Tubi Statistics 2026
By Axis Intelligence Research
Co-author: Alex Rivera | Last updated: August 21, 2026 | License: CC BY 4.0
Tubi reached 110 million monthly active users in August 2026 — up 14% year over year — while its viewers streamed 13 billion hours over the preceding 12 months and its record fourth fiscal quarter saw revenue surge 35%. The platform crossed $1 billion in annual revenue and achieved profitability for the first time in September 2025, eleven years after launch.
Quick Answer
Tubi is Fox Corporation’s free, ad-supported streaming service, founded in 2014 and acquired by Fox for $440 million in 2020. As of August 2026, the platform reports 110 million monthly active users, a 2.3% all-time high share of total U.S. TV viewing (Nielsen, April 2026), 13 billion hours streamed in the last twelve months, and a 35% revenue surge in its most recent quarter. Nearly 60% of its audience is Gen Z or Millennial, and more than 95% of viewing is on-demand rather than linear.
Key Findings
- Axis Intelligence Research calculates that Tubi users stream approximately 9.8 hours per month on average, derived by dividing the platform’s 13 billion last-twelve-month hours by 110 million MAU over twelve months — a figure no platform or analyst has previously published in this normalized form.
- Tubi’s Nielsen TV share grew 64% in relative terms from July 2023 (1.4%) to April 2026 (2.3%), outpacing Peacock and Max on that measure and making it the second-largest FAST platform by U.S. viewing share after The Roku Channel.
- Fox paid $440 million for Tubi in 2020 (SEC EDGAR 8-K); the platform now generates more than $1 billion in annual revenue, confirmed by CEO Anjali Sud in October 2025 — meaning Fox’s annual return on the asset has exceeded the purchase price.
- Horror drives 53 million hours of monthly viewing on Tubi — approximately 4.9% of total annual viewing concentrated in a single genre — a depth that prompted the platform to make “Terror on Tubi” a permanent year-round hub rather than a seasonal campaign, as of August 18, 2026.
- Tubi’s Super Bowl LIX simulcast reached 15.5 million peak concurrent streaming viewers and 24 million unique viewers on game day, generating part of the $800 million-plus gross ad revenue Fox reported for the event — the most-streamed Super Bowl in history at the time.
How Many People Use Tubi?
Monthly Active Users by Year
Tubi has compounded its user base from 25 million in December 2019 — when Fox Corporation had not yet acquired it — to 110 million by the end of its fiscal fourth quarter in June 2026. The platform’s own press release from January 6, 2025 established the 97 million figure as the full-year 2024 benchmark. The June 17, 2025 announcement on foxcorporation.com confirmed the platform crossed 100 million for the first time in May of that year. The most recent figure — 110 million — appears in Tubi’s August 6, 2026 corporate press release.
| Period | MAU | Source |
|---|---|---|
| December 2019 | 25M | Tubi press release, February 2020 |
| 2020 (full year) | 33M | The Stream 2021, Tubi |
| 2022 (full year) | 64M | The Stream 2023, Tubi |
| September 2023 | 74M | Tubi press release, September 2023 |
| 2024 (full year) | 97M | Tubi press release, January 6, 2025 |
| May 2025 | 100M | Fox Corporation press release, June 17, 2025 |
| August 2026 | 110M | Tubi press release, August 6, 2026 |
One methodological note deserves disclosure. The MAU metric across AVOD platforms lacks a single industry-standard definition. Fox has not publicly clarified its minimum threshold — some platforms count an active user after as little as 15 seconds of viewing. As Deadline noted in January 2025, Tubi’s figure includes duplication across devices and within households. The trajectory — 25 million to 110 million over seven years — is directionally unambiguous; the specific count carries the same caveats as every self-reported streaming MAU figure.
The year-over-year increase of 14% (from 97 million at the 2024 full-year baseline to 110 million) is slightly above the 13.4% that the arithmetic produces; Tubi’s statement uses its own comparison period. Either figure describes meaningful, sustained growth.
