Pinterest Statistics 2026
By Axis Intelligence Research
Co-authors: Elena Rodriguez & Alex Rivera | Last updated: July 7, 2026 | License: CC BY 4.0
Quick Answer
According to Axis Intelligence Research’s analysis of Pinterest’s Q1 2026 SEC filing and FY 2025 earnings results:
- 631 million global MAUs as of Q1 2026 (Pinterest, Inc. Form 10-Q, May 4, 2026)
- $4.22 billion in full-year 2025 revenue, up 16% year over year
- $7.12 ARPU in the U.S. and Canada vs. $0.20 in the Rest of World — a 35.6x gap that Axis Intelligence Research identifies as Pinterest’s single largest monetization variable
Pinterest reached 631 million monthly active users in Q1 2026 — its tenth consecutive quarter of record user counts — while generating $1.008 billion in quarterly revenue for the first time, up 18% year over year. The platform processes more than 80 billion searches per month, of which 96% are unbranded, making it structurally closer to a vertical search engine than a social feed. Gen Z now represents 42% of its global user base, and the Rest of World region, which holds 58.2% of all Pinterest users, generates just 7.1% of its revenue — a structural gap Axis Intelligence Research measures at 35.6x.
Key Findings
- According to Axis Intelligence Research’s analysis of Pinterest’s Q1 2026 earnings release (SEC EDGAR, May 4, 2026), the U.S. and Canada generate 74.4% of Pinterest’s quarterly revenue from just 16.8% of its global user base — a 57.6 percentage-point overperformance relative to their share of monthly active users.
- Axis Intelligence Research calculates Pinterest’s International Monetization Gap Index (IMGI™) at 35.6x for Rest of World and 6.1x for Europe as of Q1 2026, meaning a Pinterest user in the U.S. is monetized at 35.6 times the rate of a user outside North America or Europe — the widest such gap among major social platforms by this measure.
- Per Axis Intelligence Research analysis of Pinterest’s Q1 2026 SEC filing, if Rest of World and European ARPU converged to UCAN levels at current MAU counts, Pinterest’s theoretical quarterly revenue ceiling would reach approximately $4.5 billion — a 4.5x multiple on its Q1 2026 actuals of $1.008 billion.
- According to Axis Intelligence Research’s cross-source synthesis of Pinterest Business data and the Q1 2026 10-Q, 96% of Pinterest’s 80 billion monthly searches are unbranded, meaning the platform functions as a high-intent category-discovery engine rather than a brand-recall channel — structurally distinct from Facebook, Instagram, or TikTok.
- Axis Intelligence Research’s 2026 dataset finds that Pinterest’s Pinterest Predicts report has achieved 88% accuracy across six consecutive years, drawing on behavioral signals from more than 600 million users — a forecasting track record no comparable social platform has documented publicly.
Pinterest Monthly Active Users Statistics
Pinterest’s user growth story in 2026 is not about scale alone. The platform hit 631 million MAUs in Q1 2026 — a clean 11% year-over-year increase — and every region grew. What makes that number matter is the consistency: this was the platform’s tenth consecutive quarter of record-high user counts, a run that started when the post-COVID dip bottomed out in 2022 and has not broken since.
The regional splits from the Q1 2026 SEC filing tell a more interesting story than the headline number.
Pinterest Global MAU by Region (Q1 2026)
| Region | MAUs (Q1 2026) | YoY Growth | Share of Global MAU |
|---|---|---|---|
| U.S. & Canada | 106 million | +4% | 16.8% |
| Europe | 159 million | +7% | 25.2% |
| Rest of World | 367 million | +15% | 58.2% |
| Global | 631 million | +11% | 100% |
Source: Pinterest, Inc. Q1 2026 Earnings Press Release, SEC EDGAR, May 4, 2026
The Rest of World number is the one that should stop you. 367 million users — a user base larger than the entire population of the United States — growing at 15%, and generating just $72 million in quarterly revenue. That gap is not a bug in Pinterest’s model. It is the thesis.
Pinterest MAU Growth Over Time
| Quarter | Global MAUs | YoY Change |
|---|---|---|
| Q4 2022 | 450 million | −8% (post-COVID correction) |
| Q4 2023 | 498 million | +11% |
| Q4 2024 | 553 million | +11% |
| Q4 2025 | 619 million | +12% |
| Q1 2026 | 631 million | +11% |
Sources: Pinterest, Inc. quarterly earnings releases (SEC EDGAR), 2022–2026. Q2 2026 data not yet available at time of publication.
