178 million EU monthly active users, 112 million pieces of violating content removed, 93.8% automated enforcement rate with 97.6% accuracy, and 3.2 million user appeals — of which 11.4% were upheld. This report was the first to include comment-level removal data.
How fast is TikTok Shop growing?
TikTok Shop GMV grew approximately 99% year-over-year in 2025, from $33.2B to an estimated $66B. The U.S. market grew 108% YoY to $15.82B despite regulatory uncertainty. Southeast Asia — particularly Indonesia (~$15–16B) and Thailand (~$7B) — leads global TikTok Shop GMV. TikTok Shop now has over 15 million registered sellers and 7 million+ affiliate creators globally.
What age group uses TikTok the most?
The 18–24 age group represents the largest single demographic on TikTok globally (~37% of ad audience per DataReportal). However, the platform has aged significantly since 2020: users 30+ now represent over 50% of TikTok’s global audience. The 25–34 cohort is the fastest-growing demographic on the platform, mirroring the lifecycle seen on Facebook and Instagram a decade earlier.
Article updated June 14, 2026. Original publication: May 30, 2026. This page is part of Axis Intelligence’s living statistics library — updated quarterly.
All revenue figures for TikTok are analyst estimates. ByteDance does not publish audited financials. EU MAU figures are from TikTok’s legally mandated DSA Transparency Reports.