What Is Tubi’s Share of U.S. TV Viewing?
Nielsen’s The Gauge: Tubi’s TV Share Over Time
Nielsen’s monthly The Gauge report is the streaming industry’s primary third-party measurement of actual viewing behavior. It covers content watched through a television screen and uses a combination of panel data and big-data inputs — explicitly excluding mobile-only viewing.
Tubi first appeared as a separately reported entry in The Gauge in mid-2023, when it reached 1.4% of total U.S. TV viewing in July. By January 2026, Nielsen’s Gauge report placed Tubi at 2.1% — a 6% sequential monthly increase from December. The all-time high of 2.3% arrived in April 2026, confirmed in Tubi’s August 2026 press release.
| Month | Tubi TV Share | Source |
|---|---|---|
| July 2023 | 1.4% | Nielsen The Gauge July 2023 |
| November 2024 | 2.0% | Nielsen The Gauge November 2024 |
| January 2026 | 2.1% | Nielsen The Gauge January 2026 |
| April 2026 | 2.3% (all-time high) | Tubi press release, August 6, 2026 |
For context: broadcast television’s major networks each commanded roughly 3–5% in comparable periods. Tubi at 2.3% is already inside the range of a mid-sized broadcast network — without a single dollar from subscribers.
The Roku Channel held 3.0% in January 2026 — still the leading FAST platform by this measure. Tubi’s 2.1% in the same month surpassed Peacock’s 1.8%, placing it second among FAST services and ahead of every non-YouTube, non-Netflix streaming option except The Roku Channel and Disney’s combined properties.
Axis Intelligence Research: The Tubi Fandom Gravity Score (TFGS)
Axis Intelligence Research introduces the Tubi Fandom Gravity Score (TFGS) — a metric that normalizes viewing engagement intensity against platform audience share, producing a single number that captures how deeply users engage relative to the platform’s reach. The score is designed to give journalists, advertisers, and analysts a consistent reference point for comparing AVOD engagement efficiency across time.
Formula:
TFGS = (Monthly Hours per MAU) ÷ (Nielsen TV Share %)
Baseline inputs (August 2026 reading):
- Monthly hours per MAU: 13 billion annual hours ÷ 110 million MAU ÷ 12 months = 9.85 hours/user/month (Tubi, August 6, 2026 press release)
- Nielsen TV Share: 2.3% (Tubi/Nielsen, April 2026, all-time high)
TFGS (baseline, August 2026): 4.28 raw; indexed to 100 as the inaugural reading.
Interpretation: For every percentage point of total U.S. TV viewing that Tubi claims, its active users collectively log 9.85 hours of monthly viewing. This baseline establishes the denominator against which future readings will be compared. A rising TFGS indicates that engagement is deepening faster than market share is diluting; a falling TFGS suggests the platform is growing its reach without commensurate viewer retention. Future readings will appear on this page as quarterly Gauge data and Tubi MAU disclosures update. The formula, inputs, and source dates are disclosed above so any analyst can replicate and audit the figure.
How Much Does Tubi Earn? Revenue and Profitability Statistics
Fox Corporation does not break out Tubi’s financials separately in its earnings reports, choosing instead to consolidate results into its Television segment alongside the Fox broadcast network. Revenue attribution must therefore be assembled from SEC filings read in context and explicit earnings-call statements.
What the SEC Filings Say
In its Q1 FY2026 earnings release (SEC EDGAR 8-K, October 2025), Fox attributed a 6% television advertising revenue increase primarily to “continued digital growth led by the Tubi AVOD service” alongside stronger NFL pricing. The same EDGAR filing for Q3 FY2026 (SEC, May 2026) identified Tubi’s “continued digital growth” as a partial offset to year-over-year declines caused by the absence of the prior year’s Super Bowl.
Fox’s Q4 FY2026 earnings confirmed Tubi’s record quarter: revenue up 35% year over year, and a 17% lift in total viewing time. Fox’s full fiscal year 2026 revenue reached $17.13 billion, with advertising up 7% — a result the company attributed jointly to the FIFA World Cup and Tubi’s baseline growth.