The recovery from the 2022 dip took about six quarters and reaccelerated faster than most analysts expected. What drove it was not a product pivot but a population shift: international markets, particularly India, Brazil, and Mexico, began generating meaningful organic growth as Pinterest’s localized content recommendations improved.
According to Axis Intelligence Research, Pinterest has now added more than 180 million monthly active users since its post-COVID floor in Q4 2022 — a 40% increase in three and a half years without a single major product launch analogous to TikTok’s algorithmic feed redesign or Meta’s Reels expansion.
Pinterest Revenue Statistics
Pinterest Full-Year and Quarterly Revenue
| Period | Revenue | YoY Growth |
|---|---|---|
| FY 2022 | $2.80 billion | +9% |
| FY 2023 | $3.05 billion | +9% |
| FY 2024 | $3.65 billion | +19.6% |
| FY 2025 | $4.22 billion | +16% |
| Q1 2026 | $1.008 billion | +18% |
Source: Pinterest, Inc. Q1 2026 Earnings Press Release, SEC EDGAR, May 4, 2026; Pinterest FY 2025 Earnings Release, SEC EDGAR, February 12, 2026
Q4 2024 was the first quarter Pinterest crossed $1 billion. Q1 2026 was the third consecutive quarter above that mark, and Q2 2026 guidance ($1.133–$1.153 billion, +14–16% YoY) suggests the run continues. The $4.22 billion FY 2025 figure represents a platform that has more than doubled its annual revenue in four years — from $1.99 billion in 2021 — without a subscription product, a marketplace fee model, or any revenue line outside advertising.
Pinterest Revenue by Region (Q1 2026)
| Region | Q1 2026 Revenue | YoY Growth | Share of Revenue |
|---|---|---|---|
| U.S. & Canada | $750 million | +13% | 74.4% |
| Europe | $186 million | +27% (reported) | 18.5% |
| Rest of World | $72 million | +59% (reported) | 7.1% |
| Global | $1,008 million | +18% | 100% |
Source: Pinterest, Inc. Q1 2026 Earnings Press Release, SEC EDGAR, May 4, 2026
Europe’s 27% revenue growth — outpacing UCAN’s 13% — is the more instructive number for advertisers. The audience is there. The advertiser infrastructure is catching up. The Rest of World’s 59% growth from a very small base ($45 million a year ago to $72 million now) shows the same dynamic earlier in the curve.
Elena Rodriguez: The vendor story for Pinterest’s revenue growth is cleaner than the P&L suggests. Q1 2026 included $47 million in restructuring charges — a deliberate headcount reduction toward AI and engineering — and $222 million in stock-based compensation. Strip those out and the underlying business generated $207 million in adjusted EBITDA at a 20% margin. That’s the number a CFO buying Pinterest ads should care about: it means the platform is profitable enough to keep investing in ad products without burning capital on user acquisition or content subsidies. For a platform with no inventory, no fulfillment, and no physical store, a 20% EBITDA margin on $1 billion quarterly revenue is a functional business. The question is whether the ad product is good enough to earn more spend. Q1 says it is: ad impressions grew 24% year over year, CPMs declined 5%, and net revenue still grew 18%. Volume is winning over price, which is exactly how you scale an early-stage international ad market.
Pinterest ARPU Statistics & The Monetization Gap
Pinterest Average Revenue Per User by Region (Q1 2026)
| Region | ARPU Q1 2026 | YoY Growth | IMGI™ vs UCAN |
|---|---|---|---|
| U.S. & Canada | $7.12 | +9% | 1.0x (baseline) |
| Europe | $1.17 | +17% | 6.1x gap |
| Rest of World | $0.20 | +38% | 35.6x gap |
| Global | $1.61 | +6% | — |
Source: Pinterest, Inc. Q1 2026 Earnings Press Release (SEC EDGAR). IMGI™ calculated by Axis Intelligence Research. Licensed CC BY 4.0.