The $1 Billion Milestone
In October 2025, Tubi CEO Anjali Sud confirmed the platform had crossed $1 billion in annual revenue — a threshold reached approximately five years after the Fox acquisition. Fox CEO Lachlan Murdoch described the advertising environment at that point as “the strongest advertising market we have seen since Fox Corp’s inception in 2019.” Fox projected Tubi’s medium-term operating margins at 20–25%.
Profitability Timeline
| Quarter | Revenue Growth | Profitability Status | Source |
|---|---|---|---|
| Q1 FY2026 (Jul–Sep 2025) | +27% YoY | First profitable quarter | Fox Q1 FY2026 earnings; TheDesk.net, October 2025 |
| Q2 FY2026 (Oct–Dec 2025) | Positive | Second consecutive profitable quarter | Fox Q2 FY2026 8-K, SEC |
| Q4 FY2026 (Apr–Jun 2026) | +35% YoY | Record quarter; sustained profitability | Tubi press release, August 6, 2026 |
The September 2025 profitability milestone arrived, by Murdoch’s own account, “earlier than expected.” Tubi reached that inflection after Fox had guided investors to expect operating losses through fiscal 2026.
The Acquisition Arithmetic
Fox paid $440 million for Tubi in April 2020, funded through the sale of its Roku stake (SEC 8-K, March 2020). At the time of acquisition, Tubi was generating revenue estimated in the hundreds of millions of dollars per year. By October 2025, annual revenue had crossed $1 billion.
Axis Intelligence Research cross-source calculation:
Revenue-to-acquisition-cost ratio = $1B (2025 annual revenue, CEO-confirmed) ÷ $440M (2020 acquisition price, SEC 8-K) = 2.27×
Fox’s $440 million purchase now generates more in annual revenue than the full purchase price — every year. This ratio understates the strategic value because it excludes the optionality that the Tubi platform provides for Fox’s broader digital and advertising strategy, including the World Cup streaming infrastructure and the launch of Fox One.
Tubi Viewing Hours: How Much Time Do Users Actually Spend?
Total Viewing Hours by Year
| Year | Total Hours Streamed | Source |
|---|---|---|
| 2020 | 2.5 billion | The Stream 2021, Tubi |
| 2022 | 5.0 billion | The Stream 2023, Tubi |
| 2023 | 8.5 billion | Business of Apps, 2026 |
| 2024 | 10+ billion | Tubi press release, January 6, 2025 |
| LTM Aug 2026 | 13 billion | Tubi press release, August 6, 2026 |
The 13 billion figure covers the twelve months ending in June 2026. The fiscal Q4 alone (April–June 2026) accounted for 3.4 billion hours — a quarterly record and 26.2% of the full-year total, inflated by World Cup viewing. Stripping the Q4 spike, the implied underlying annual run-rate is roughly 9.6 billion hours — still a meaningful year-over-year improvement on the 10 billion logged in all of 2024.
Engagement also grew faster than users. MAU increased 14% year over year; total viewing time increased 17%. The gap between those two rates — three percentage points — represents deepening engagement per user, not merely a wider audience.
What 9.8 Hours Per User Per Month Means
The figure Axis Intelligence Research computed — 9.85 monthly hours per active user — lands in the range that traditional television researchers describe as “casual viewer” territory for linear TV but is substantial for on-demand streaming. More than 95% of Tubi’s viewing is on-demand (confirmed in Tubi’s June 2025 press release), meaning users are actively choosing content rather than leaving a channel running in the background. That behavioral distinction is the platform’s core advertising argument: a viewer who selected a title is more present than a viewer who left linear cable on.
Who Watches Tubi? Audience Demographics
Age and Cord-Cutting Status
As of Tubi’s August 2026 press release, nearly 60% of its audience is Gen Z or Millennial. The more granular breakdown from the November 2024 MRI Cord Evolution Study, cited in Tubi’s March 2025 The Stream 2025 report, put the 18-to-34 cohort at 34% of viewers, with more than half the total audience falling in the Gen Z/Millennial combined category, and 65% identifying as cord-cutters or cord-nevers.
| Demographic Segment | Share | Source / As-of Date |
|---|---|---|
| Gen Z or Millennial | ~60% | Tubi press release, August 6, 2026 |
| Ages 18–34 | 34% | MRI Cord Evolution Study, November 2024 |
| Multicultural | ~50% | Tubi The Stream 2025, March 2025 |
| Cord-cutters or cord-nevers | 65% | MRI Cord Evolution Study, November 2024 |
The 60% Gen Z/Millennial share matters in two directions. For advertisers it represents a cohort that has largely exited linear television and is difficult to reach elsewhere at scale. For the platform it signals a structural dependency: this audience is highly mobile across AVOD services and its loyalty is earned by content relevance rather than switching-cost inertia.
Super Bowl LIX Audience Snapshot
The Super Bowl LIX simulcast on February 9, 2025, offered the clearest single-event data point on who Tubi actually reaches. According to Tubi’s official press release (corporate.tubitv.com, February 11, 2025), the median viewer age was 35 and nearly one-third watched on mobile. Both figures skew substantially younger and more mobile than linear broadcast Super Bowl norms. The event attracted more than 8 million new registered viewers to the platform — making it the single largest acquisition event in Tubi’s history to that point.
Tubi’s Content Library: What 375,000 Titles Means
Tubi’s library reached 375,000 movies and TV episodes by August 2026, including more than 400 Tubi Originals and 25,000 creator-produced episodes. At acquisition in 2020, the Fox 8-K cited “over 20,000 titles” — the current figure is 18.75 times larger.
| Milestone | Year | Source |
|---|---|---|
| 20,000 titles | 2020 | Fox Corporation 8-K, SEC EDGAR |
| 50,000+ titles | 2022 | Tubi The Stream 2023 |
| 200,000+ titles | 2023 | Tubi press release, September 2023 |
| 275,000+ titles | Early 2024 | Tubi press release |
| 375,000+ titles | 2026 | Tubi press release, August 6, 2026 |
The 375,000-title claim encompasses Tubi’s own definition of the library, which includes FAST channels. Competitive claims about the “world’s largest” free streaming library are directionally credible but methodologically contingent on how a title is counted. Pluto TV, its nearest FAST rival, last reported library figures that are not directly comparable because Pluto skews toward FAST channel programming rather than on-demand titles.
The horror genre is Tubi’s single most visible content differentiator. The platform’s August 18, 2026 press release reported 53 million hours of horror streamed monthly — approximately 4.9% of total annual viewing, from a genre catalog of more than 13,000 hours. That figure triggered the conversion of “Terror on Tubi” from an October seasonal campaign into a permanent hub. Horror is not peripheral to Tubi’s model; it is the genre where the platform’s depth-without-payment proposition is most differentiated versus subscription rivals that invest primarily in tentpole originals.
Tubi and the Broader FAST Market
How Tubi Stacks Up Against FAST Peers
The Free Ad-Supported Streaming Television (FAST) category now represents a meaningful share of U.S. television. Nielsen’s May 2025 Gauge report, published June 17, 2025, identified Pluto TV, The Roku Channel, and Tubi as the three FAST services that had crossed the reporting threshold, together accounting for 5.7% of total U.S. TV viewing in May — a larger combined share than any single broadcast network that month.
As the market fragments, FAST platforms occupy distinct positions:
- Tubi: on-demand orientation (95%+ of viewing is on-demand); fandom-focused; originals as a differentiator. The only FAST platform that publicly reports both MAU and Nielsen viewing share simultaneously.
- The Roku Channel: platform-native advantage (bundled into Roku devices); 3.0% TV share in January 2026 per Nielsen; Roku stopped reporting separate streaming household MAU in 2025.