The Axis Intelligence Research IMGI™ (International Monetization Gap Index)
According to Axis Intelligence Research’s analysis of Pinterest’s Q1 2026 SEC filing, Pinterest’s quarterly ARPU in the U.S. and Canada ($7.12) is 6.1 times higher than European ARPU ($1.17) and 35.6 times higher than Rest of World ARPU ($0.20) — figures neither Pinterest’s earnings release nor any third-party report stated explicitly in ratio form before this publication.
This gap is not unique to Q1 2026. Axis Intelligence Research’s cross-quarter analysis of Pinterest’s SEC filings shows it has been structurally persistent:
| Quarter | UCAN ARPU | ROW ARPU | IMGI™ (UCAN/ROW) |
|---|---|---|---|
| Q4 2025 | $9.41 | $0.27 | 34.9x |
| Q3 2025 | $7.64 | ~$0.22 | ~34.7x |
| Q1 2026 | $7.12 | $0.20 | 35.6x |
Sources: Pinterest, Inc. quarterly earnings releases (SEC EDGAR), Q3–Q4 2025 and Q1 2026. IMGI™ ratios calculated by Axis Intelligence Research.
Theoretical Revenue Ceiling (TRC™) — Axis Intelligence Research original calculation: If Rest of World and Europe MAUs at Q1 2026 levels ($367M and $159M respectively) generated revenue at the same per-user rate as UCAN ($7.12 quarterly ARPU), Pinterest’s quarterly revenue would reach approximately $4.5 billion — a 4.5x multiple on actual Q1 2026 revenue of $1.008 billion. This figure, calculated by Axis Intelligence Research from Pinterest’s SEC-filed MAU and ARPU data, has not been published in this form elsewhere. It represents the theoretical upper bound of Pinterest’s current user base, not a forecast.
Elena Rodriguez: I want to be precise about what this ceiling means and what it doesn’t. UCAN monetization works because U.S. advertisers have deep budgets, sophisticated measurement tools, and category competition in Pinterest’s core verticals — home, fashion, beauty — that drives up CPMs. European and Rest of World markets have all three of those coming, but on different timetables. Europe is on a 5–7 year lag behind UCAN; Rest of World is probably a decade. The TRC is not a 2030 projection — it’s a demonstration of the structural upside sitting inside an audience Pinterest has already built. That’s the bull case stated clearly, which is more useful than letting a VC pitch deck say it for you.
Pinterest User Demographics Statistics
Pinterest Demographics by Gender (2026)
| Gender | Share of Global Users |
|---|---|
| Female | ~70% |
| Male | ~22.8% |
| Unspecified | ~7.2% |
Source: Pinterest Business audience data, cited in Sprout Social Pinterest Statistics 2026 (secondary aggregator, not linked per Axis editorial policy)
Women aged 18–34 represent the single largest demographic segment, estimated at 40% of the total global user base. The 18–24 cohort specifically accounts for 20% female and 7.2% male users of the total advertising audience — the most dominant age bracket by a meaningful margin.
Pinterest Demographics by Age (Global Advertising Audience)
| Age Group | Female | Male | Total | Notes |
|---|---|---|---|---|
| 18–24 | 20.0% | 7.2% | 28.9% (est.) | Largest single age bracket |
| 25–34 | 18.5% | 6.1% | 26.8% (est.) | Second-largest bracket |
| 35–44 | 11.2% | 3.3% | 15.6% (est.) | — |
| 45–54 | ~5% | ~1.8% | ~7% (est.) | — |
| 55–64 | ~2.5% | ~0.9% | ~4% (est.) | — |
| 65+ | 3.7% | 1.0% | ~5.2% (est.) | — |
Source: Statista global Pinterest advertising audience analysis, cited via TechRT Pinterest Statistics 2026 (secondary aggregator). Estimates for sub-groups where direct data unavailable.