- Pluto TV (Paramount Global): FAST-channel-first orientation; stopped reporting MAU in 2023 after disclosing 80 million in Q1 2023.
The comparison matters to advertisers precisely because the platforms serve different use cases. Nielsen’s 2026 Upfront Planning Guide (published March 12, 2026) noted that FAST platforms collectively represented 19% of streaming time among adults 18–49 in ad-supported environments — with the remaining 81% going to non-FAST AVOD platforms such as YouTube, Hulu, and Prime Video.
Tubi and Live Sports: The World Cup Inflection
The 2026 FIFA World Cup was the defining external event in Tubi’s fiscal year, and the data separates audience behavior into two clear patterns.
For the group stage — lower-stakes matches, uncertain outcomes, casual sampling — Tubi functioned as the access point. Over 20 million viewers visited the dedicated 2026 FIFA World Cup FOX Hub within Tubi. The two opening matches (USMNT vs. Paraguay; Mexico vs. South Africa) delivered what Tubi described as “the most-streamed English-language opening match in World Cup history,” with a median viewer age of 35 and nearly one-third watching on mobile.
As the tournament advanced to knockout rounds, linear broadcast consolidated the audience. Tubi served the funnel; Fox broadcast served the conversion. This is not a weakness of the AVOD model — it is the architectural design. A platform that requires zero friction to access is structurally suited to be the discovery layer, with linear or premium services capturing the highest-engagement moments.
Tubi Statistics: Industry Recognition
Tubi’s trajectory earned two significant third-party validations in 2026. Fast Company ranked it the number-one video company in its Most Innovative Companies of 2026 list, with CEO Anjali Sud featured on one of five cover stories. Tubi also appeared on TIME’s 100 Most Influential Companies of 2026. Neither recognition is a financial metric, but both signal that the platform’s strategic model — free access, fandom-oriented, profitable — has been validated outside its parent company’s framing.
Methodology
Axis Intelligence Research compiled these statistics through direct fetching and reading of primary-source documents during August 2026. All quantitative claims have a corresponding row in the downloadable CSV fact table, with source URL, retrieval date, and provenance classification.
Primary sources used:
- Tubi/Fox Corporation press releases (corporate.tubitv.com, foxcorporation.com, investor.foxcorporation.com)
- Fox Corporation SEC filings: 8-K quarterly earnings releases (Q1, Q2, Q3, Q4 FY2026) via SEC EDGAR
- Nielsen The Gauge monthly reports (nielsen.com/news-center)
- Fox Corporation S-4 filing (SEC EDGAR, 2026)
- Fox Corporation acquisition 8-K (March 17, 2020, SEC EDGAR)
Proprietary metric: The Tubi Fandom Gravity Score (TFGS) is an original Axis Intelligence Research metric. Formula, inputs, and baseline reading are disclosed inline. No external publisher has previously computed or published this figure.
Tubi audience claims (MAU, demographics): Sourced from Tubi’s own press releases. The MAU figure is self-reported and subject to the methodological variability common to all AVOD platforms.
Revenue: Fox does not disclose Tubi revenue separately. Revenue direction and growth rates come from SEC filings and earnings-call statements. The $1 billion annual revenue figure is sourced to a CEO statement, not an SEC filing.
Nielsen data: Represents TV-screen viewing only; mobile viewing is excluded from The Gauge methodology.
About This Dataset
This dataset covers Tubi’s monthly active user counts, viewing hours, Nielsen TV share, content library milestones, and the inaugural Tubi Fandom Gravity Score (TFGS) reading. Data spans 2019 through August 2026. The dataset updates when Tubi or Fox Corporation publish new MAU or viewing data, when Nielsen’s Gauge reports a notable shift in Tubi’s TV share, or when Fox quarterly earnings reveal a material revenue development.
License: CC BY 4.0 — free to reuse with attribution
Citation: Axis Intelligence Research. (2026). Tubi Statistics 2026. axis-intelligence.com/tubi-statistics/
APA: Axis Intelligence Research. (2026). Tubi statistics 2026: Users, revenue, viewing hours, and what the data shows. Axis Intelligence Research. https://axis-intelligence.com/tubi-statistics/
MLA: Axis Intelligence Research. “Tubi Statistics 2026: Users, Revenue, Viewing Hours, and What the Data Shows.” Axis Intelligence Research, August 2026, axis-intelligence.com/tubi-statistics/.
Chicago: Axis Intelligence Research. “Tubi Statistics 2026: Users, Revenue, Viewing Hours, and What the Data Shows.” Axis Intelligence Research. August 2026. https://axis-intelligence.com/tubi-statistics/.
Frequently Asked Questions About Tubi
How many monthly active users does Tubi have in 2026?
Tubi reported 110 million monthly active users as of August 6, 2026, according to its official press release. That figure is up 14% year over year from the 97 million reported for full-year 2024.
Is Tubi profitable?
Yes. Tubi achieved profitability for the first time in the quarter ending September 30, 2025 — Fox’s fiscal Q1 2026. Fox CEO Lachlan Murdoch described the milestone as arriving earlier than projected and guided medium-term operating margins of 20–25%.
How much revenue does Tubi generate?
Fox does not disclose Tubi’s revenue separately. CEO Anjali Sud confirmed in October 2025 that Tubi had crossed $1 billion in annual revenue. The most recent quarter (Q4 FY2026, ending June 2026) saw revenue growth of 35% year over year.
What percentage of U.S. TV does Tubi represent?
Tubi reached an all-time high of 2.3% of total U.S. TV viewing in April 2026, according to Nielsen’s The Gauge. In January 2026, Nielsen placed Tubi at 2.1% — above Peacock (1.8%) and Max, and below The Roku Channel (3.0%).
What is the Tubi Fandom Gravity Score?
The Tubi Fandom Gravity Score (TFGS) is an original Axis Intelligence Research metric that measures engagement intensity relative to platform reach. It equals monthly hours per active user divided by Nielsen TV share percentage. The inaugural August 2026 reading — indexed to 100 as the baseline — reflects 9.85 hours per user per month against a 2.3% TV share. Future readings will appear on this page as data updates.
Who is Tubi’s typical viewer?
Nearly 60% of Tubi’s audience is Gen Z or Millennial, per the August 2026 press release. About 34% of viewers are 18–34, roughly half are multicultural, and 65% are cord-cutters or cord-nevers, per the MRI Cord Evolution Study (November 2024). Tubi’s Super Bowl LIX simulcast in February 2025 had a median viewer age of 35, with nearly one-third watching on mobile.
How big is Tubi’s content library?
Tubi reported more than 375,000 movies and TV episodes as of August 2026, including more than 400 Tubi Originals and 25,000 creator episodes. At Fox’s 2020 acquisition, the library held approximately 20,000 titles — 18.75 times fewer than today.
Does Tubi carry sports?
Yes. Tubi simulcast Super Bowl LIX in February 2025, reaching 15.5 million peak concurrent viewers. In 2026, Tubi simulcast two opening FIFA World Cup matches and hosted a dedicated World Cup Hub that attracted over 20 million visitors. Tubi’s live sports offering operates as an extension of Fox Sports rights, not through independent sports rights deals.
How does Tubi compare to Pluto TV and The Roku Channel?
By Nielsen TV share, Tubi (2.3% in April 2026) trails The Roku Channel (3.0% in January 2026) but surpasses Pluto TV (0.9% in recent Gauge reports). By MAU, Tubi (110 million) also exceeds Pluto TV’s last disclosed figure (80 million in Q1 2023, since unreported). The key behavioral distinction is that Tubi is predominantly on-demand (95%+ of viewing), while Pluto TV’s model is oriented toward linear FAST channels.
Where is Tubi available?
As of 2026, Tubi operates in the United States, Canada, Australia, Mexico, the United Kingdom, and select Latin American markets. The UK library reached approximately 75,000 titles by early 2026, tripling from its launch-era 20,000.