Pinterest Demographics by Generation
| Generation | Share of Global MAU | Notes |
|---|---|---|
| Gen Z (approx. 18–27) | ~42% | Fastest-growing cohort; platform’s largest generational segment |
| Millennials (approx. 28–43) | ~32% | High engagement in home, wedding, and family verticals |
| Gen X (approx. 44–59) | ~26% | Stable base; growing in DIY and home improvement |
| Baby Boomers (60+) | ~28% | Source: Sprout Social Q2 2025 data [older data, last available] |
Source: Pinterest Q3 2025 earnings call transcript; Sprout Social 2025 Pinterest statistics [older data for Boomer figure, more recent breakdowns not separately published at time of writing]
Gen Z’s 42% share does not mean the platform became a Gen Z product. It means Gen Z found a use case that other platforms do not serve: intentional discovery. They save 2.4 times more Pins than other generations, according to multiple industry sources. They are not scrolling passively. They are researching a bedroom renovation, a capsule wardrobe, a first apartment. That behavior pattern is worth more to a commerce advertiser than passive reach, which is part of why Pinterest’s ad CPMs hold even as the demographic skews younger.
Pinterest U.S. User Statistics
According to Axis Intelligence Research’s analysis of Pinterest’s Q1 2026 earnings data and U.S. demographic sources:
- 106 million U.S. and Canada MAUs as of Q1 2026 (Pinterest SEC filing; Pinterest does not separate U.S. from Canada)
- ~37% of U.S. adults use Pinterest (Pew Research Center, cited in secondary aggregators)
- 46% of U.S. adults aged 18–24 use the platform (Pinterest Business audience data)
- 40% of U.S. households earning $150,000+ are reachable on Pinterest (Posterly, citing Pinterest Business data)
- $7.12 ARPU in the U.S. and Canada region, Q1 2026 (Pinterest SEC filing — highest ARPU of any region)
Pinterest Search & Engagement Statistics
Key Search Metrics (2025–2026)
| Metric | Figure | Source |
|---|---|---|
| Monthly searches | 80+ billion | Pinterest, Inc. FY 2025 results press release |
| Share of searches that are unbranded | 96% | Pinterest Business audience data |
| Pinterest Lens monthly visual searches | 1.5 billion+ | Pinterest Engineering Blog, 2025 |
| Average session duration (pinterest.com) | 7 minutes 10 seconds | SimilarWeb, April 2026 [secondary aggregator] |
| Average pages per visit | 8.10 | SimilarWeb, April 2026 [secondary aggregator] |
| Bounce rate (pinterest.com) | 35.59% | SimilarWeb, April 2026 [secondary aggregator] |
| Pins saved per week | 1.5 billion+ | Pinterest Business |
| Average Pin lifespan | ~3.88 months | RecurPost, citing platform data [secondary aggregator] |
Sources as noted. Pinterest Business data cited per Pinterest’s own published audience resources.
80 billion monthly searches on a platform with 631 million MAUs works out to roughly 127 searches per user per month — about four per day if you assume each user searches every other day. That number is implausible at face value until you remember that Pinterest’s search model is iterative: a user planning a kitchen renovation runs dozens of related searches across weeks, each generating a new results page and potentially a new save. The platform’s search graph compounds because that’s how inspiration actually works. You don’t search “kitchen” once. You search “dark wood kitchen cabinets,” then “matte black hardware,” then “open shelving kitchen ideas.” That chain is what the 80 billion monthly figure is counting, and it is exactly what the 96% unbranded rate is reflecting.
Pinterest Weekly Engagement
- 275 million+ weekly active users (platform data cited across multiple Q4 2025 period sources)
- 80% of weekly Pinners say Pinterest inspires their purchase decisions (Pinterest Business)
- 78% of weekly Pinners feel positive after using the platform (Pinterest Business, cited in multiple 2025 sources)
Pinterest Shopping & Commerce Statistics
Purchase Intent and Shopping Behavior
| Metric | Figure | Source |
|---|---|---|
| Weekly Pinners who visit to find new products | 89% | Pinterest Business |
| Users who have purchased after seeing a Pin | ~85% | Multiple industry sources citing Pinterest Business data |
| Share of searches that are unbranded | 96% | Pinterest Business |
| Users in active purchase mode (vs. ~47% on Meta platforms) | 75% | Industry cross-source estimates |
| Average order value via Pinterest discovery | $50–$75 | Multiple sources citing platform data [estimates] |
| Users spending 40%+ more monthly than non-Pinterest users | Documented | Pinterest Business |
| Pinterest-driven referral traffic to ecommerce vs Facebook | +33% | Multiple industry sources [secondary aggregators, not linked] |
Sources as noted above. “Active purchase mode” figure for Meta platforms represents a cross-platform industry estimate and is not directly published by Meta.
According to Axis Intelligence Research’s cross-source analysis, Pinterest’s user base exhibits a structural intent advantage over comparable social platforms. Where Facebook and Instagram users engage with ads in a passive-consumption mode, Pinterest’s search-driven architecture means the majority of sessions begin with an explicit commercial intent — decorating, shopping, planning. That difference in session origin is what produces the purchase conversion rates the platform reports.
Pinterest Commerce Features (2026)
- Shopping Ads: 15% higher ROAS and 2.6x higher conversion rates for brands combining Shopping ads with organic content, per Pinterest Business data
- Performance+ (AI automation): 18% lower CPA than manual campaigns (Searchlab, citing Pinterest data)
- Catalog Ads: 35% lower cost per acquisition versus standard shopping ads for advertisers using Pinterest’s Shopping API (Digitalapplied.com, citing Pinterest data [secondary aggregator])
- Pinterest Lens: 1.5 billion monthly visual searches; 40% YoY increase in visual search volume (Pinterest Engineering Blog, 2025)
Pinterest Advertising Statistics
Pinterest Ad Revenue and Pricing (Q1 2026)
| Metric | Figure | Source |
|---|---|---|
| Q1 2026 revenue | $1.008 billion | Pinterest SEC filing, May 4, 2026 |
| Ad impression growth (YoY, Q1 2026) | +24% | Pinterest Q1 2026 earnings call |
| Ad pricing change (YoY, Q1 2026) | −5% | Pinterest Q1 2026 earnings call |
| Adjusted EBITDA margin | 20% | Pinterest SEC filing, May 4, 2026 |
| Global ad-reachable audience | 340 million users | DataReportal Digital 2026, cited in multiple sources |
| Ad audience growth (YoY) | +3.8% | Hootsuite, citing DataReportal [secondary aggregator] |
Source: Pinterest, Inc. Q1 2026 Earnings Press Release (SEC EDGAR), May 4, 2026; Pinterest Q1 2026 Earnings Call Transcript.
Pinterest Ad Benchmarks (2026 Estimates)
| Metric | Benchmark | Notes |
|---|---|---|
| Average CPM | $2–$5 | Varies by vertical and targeting |
| Average CPC | $0.50–$1.50 | Varies; lower than Meta in comparable categories |
| Promoted Pin conversion rate | 2–4% | 5–8% for luxury/high-consideration |
| Idea Pins engagement rate | 8–10%+ | Significantly above static Pin rates |
Sources: Multiple industry benchmarking sources (secondary aggregators, not linked per Axis editorial policy). These are market estimates, not Pinterest-published figures.
Pinterest Advertising by Region (Q1 2026)
| Region | Revenue | YoY Growth |
|---|---|---|
| U.S. & Canada | $750 million | +13% |
| Europe | $186 million | +27% reported (+16% constant currency) |
| Rest of World | $72 million | +59% reported (+50% constant currency) |
Source: Pinterest, Inc. Q1 2026 Earnings Press Release (SEC EDGAR)
The constant-currency adjustments are material in 2026. Europe’s reported 27% growth drops to 16% when FX tailwinds are removed — still strong, but the headline overstates the underlying advertiser demand. Similarly, Rest of World’s 59% becomes 50% constant currency. Both are still the fastest-growing advertising markets in Pinterest’s portfolio, and both are starting from low bases, which means percentage growth comparisons to UCAN are misleading in absolute terms. The $750 million coming from UCAN still dwarfs everything else.
Pinterest & Connected TV: The tvScientific Acquisition
In December 2025, Pinterest announced its acquisition of tvScientific, a connected TV (CTV) performance advertising platform. The deal closed in February 2026. This is Pinterest’s first significant ad-tech acquisition since The Yes (AI shopping) in 2022, and its first foray into CTV as an advertising medium.
The strategic rationale: Pinterest holds 15 billion user boards representing explicit planning intent. tvScientific’s platform lets advertisers use that intent signal to target CTV audiences and measure whether TV exposure drove measurable outcomes — a capability no other social platform had deployed at scale before the acquisition.
Early Q1 2026 test results reported during Pinterest’s earnings call showed:
- ~27% increase in outcomes per dollar spent when Pinterest’s intent signals were applied to tvScientific CTV campaigns
- ~65% lift in purchases in early advertiser pilots
- +190% increase in incremental audience reach for at least one named partner
- 73% increase in unique household reach for LG smart TV placements in early post-close tests (reported April 27, 2026)
Source: Pinterest Q1 2026 Earnings Call (May 4, 2026) and MediaPost, April 27, 2026
Elena Rodriguez: The CTV acquisition is not about Pinterest becoming a TV company. It is about proving that a high-intent signal generated on a visual discovery platform is portable to other screen environments. If it works — and the early numbers are hard to dismiss — it adds a new revenue surface without requiring Pinterest to build a content library, compete for streaming subscribers, or change anything about the core product. That is an unusually clean acquisition thesis for a social platform, and the tvScientific team has a credible technical track record. The scale question is whether it works outside early beta partners. Watch Q3 and Q4 2026 for CTV revenue contribution disclosures.
Pinterest Predicts: Trend Forecasting Statistics
Pinterest Predicts is the platform’s annual trend forecast, derived from normalized search data comparing September–August periods across consecutive years. As of the 2026 edition, the report draws on behavioral signals from approximately 600 million users.
| Metric | Figure | Source |
|---|---|---|
| Pinterest Predicts accuracy rate (6-year track record) | 88% | Pinterest, Inc. (published on Pinterest Business) |
| 2026 Predicts trends identified | 21 | Pinterest Business, Predicts 2026 |
| Share of 2026 trends driven by Gen Z search behavior | 67% | Pinterest Business |
| Trend duration vs. other internet platforms | ~2x longer | Pinterest Business |
| Pinterest trends growth rate vs. 7 years ago | 4.4x faster | Pinterest Business, cited in multiple sources |
Source: Pinterest Business, Pinterest Predicts 2026 report; Pinterest Predicts 2026 PDF
The 88% accuracy figure is Pinterest’s own, based on its tracking of whether predicted trends materialized in subsequent search and sales data. It is not third-party audited. But the commercial evidence is substantial: when Pinterest predicted the “Pickle Fix” trend in an earlier cycle, outbound clicks for pickle seasoning products grew 835% in the subsequent period. The mechanism is not prediction in the traditional sense — it is early detection of search behavior that is already accelerating, published before mainstream media covers it.
For marketers, the 88% accuracy rate combined with a 2x longer trend duration than other social platforms creates an unusual campaign-planning window: Pinterest identifies a trend six to twelve months before it peaks, and the trend then sustains longer than it would on a platform with an algorithmic churn cycle optimized for daily novelty.
Pinterest Platform Statistics & Infrastructure
| Metric | Figure | Source |
|---|---|---|
| Total Pins saved to boards | 15 billion+ | Pinterest (cited in tvScientific acquisition announcement) |
| Monthly website visits (pinterest.com) | 1.4 billion | SimilarWeb, April 2026 [secondary aggregator] |
| Mobile share of MAU | ~81% | Pinterest, cited in various 2023–2024 sources [older data — more recent breakdown not separately published] |
| Pins that continue generating organic traffic after 6 months | Documented behavior | Pinterest’s evergreen content architecture |
| Pinterest’s planned cloud infrastructure investment (2026–2031) | $4 billion | Multiple sources citing platform announcements |
| Pinterest workforce reduction (2026 restructuring) | ~15% | Pinterest 2026 restructuring plan; $47M charge in Q1 2026 |
Sources as noted. The workforce reduction and $47M restructuring charge are confirmed in the Pinterest Q1 2026 SEC filing.
Pinterest vs Competing Platforms
Monthly Active Users: Platform Comparison (2026)
| Platform | MAUs (approximate) | Notes |
|---|---|---|
| ~3 billion | Meta Q4 2025 data | |
| YouTube | ~2.5 billion | Alphabet data |
| ~2 billion | Meta data | |
| TikTok | ~1.7 billion | Company reports |
| 631 million | Q1 2026 SEC filing | |
| Snapchat | ~450 million | Snap earnings |
| X (Twitter) | ~350 million | Platform reports [estimates vary] |
Sources: Respective platform earnings releases. Pinterest figure from Q1 2026 SEC filing; others are most recent available data from company earnings.
Ad Audience Growth Rate Comparison (YoY, 2026)
| Platform | Ad Audience Growth YoY |
|---|---|
| TikTok | +17.6% |
| +13.1% | |
| +3.8% | |
| YouTube | +2.1% |
Source: Hootsuite citing DataReportal 2026 data [secondary aggregator]. Included for directional context; not a primary-source figure.
Pinterest’s 3.8% ad audience growth sits between YouTube and Instagram — modest by TikTok’s standard, but still expanding in a market where some platforms have plateaued. The more relevant comparison for advertisers is not audience growth but engagement quality: an ad audience growing 17% on a passive-scroll feed competes differently than an audience growing 3.8% on a platform where 96% of searches are explicit and unbranded.
Pinterest Marketing & Business Statistics
- 22% of U.S. companies currently market on Pinterest (HubSpot 2026 State of Marketing Report), placing it ahead of Reddit (15%) but behind Snapchat (25%)
- 25% of small and midsize businesses use Pinterest for marketing vs. 20% of enterprises (multiple industry sources)
- 57% of businesses report being satisfied with Pinterest advertising ROI (WebFX, secondary aggregator, not linked)
- 3x more likely — Pinterest users click through to a brand’s website at three times the rate of other social platform users (multiple industry sources citing Pinterest Business data)
According to Axis Intelligence Research’s reading of these adoption figures, the 22% U.S. company adoption rate against a 74.4% revenue concentration in UCAN suggests that Pinterest’s current advertiser base is generating substantial spend per advertiser. The platform is not wide — it is deep among the brands that have committed to it, particularly in retail, fashion, home, and beauty verticals, which Pinterest’s Q1 2026 earnings call cited as the primary drivers of revenue growth.
Methodology
Axis Intelligence Research compiled this dataset from the following primary sources, cross-referenced and synthesized as described:
Primary sources used directly:
- Pinterest, Inc. Q1 2026 Earnings Press Release (Form 8-K Exhibit 99.1), filed with the SEC on May 4, 2026 — all regional MAU, ARPU, revenue, and operating data
- Pinterest, Inc. FY 2025 Earnings Release (February 12, 2026) — full-year revenue and Q4 2025 ARPU figures
- Pinterest Business audience data (business.pinterest.com) — unbranded search rate, purchase intent figures, Predicts accuracy rate
- Pinterest Newsroom (tvScientific acquisition, December 2025 and April 2026 test results)
- Pinterest Predicts 2026 report (business.pinterest.com/pdf/)
Original metrics: The IMGI™ (International Monetization Gap Index) and TRC™ (Theoretical Revenue Ceiling) are original calculations by Axis Intelligence Research, derived by dividing UCAN ARPU by regional ARPU (IMGI™) and by multiplying each region’s Q1 2026 MAU by UCAN Q1 2026 ARPU and summing (TRC™). Both use Pinterest’s SEC-filed figures as inputs and are not published elsewhere in this form.
Secondary sources cited in text (named but not linked per Axis editorial policy): Sprout Social, Hootsuite, SimilarWeb, DataReportal, Statista, HubSpot 2026 State of Marketing Report, Pew Research Center, Posterly.
Limitations:
- Pinterest does not separately report U.S. vs. Canada MAU or revenue; all “UCAN” figures are combined
- Pinterest does not disclose daily active users or DAU/MAU ratios
- Age and gender demographic data comes from Pinterest’s advertising audience segments and may not reflect organic user composition exactly
- Mobile vs. desktop user data has not been updated by Pinterest since 2023; the 81% mobile figure should be treated as indicative
- The TRC™ is a mathematical ceiling, not a revenue forecast; it assumes no change in MAU, no pricing variation across markets, and no advertiser-demand constraints
About This Dataset
Dataset name: Pinterest Statistics 2026 — Axis Intelligence Research
Version: 1.0 (Q1 2026 data, published July 7, 2026)
Update approach: This dataset is revised when Pinterest reports quarterly earnings (next: Q2 2026, expected August 2026), when a major platform change materially affects user or revenue metrics, or when traffic and ranking signals indicate the data requires refresh. There is no fixed calendar update schedule.
License: Creative Commons Attribution 4.0 International (CC BY 4.0). You are free to share and adapt this data with attribution.
Citation format:
APA: Axis Intelligence Research. (2026, July 7). Pinterest Statistics 2026: Users, Revenue, Demographics & Advertising Data. axis-intelligence.com. https://axis-intelligence.com/pinterest-statistics/
MLA: Axis Intelligence Research. “Pinterest Statistics 2026: Users, Revenue, Demographics & Advertising Data.” Axis Intelligence Research, 7 July 2026, axis-intelligence.com/pinterest-statistics/.
Chicago: Axis Intelligence Research. “Pinterest Statistics 2026: Users, Revenue, Demographics & Advertising Data.” Axis Intelligence Research, July 7, 2026. https://axis-intelligence.com/pinterest-statistics/.
Frequently Asked Questions
How many monthly active users does Pinterest have in 2026?
Pinterest reached 631 million global monthly active users in Q1 2026, its all-time record and tenth consecutive quarter of record-high user counts. The platform grew 11% year over year, led by the Rest of World region (+15%) and Europe (+7%), while U.S. and Canada grew more modestly at +4%.
How much revenue did Pinterest make in 2026?
Pinterest generated $4.22 billion in full-year 2025 revenue, up 16% year over year. In Q1 2026, the platform posted $1.008 billion in quarterly revenue — its third consecutive quarter above $1 billion — representing 18% year-over-year growth. Q2 2026 revenue guidance was set at $1.133–$1.153 billion, implying continued double-digit growth.
What percentage of Pinterest users are women?
Approximately 70% of Pinterest’s global user base identifies as female, with male users at roughly 22.8% and the remainder unspecified. The female majority is consistent across every age group on the platform, with the 18–24 and 25–34 brackets having the highest female-to-male ratios. The male user share is growing year over year, driven primarily by Gen Z and Millennial men.
What is Pinterest’s ARPU?
Pinterest’s global average revenue per user (ARPU) in Q1 2026 was $1.61. Regional ARPU varies significantly: U.S. and Canada generated $7.12 per user, Europe $1.17, and Rest of World $0.20. Axis Intelligence Research calculates this produces an IMGI™ of 35.6x between UCAN and Rest of World — the widest monetization gap of any region.
What percentage of Pinterest searches are unbranded?
96% of the top searches on Pinterest are unbranded, meaning users search by category, aesthetic, or need rather than by a specific brand name. This figure, cited consistently by Pinterest Business since at least 2023, is the platform’s primary differentiator from brand-recall advertising environments like Google Shopping or Instagram.
How does Pinterest make money?
Pinterest generates virtually all of its revenue from digital advertising. Advertisers pay for standard Promoted Pins, Shopping ads, Idea Pin campaigns, and video placements. As of Q1 2026, no revenue was attributed to subscription products or commerce transaction fees. The tvScientific acquisition (closed February 2026) adds a CTV advertising revenue stream that had not yet been separately disclosed at Q1 reporting.
How accurate is the Pinterest Predicts report?
Pinterest reports that 88% of its annual Pinterest Predicts trend forecasts have come true across six consecutive years of the report, based on the platform’s own tracking methodology. The report draws on normalized search data from approximately 600 million users, comparing September–August periods year over year.
How many people use Pinterest in the United States?
Pinterest’s Q1 2026 earnings report shows 106 million monthly active users in the combined U.S. and Canada region. Pinterest does not separately break out U.S.-only figures in its financial filings. Third-party estimates for U.S.-only MAU range from 89 to 106 million, depending on the methodology used.
Is Pinterest growing?
Yes. Pinterest has grown its monthly active user count for ten consecutive quarters as of Q1 2026, reaching 631 million — an 11% year-over-year increase. Revenue grew 18% in Q1 2026, and Q2 2026 guidance projects 14–16% continued growth. The platform’s fastest-growing regions are Rest of World (+15% MAU) and Europe (+27% revenue in Q1 2026).
What is Pinterest’s biggest business challenge in 2026?
According to Axis Intelligence Research’s analysis, Pinterest’s structural challenge is the IMGI™ gap: 58.2% of its users are in the Rest of World, generating just 7.1% of revenue. The Rest of World’s $0.20 ARPU versus UCAN’s $7.12 means the platform’s user growth and its monetization growth are occurring in different geographies on different timescales. The tvScientific acquisition expands Pinterest’s advertiser offerings, but primarily in U.S. markets. International monetization infrastructure — sales teams, local measurement tools, advertiser education — is the gap that will determine how much of the TRC™ theoretical upside is actually realized.